Theater Presentation - 10:10-10:30am
5 Enterprise Level SEO Analyses You Can Use Now!
If there is one thing we can agree upon, it is that enterprise level companies got to where they are today by doing "something" right. What is that "something?" The answer is making decisions based on data analyses. As an intelligent SEO platform for enterprises, we have found that enterprise SEO efforts have one thing in common. Across every industry, it is always the same. They all use these 5 killer analyses to track, manage, and prioritize their SEO efforts. In this quick paced presentation, we'll talk about what you, as part of a SEO team, an agency, or as an individual can do to implement these enterprise level analyses in your business, and get the most out of your SEO efforts.

• Speaker:
  Mitul Gandhi, Chief Architect of seoClarity

Theater Presentation - 10:40-11:00am
Yahoo! Search and Bing: How to Optimize in the Combined Marketplace
With the North American search alliance transition now complete, managing your search marketing campaigns on the combined traffic of Yahoo! Search and Bing has become more important than ever before. In this session, Yahoo! and Microsoft will share search optimization best practices and recommendations, as well as how to best take advantage of available Microsoft Advertising adCenter tools.

Theater Presentation - 11:10-11:30am
Take Back Your Lunch Hour: a New Simpler Approach to Paid Search Success
Learn how to easily implement proven strategies for maximizing the return on investment of search marketing campaigns. Get an inside look at Marin's automated bidding, quality score optimization and reporting and analytics features.

• Speaker:
  Niraj Shah, General Manager, Marin Software

Theater Presentation - 11:40-12:00pm
Bedbugs, Roaches, and Mice... Oh My!
Creeped-out by the thought of spending the night with bedbugs? You are far from alone. The issue has many travelers peeking under the sheets and thinking about sleeping in the tub. And the hotel business is suffering because of it. Despite the fact that most online reports about the critters are false, they adversely affect business, and leave hotels scurrying to combat the problem. So what's a hotel marketer to do? iProspect developed a solution that combines Local Search with Social, and the results have been impressive. In fact, the remedy provides real-time trending information that allows businesses to quickly respond to consumers' input. It enables them to capitalize on the opportunity to improve their offerings and create a better brand experience. What's more, anyone with brick and mortar locations can benefit from this strategy. So whether you are in the business of selling sneakers, brewing beer, or designing dishwashers, you can't afford to miss out on this digital strategy. Head over to the exhibit hall for an exciting session that will be sure to make your skin crawl, and learn how iProspect has taken Local Search to the next level.

• Speaker:
  Nicholas Ward, Assoc. Director of Product Venturing, iProspect

Theater Presentation - 12:10-12:30pm
5 Steps to Online Marketing Success Using Competitive Intelligence
For many businesses, success begins with a sound marketing strategy aimed at increasing performance and maximizing ROI. There are many online tools that can complement any marketing strategy and give you the decision support needed to move forward with confidence and create a competitive advantage. You may think your strategy is primed for success, but do you really know enough about your competitors and the market place?

Every attendee will receive an exclusive coupon code to try one month of Compete PRO for $1 or receive a free iPad with the purchase of any annual Compete PRO plan (starting at $2,000).

• Speaker:
  Karen Costa, Marketing, Compete

Theater Presentation - 12:40-1:00pm
3 Tips to Integrating Email, Social and Your SEO
Learn the three most important things when optimizing your SEO through email and social media.

• Speaker:
  Derek Edwards, Sales Executive, iContact

Theater Presentation - 1:10-1:30pm
Using Trust Indicators to Drive Traffic and Maximize Click-Through Rates
Both clinical research and the experience of practical online marketers have demonstrated beyond doubt that online trust indicators - when recognized by the consumer - give a serious boost to time on site, pages visited, and ultimately conversion. Statistically significant A/B split testing by dozens of online concerns has pegged this conversion increase an average of over 20%, a huge win for those seeking to increase sales, signups or other transactions online.

Now the trust battle is moving upstream into the search arena. Forward-looking site operators are realizing that they can gain more traffic in addition to increasing conversion rates among existing visitors. The early results are in, and they're very encouraging.

Online security expert and frequent spokesman Tim Callan will go over recent trends in trust indicators and online search. He'll show the real-world improvements as measured using heat maps and A/B split testing, along with how this phenomenon aligns with other well understood online behaviors. He'll reveal specific techniques for improving clicks and staying off black lists, in both traditional search and comparison shopping environments.

Raffle: One attendee will be awarded an iPad and a 1-year subscriptions to VeriSign® Trust Seal ($299 value) - includes daily website malware scans, seal-in-search, and the VeriSign Trust Seal for your website.

• Speaker:
  Peter Moore

Theater Presentation - 1:40-2:00pm
Using Infographics For SEO Link Building
Using real-life examples, Wpromote will share our strategy to conceptualizing, designing, and distributing Infographics. Most importantly, you will learn how to capitalize on the link bait potential of a compelling Infographic.

Raffle: One attendee will be awarded $1000 off an infographic design & distribution and a Free website audit ($500 value).

• Speaker:
  Michael Mothner, Founder & CEO, Wpromote Inc.

Theater Presentation - 2:10-2:30pm
Local Marketing Solutions
In an ever changing industry how do online marketers keep up with the trends? With social, mobile, organic, local, and paid search how do you balance your marketing efforts so that the end result is effective to the client? In this session we will discuss proven tactics to exceed the needs of locally focused businesses.

