Press Release

Microsoft's Berkowitz Shares Insights with Search Industry at Search Engine Strategies (SES) New York 2007

Surprise Appearance by "Ms. Dewey" Enlivens Address

New York, NY - April 11, 2007 - Attentive search marketers were treated to a peek into Microsoft's plans in the search arena earlier today as Steve Berkowitz, Senior Vice President of Microsoft's Online Services Group, addressed the crowd at the Search Engine Strategies (SES) Conference & Expo 2007.

In his keynote address, web search veteran Berkowitz called Microsoft a "fascinating" company and noted that one of his most important goals is to "unlock the potential" of the company's vast stores of technology, marketing, product and lab talent.

Renowned for his role in the launch of Microsoft Live Search, Berkowitz noted his priorities of "getting the basics right" when it comes to search, building "innovation around the core" and maintaining a focus on the customer.

Illustrating the theme of customer experiences, the session featured a live surprise appearance onstage from "Ms. Dewey" of Microsoft's experimental search engine http://msdewey.com search site that launched late last year. Berkowitz noted that the Ms. Dewey engine is just one way in which the company is showing "different ways to deliver information to consumers."

The webcast of Berkowitz' keynote is available at www.WebmasterRadio.fm.

Search Engine Strategies (SES) event in New York is the largest search event in the world. SES draws thousands of people intent on mastering search engine marketing and optimization techniques and on understanding the evolving industry. Top experts in the field mix with marketers to share their views and expertise on topics such as click fraud, video advertising, web metrics and social media.

Search continues to gain traction with marketers. A recent study by JupiterResearch, a leading authority on the impact of the Internet and emerging consumer technologies on business, found that 26 percent of large advertisers in companies with annual revenues of $50 million or more plan to increase spending on search engine marketing by more than 25 percent this year.

The SES Expo Hall is open to the public through Thursday, April 12.

For additional information about SES New York event and other conferences in the global series, visit www.searchenginestrategies.com

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com