Press Release

Search Engine Strategies (SES) San Jose 2006 to Offer Search Engine Optimization Workshops

Shari Thurow of Grantastic Design to Lead Training Session Dedicated to Search Engine Optimization Services

New York, NY - August 2, 2006 - Search Engine Strategies (SES) Conference & Expo 2006 today announced that its San Jose event will offer a half-day training session dedicated to search engine optimization. Following the premier search industry event, which runs August 7-10, 2006, at the San Jose McEnery Convention Center, Shari Thurow, webmaster and marketing director of Grantastic Designs, will lead an intensive, interactive session discussing the skills needed in building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. The search engine optimization training will take place from 8 a.m.-12 p.m. PDT at the Marriott Hotel on Friday, August 11th.

Search Engine Strategies created an additional day dedicated to training in order to provide attendees with guided, hands-on exposure that puts theory into practice in a highly interactive environment. The search engine optimization training workshop will give attendees the opportunity to learn from a leading industry expert on search-friendly and user-friendly interfaces in the field of search engine marketing industry.

The search engine optimization workshops will consist of in-depth training in a small-class setting with search engine marketing guru Thurow readily accessible for informal one-on-one or small-group discussions. The workshops will be invaluable for anyone who promotes Web sites as part of their work. Sessions will provide insight into all parts of a search marketing campaign - optimization, shopping search, paid inclusion, and pay-per-click solutions.

During the day of workshop training, Thurow will explain how to build a website that satisfies both the site's visitors and the search engines by sharing authoritative, personalized advice on search engine optimization services, insider perspective and hands-on demonstration. Thurow is a sought-after speaker and trainer on the topics of search engine-friendly Web site design and Web site usability. A popular speaker at Search Engine Strategies, web site design, and online marketing conferences worldwide, Thurow's sessions are very popular and four-star rated.

The search engine optimization class can be taken in addition to the SES San Jose conference or independently. Go to https://searchenginesstrategies.com/sew/summer06/training.html to view the training class schedule. To register for the supplemental training sessions, go to https://searchenginesstrategies.com/sew/summer06/registration.html, email the SES Registration Department at registration@incisivemedia.com, or call (203) 295-0050. The fee to attend the half day workshop is $695.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com