SES Paris Agenda at a Glance

Day 1 - Tuesday, January 15, 2008 View Tuesday's full Agenda
8:00am-7:00pm	Registration
	Fundamentals Track	Advanced Track
9:00am-10:15am	Introduction To Search Engine Marketing FOCUS: Both SKILL: Basic	Search Marketing Europe: New Developments FOCUS: Both SKILL: Advanced
10:15am-10:30am	Morning Break
10:30am-11:45am	Search Engine Friendly Design FOCUS: Organic SKILL: Basic	Search Around the World (in English) FOCUS: Ads SKILL: Advanced
11:45am-1:00pm	Networking Lunch
1:00pm-2:15pm	Search Advertising 101 FOCUS: Ads SKILL: Basic	The Universal Search Conundrum FOCUS: Both SKILL: Advanced
2:15pm-2:45pm	Afternoon Break
2:45pm-4:00pm	Search Term Research &Targeting FOCUS: Both SKILL: Any	Web Analytics & Measuring Success FOCUS: Both SKILL: Advanced
4:00pm-4:15pm	Session Interval
4:15pm-5:30pm	Actionable Social Media FOCUS: Organic SKILL: Any	Site Clinic FOCUS: Ads SKILL: Advanced
5:30pm-7:00pm	Networking Cocktail Reception
[ back to top ]
Day 2 - Wednesday, January 16, 2008 View Wednesday's full Agenda
8:00am-5:30pm	Registration
9:00am-10:00am	Keynote Address with Loïc Le Meur, Serial Entrepreneur & Blogger
10:00am-10:30am	Morning Coffee Break
	Issues & Strategies Track	Tactics Track
10:30am-11:45am	Auditing Paid Listings &Click Fraud Issues FOCUS: Ads SKILL: Any	SEM Campaign & Project Management FOCUS: Both SKILL: Advanced
11:45am-1:00pm	Networking Lunch
1:00pm-2:15pm	Meet the Search Engines FOCUS: Organic SKILL: Any	Search Advertising Clinic FOCUS: Ads SKILL: Any
2:15pm-2:45pm	Afternoon Break
2:45pm-4:00pm	Creating Compelling Ads and Landing Pages FOCUS: Ads SKILL: Advanced	Link Strategies 2008 FOCUS: Both SKILL: Any
4:00pm-4:15pm	Session Interval
4:15pm-5:30pm	European Search Marketing Case Studies FOCUS: Both SKILL: Any	My SEM Toolbox FOCUS: Both SKILL: Advanced

*Agenda subject to change

NOTATIONS GUIDE

FOCUS: Search engines have both "organic listings" that are generally free in nature and "paid listings." Sessions with an ORGANIC focus are designed for those who wish to do better in "natural" or "organic" listings. Sessions with a AD focus deal especially with paid ad listings. Also see the Session Planner page, which has itineraries for those specifically interested in sessions about organic or paid listings.

SKILL: BASIC sessions are especially suitable for those new to search engine marketing, though even advanced people might find them helpful.

ADVANCED: sessions are for those who already have some experience with search engine marketing. They are not designed for beginners. Also see the Session Planner page, which has itineraries for those who are basic versus advanced. ANY sessions are those suitable for any skill level. They generally feature some introductory presentations, with more advanced topics covered during Q&A.

---

Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call:
Companies based in Europe: Chris Lucas +44(0)20-7316-9609 or +44(0)7834-849-957
Outside of Europe: Frank Fazio +1 (203) 295-0052

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@incisivemedia.com or call 203-295-0050.