Press Release

Search Engine Strategies (SES) Toronto Conference & Expo Dates Confirmed 12th & 13th June 07

London, UK - 16 May 2007 -Incisive Media today announced that its 4th annual Search Engine Strategies Toronto 2007 Conference & Expo is to be held on 12th & 13th June at the Metro Toronto Convention Centre. Last year's SES Toronto event was the largest Internet search conference and expo in Canada, this year's show is expected to be even bigger & better. It is the premier event for search engine marketing and optimization. See www.searchenginestrategies.com/sew/toronto07/.

Co-organized and co-hosted by world-renowned search authorities SES programme director Chris Sherman and SES Toronto conference chairman Andrew Goodman.

Entrepreneur & best selling author, Seth Godin, will deliver the keynote presentation. Godin is the author of 'The Dip', which has been reviewed as a 'mind grenade', and provides the insight that will help you see what's causing your organization (or you) to get stuck.

This two day event will feature presentations, case studies and panel discussions from top search experts covering all aspects of search engine-related promotion (SEM/SEO). The Expo grants access to the world's most comprehensive gathering of search engine marketing & optimization-related solutions providers and potential partners & affiliates.

This event will teach delegates the ins-and-outs of search engine marketing and optimization and it will provide a forum for delegates to communicate with the search engines themselves.

Marketers from around the globe will learn how to grow their business and improve their ROI using the latest developments and solutions in search engine marketing.

Every session is ranked according to its content and degree of understanding, making it a crucial event for the beginner as well as the experienced search marketer. SES also provides a unique setting to network with fellow marketers and industry professionals to discuss the latest issues and trends in search engine marketing.

Delegates will have the opportunity to learn from presentations, case studies and panel debates. Topics include:

• How search engines list Web sites for free and through paid placements;
• How to get free "organic" traffic by building a site that pleases search engines and your visitors;
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
• How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don't!
• How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines;
• What's coming next in the constantly evolving world of Web search, and how you can profit from it.

Register for the conference by May 25th, and save $100 (USD). For more information about Search Engine Strategies Conference & Expo 2007 and to view the agenda online visit www.searchenginestrategies.com. For sponsorship and exhibition information contact Frank Fazio at +1 203 295 0052.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com