Press Release

Search Engine Marketing Conference Announces Its Return to Tokyo, Japan

London - 14 November 2007 - Following the success of their previous event in Tokyo, Incisive Media today announced that its Search Engine Strategies (SES) Conference & Expo will return to Japan in 2008. The event will once again take place in Tokyo in April - dates to be announced. See www.SearchEngineStrategies.com/tokyo

The SES Tokyo Conference & Expo will teach delegates everything they need to know to help them maximize search engine marketing and optimization for their business and provide a forum for delegates to communicate with the search engines themselves. Marketers from around the globe will learn how to grow their business and improve their ROI using the latest developments and solutions in search engine marketing.

Every session is ranked according to its content and degree of understanding, making it a crucial event for the beginner as well as the experienced search marketer. SES also provides a unique setting to network with fellow marketers and industry professionals to discuss the latest issues and trends in search engine marketing.

Delegates will have the opportunity to learn from presentations, case studies and panel debates. Topics include:

• How search engines list Web sites for free and through paid placements;
• How to get free "organic" traffic by building a site that pleases search engines and your visitors;
• How to efficiently purchase listings guaranteed to rank your company at the top of search engine results;
• How to calculate the ROI of your search marketing efforts by tracking your visitors from the time they hit your site until they buy—and get tips on improving conversion if they don't!
• How to build links that generate traffic to your Web site, and how to avoid the penalties of "spamming" the search engines;
• What's coming next in the constantly evolving world of Web search, and how you can profit from it.

Organised by world-renowned search authority Kevin Ryan, the conference will be hosted by Japanese search marketing specialist Motoko Hunt. Motoko established search marketing company AJPR in 1998, and has been working with companies from around the world helping them to enter the Japanese online market. She also runs a series of SEO/SEM seminars to promote the Japanese market to companies and web professionals.

"I am delighted to be selected to host next year's event" said Motoko Hunt, President AJPR,"SES is the major Search Marketing industry event in Japan which attracts huge audiences and the best speakers from the search industry. SES Tokyo 2008 will be more conference focused. Japan has very unique SEO/SEM landscape and we are creating a program of presentations and workshops to help marketers gain a competitive edge in this market."

Kevin Ryan, vice president of global content at Search Engine Strategies and SearchEngineWatch.com, said:

"Motoko's selection as chair will bring an exciting edge to the show. She is a native of Japan and has her own Japanese SEO/SEM firm. She has established contacts and obviously extensive knowledge of the country and the opportunities the Japanese market can offer. Who better to lead the conference!"

Register early and save money. For more information about Search Engine Strategies Conference & Expo 2008 visit https://searchenginesstrategies.com. For sponsorship and exhibition information, companies based in Europe call: Chris Lucas +44(0)20-7316-9609 or +44(0)7834-849-957. Outside of Europe: Frank Fazio +1 (203) 295-0052.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com