Press Release

Search Engine Strategies (SES) San Jose 2006 to Offer Keyword Research Workshop

Dan Thies, SEO Research Labs, to Lead Training Session Dedicated to Keyword Research

New York, NY - August 3, 2006 - Search Engine Strategies (SES) Conference & Expo 2006 today announced that its San Jose event will offer a half-day training session dedicated to keyword research. Following the premier search industry event, which runs August 7-10, 2006, at the San Jose McEnery Convention Center, Dan Thies , founder of SEO Research Labs, will lead an intensive, interactive session offering specific tips on keyword strategy, the cornerstone of all search engine marketing efforts. The keyword research training will take place from 1 p.m.-5 p.m. PDT at the Marriott Hotel on Friday, August 11th.

Search Engine Strategies created an additional day dedicated to training in order to provide attendees with guided, hands-on exposure that puts theory into practice in a highly interactive environment. Finding and targeting searchers depends on effective keyword research. The keyword research workshop will give attendees the opportunity to learn from a leading industry expert on how to develop effective keyword lists for SEO and pay-per-click campaigns, how to identify and counter competitor's tactics, and how to leverage the flow of incoming data to improve the effectiveness of your pay-per-click campaigns.

The keyword research workshops will consist of in-depth training in a small-class setting with keyword guru Thies readily accessible for informal one-on-one or small-group discussions. This program is intended for SEO/SEM consultants, site designers, developers, in-house search engine marketing specialists, Internet consulting professionals and entrepreneurs who want to make the most of the opportunity search engines offer.

During the half day of workshop training, Thies will provide fast-paced training, emphasizing best practices in keyword research. Thies has been helping to promote businesses online since Netscape was a start-up. He is author and publisher of the top-selling e-book "Search Engine Optimization Fast Start," now in its 4th edition. Dan launched SEO Research Labs in early 2003, following numerous requests from readers for keyword research services.

The keyword research class can be taken in addition to the SES San Jose conference or independently. Go to https://searchenginesstrategies.com/sew/summer06/training.html to view the training class schedule. To register for the supplemental training sessions, go to https://searchenginesstrategies.com/sew/summer06/registration.html, email the SES Registration Department at registration@incisivemedia.com, or call (203) 295-0050. The fee to attend the half day workshop is $695.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com