Press Release

Search Engine Strategies (SES) @ a4uexpo Sets The Agenda For London Event

SES announces robust single-day track at a4uexpo in Docklands on October 26.

London, England - 27 Sept 2007 - Incisive Media today announced a packed agenda for the Search Engine Strategies (SES) day at the a4uexpo (https://searchenginesstrategies.com/a4u/oct07/), affiliate marketing conference to be held in London October 25-26th 2007.

The SES one day forum will be chaired by Kevin Ryan, Global Content Director for SearchEngineWatch.com (SEW) and Search Engine Strategies (SES). There will be expert advice and information delivered on the Search Engine Marketing (SEM) strategies and tactics affiliates are implementing. Sessions include, but are not limited to:

• The Search Universe

The online search universe is expanding but does this mean that more people will start using a wider variety of search tools to find what they want online? Or, does the advent of the Google Universal search model mean that the vertical search space is finished? Join Kevin Ryan & the highly respected Mike Grehan, Vice President, International Business Development, Bruce Clay Inc,as they debate the significance of Google's revamp on "the search universe" and how searches conducted across the other major search engines could be impacted.

• The Search Integration Conundrum

As more dollars migrate online in an effort to pursue the consumer, search has become the dominant component of any online marketing mix. However, in order to attain the promise of a coherent online and off-line campaign message, traditional marketers need to do a better job integrating search into their broader strategy. Join Kendall Allen, Managing Director, Incognito Digital, to discuss how matching traditional messaging with SEM and placing a primary focus on search integration efforts can effectuate a more productive conversation with your audience.

• Brand Speak : Balancing Search, Affiliate and Revenue Goals

Join Jeff Ferguson, Director of Online Marketing, Napster and Mia Costa, Director, International Marketing, j2 Global Communications, and learn how brand leaders hit the right balance and achieve & improve their revenue potential.

Go to https://searchenginesstrategies.com/a4u/oct07/agenda.html for the full agenda.

Matt McGowan, Vice President of Marketing for the Search Engine Strategies Conference and Expo Series says:

"SES @ a4u will combine the search marketing expertise of the SearchEngineWatch.com and Search Engine Strategies editorial teams with the affiliate industry knowledge of the Affiliates4u.com community. The result will be a must-attend event that educates search marketers about the latest in organic and paid search and delivers presentations from best-of-breed affiliate networks."

—  —  —

About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com