Press Release

Marketers Flock to Hear Google CEO Schmidt at Search Engine Strategies (SES) San Jose

SAN JOSE, Calif. - August 9, 2006 - Thousands of attentive marketers turned out earlier today to hear insights from Google's CEO in "A Conversation with Eric Schmidt" at this week's Search Engine Strategies (SES) Conference & Expo. The show, running through tomorrow at San Jose's McEnery Convention Center, drew many thousands of marketers--25% growth over last year--who gathered to the jam-packed session to hear Schmidt discuss Google's growth in tandem with challenges as the company continues to expand.

Schmidt, responding to questions from world-renowned search authority and SES event chair Danny Sullivan, noted the company's focus on providing advertisers with measurable ads and suggested that targeted measurable TV and radio ads are just beginning. Recapping the recent Google deals with MTV and MySpace, Schmidt pointed out that the Google ad system can be employed for every form of advertising, and there is substantial opportunity to provide value to both advertisers and consumers with more targeted, relevant ads. On the controversial issue of click fraud, Schmidt commented that Google has it "under control."

"It was great to have Eric come out for the event and spend time sharing his views on search with our attendees," said Sullivan, who also heads up SearchEngineWatch.com. "Google is a giant force for so many of them who turn to it for traffic or earn from it by carrying Google ads. Hearing from the very top ranks at Google makes their day."

The premier global Search Engine Strategies conference series addresses timely search engine marketing and optimization issues in a forum that draws marketers both skilled in search marketing and those new to it. For details on the San Jose event and other conferences in the SES series, visit www.searchenginestrategies.com.

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About Incisive Interactive Marketing LLC - A Division of Incisive Media PLC

Incisive Media PLC is a specialist business information provider, based in the UK with offices in North America, Hong Kong, India and Mainland China. The company's activities are currently built around ten core industry sectors - mortgages; marketing services; financial technology; retail investment; capital markets; risk management; insurance; legal services; private equity and photography. Information is provided via a wide range of channels--in print, in person and online. Funds advised by Apax Partners, a leading global private equity group, recently completed the successful de-listing of Incisive Media from the London Stock Exchange alongside the existing management.

Incisive Interactive Marketing LLC is the marketing services division of the company and incorporates leading websites Search Engine Watch, the ClickZ Network and their associated events series including Search Engine Strategies. These properties were acquired in 2005.

Editorial Contacts
Ann Shannon
PAN Communications
978-474-1900
ses@pancomm.com

Matt McGowan
Incisive Media
212-457-7794
matthew.mcgowan@incisivemedia.com