Press Release

ClickZ's Kate Kaye Analyzes Clinton Campaign Online Spending; Slated to Speak at Personal Democracy Forum '08

New York, NY - June 23, 2008 More people are consuming political news—and making campaign contributions—online than ever before. ClickZ senior news editor Kate Kaye is at the forefront of research on this trend, publishing engaging articles and participating in influential forums on political advertising. Her insightful new article in the Campaign '08 section of ClickZ.com, Clinton Spent Far Less Online than Obama, highlights the chasm in online ad spending between the Clinton and Obama campaigns and theorizes on its impact on the outcome of the Democratic race.

Kaye is among the media experts who will participate in the 2008 Personal Democracy Forum at the Frederick P. Rose Hall in New York, N.Y., on Tuesday, June 24, 2008, from 3:45 to 5:00 p.m. Personal Democracy Forum (PdF) has become the seminal gathering place for the growing community of people who understand the effects of how technology and the Internet are changing politics, and want to make sure they stay on top of what's coming

The session in which Kaye will participate, entitled New Ways of Making (and Spending) Money Online, illuminates how political content creators should be spending paid media dollars. This panel will explore issues, such as:

• Does advertising on blogs work?
• Can bloggers make a living from their sites?
• Is the market for political advertising online growing?
• Where are the opportunities in that market?
• Are political campaigns and advocacy groups spending their money wisely online?

"We know blogs and social media are having an impact on the political landscape, perhaps more so this election than any other," said Kaye. "However, because such a small amount of money is being spent on online advertising by political campaigns compared to television, it gets far less attention. We shouldn't deny the potential effects of online advertising, including paid search engine advertising on this year's election."

Kaye regularly covers paid online advertising, e-mail, and other Web components of the 2008 presidential campaigns in ClickZ's Campaign '08 section. In reporting on interactive advertising for ClickZ and other publications during the past eight years, she has paid special attention to online political advertising. In addition to reporting for various ad industry publications, Kate served as associate editor and contributing writer for Personal Democracy Forum in 2005, where she covered the emerging technology sector serving political campaigns and issue advocacy groups.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com