Participants may register for training in addition to the SES New York conference or independently, as workshops take place on the Friday after the event.
The Web Analytics Association unites and fosters the interests of industry practitioners, vendors, consultants, and educators who use, sell, install, implement, consult, teach, or train in the field of web analytics. We define industry best practices, develop and implement analytic training and certification programs, and unite professionals, consultants, and users to promote our field worldwide.
Web Analytics for Site Optimization
| Time: | 8:30am-5:30pm |
| Instructor: | Jennifer Veesenmeyer, VP of Analytics, Stratigent, LLC |
| Description: | How do you make your website better? If this is your challenge, then this is the workshop you've been waiting for. This workshop will give you the tricks, tools and techniques needed to improve navigation, increase engagement and improve conversion rates.
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| What you will learn: | There are many levers you can adjust in order to get more value out of your website. Understanding the variety of possible controls and the ability to measure the impact of adjusting them is the key to website success.
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| Agenda: |
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| Instructor: |
Jennifer Veesenmeyer is a Senior Web Analytics Consultant at Stratigent, where she specializes in assisting enterprise-level organizations overcome the communication challenges of web analytics, such as gaining executive buy-in, building consensus and facilitating cultural change. She is highly regarded as an industry thought leader and is frequently asked to conduct educational presentations on the topic of meaningful reports. Not to mention one of the top rated speakers in seven years of eMetrics Summits. |
The Online Marketing Campaign Measurement workshop has been canceled.
Please visit the Web Analytics Association for new dates and time.
www.webanalyticsassociation.org
weeds and focused on high-level strategic concepts. Day 2 and beyond activated the tactical and practical discussion that's also crucial for those looking to master all things search."
—Aaron Goldman, VP, Marketing & Strategic Partnerships, Resolution Media
I'm always looking for efficient and effective ways to reach our audience of search agencies and large-scale advertisers. To help us accomplish that, Incisive Media has assembled an impressive array of properties and programs such as the Search Engine Strategies Conference & Expo, SearchEngineWatch.com and Search Engine Watch Webcasts. We exhibit, present, sponsor and advertise at these venues and it's this sort of integrated marketing that delivers powerful results and best bang for the buck."
—Marc Barach, CMO, Marin Software
many of whom are Fortune-level companies. As a sponsor and exhibitor this past year at SES New York, we found that the number of companies suitable for our services increased by over 20% from last year. SES is a terrific event series, one that we plan to be at in New York, San Jose and Chicago."
—Bill Muller, CMO, iProspect
as it delivers an excellent 'bang for your buck' compared to the other events we have attended. Their seminars and panels consistently deliver literally hundreds of tips, tactics and strategies around improving your paid search and display campaign performance while offering up tons of info on optimizing your websites. In addition, the networking is second to none resulting in us taking home numerous qualified leads."
—Alon Sheafer, VP Products and Marketing, Kenshoo
found the information, networking, and vendor interaction to be fantastic, clearly contributing to our business and always justifying our participation."
—Bruce Clay, President, Bruce Clay, Inc.
"SES is always a well-run show from start to finish. Well organized, great seminar sessions and good prospects."
—Christa Roettele, Director, External Communications, TrueLocal
SES ranks among those shows from which we see the greatest return. The event provides us great brand visibility within the search marketing community as well as quality leads. It also is a great place for us to connect with our clients, many of whom come to this event for the networking as well as the extensive educational program."
—Ginny Redgate, VP Marketing, Hitwise