• Speaker:
  Jay Bean, CEO

Theater Presentation - 2:40-3:00pm
Avoiding the 7 Paid Search Account 'Gotcha's'
We all love "performance" marketing when it performs; not so much when it doesn't! You can underperform through a failure of creativity, poor account structure, or a lack of testing, but possibly your greatest risk is to overlook the most common sources of wasted funds: obvious leaks, holes, and mistakes in your account management regimen. Paid search platforms are full of hidden pitfalls. Find out what they are, how to monitor for them, and how to react... for maximum campaign efficiency and a better night's sleep. Build process and smart automation into the mix, and you can even accomplish this without working on your account 24 hours a day!

• Speaker:
  Andrew Goodman, representing SearchManager from American Express OPEN

Theater Presentation - 3:10-3:30pm
Beating Goliath at PPC
For small businesses, competing with large advertisers in the PPC game can seem a daunting challenge, particularly for those in competitive vertical markets. In this presentation, Trada will give small businesses strategies they can start using right away to run profitable paid search campaigns in and compete with their larger competitors.

Theater Presentation - 3:40-4:00pm
12 Web Fundamentals in 12 Minutes
Laser-focus on Search and Social Media is essential today, but it's not enough. It takes a broad understanding of the all Internet disciplines and proper implementation to achieve Web success. This presentation outlines the 12 Web fundamentals and show how to quickly assess your "Web 360 know-how" in 12 minutes.

Raffle: One attendee will be chosen to receive a complimentary copy of the new book from Website Magazine, Web 360: The Fundamentals of Web Success.

• Speaker:
  Peter Prestipino, Website Magazine Editor-in-Chief & Author of Web 360: The Fundamentals of Web Success

Theater Presentation - 4:10-4:30pm
Your Affiliate Program Cannibalizing Your Paid Search Efforts?

1. Both the continued growth of paid search and the explosive growth of affiliate marketing are creating an interesting marketplace for today's online advertisers.
2. Affiliate cannibalization of advertiser's paid search efforts is at an all-time high and advertisers must implement new strategies to protect and grow their businesses.
3. If done properly, advertisers can regain control over their paid search campaigns, reduce overall marketing costs and show increased sales through both the paid search and affiliate channels.

Raffle: One attendee will receive a complimentary Business Intelligence Report ($5000 value) - includes a full affiliate program audit, SEM audit, brand review & competitor intelligence. Also, we will give away a free month of our Brandlock services up to 50 Keywords (value $250)

• Speaker:
  Aaron Baker, EVP, Atrinsic Interactive

Theater Presentation - 4:40-5:00pm
7 Rules of Success for Email Marketing
How email marketing can be used to maximize profitability of your online campaigns. Working with your search campaigns, email allows you to create & manage retention campaigns for your customers. Find out how to leverage the value in email marketing for maximum ROI.

• Speaker:
  Bertrand van Overschelde, VP North America, Emailvision

Theater Presentation - 5:15-6:30pm
What Should Google Do About Paid Links
Recent high profile cases involving JC Penney and Overstock.com have brought link spamming to the forefront of the business press. What should Google do about the proliferation of paid links and spam sites? What should SEO's do when their clients or bosses complain about "not ranking"? Is it ethical to buy links without disclosing their nature? Attend this event to join the discussion, and to learn the secret location of the SEMNE after-hours party.

SEMNE (Search Engine Marketing New England) meets six times per year for networking and keynote presentations. For more information about SEMNE, please visit http://www.semne.org/.

Theater Presentation - 10:10-10:30am
Transparent Value in Action through Local Search
Local advertising is the life blood of most small business. However, with the multiple search engines, local sites and Internet Yellow Pages, it is difficult to know where they should invest. In this session, we will show how we have developed a solution for SMBs that shows the value of their advertising in a completely transparent way, so the client can see their advertising working for them. Utilizing both our patent pending technology and a team of account managers, we have developed a solution that is accountable to the client.

Raffle: SuperPages.com will be giving away (3) iPad's at the presentation with Dan Hight.

• Speaker:
  Daniel Hight, Director Strategic Marketing

Theater Presentation - 10:40-11:00am
Get a sneak peak of DoubleClick Search V3
Come preview Google's upgraded search management system, rebuilt to make managing the largest search campaigns faster and more effective.

Theater Presentation - 11:10-11:30am
Guiding the Content Marketing Ship and Measuring the ROI
Learn the advanced methodology in creating a content marketing plan and how to track the impact of content marketing investment from ideaLaunch.com founder and Chief Idea Officer, Byron White. Byron is also a published author and one of the original content marketing revolutionaries. From content plan development to advanced technology review, Byron will give you the road map you need to grow your business organically—the content marketing way. As a special gift, attendees will receive a free copy of Byron's 101 Content Marketing Tips book just for attending.

• Speaker:
  Byron White, Chief Idea Officer

Theater Presentation - 11:40-12:00pm
What's Really Going On With Local Search? The What, Where and How Of It...
Description (Key messages):
• Consumers are connecting with local businesses across a broad range of Web properties including networks of national and locally-focused sites
• SEO and SEM have different benefits and strengths based on keyword/category and geo combinations
• Buyer conversion increases as exposure is presented in websites and formats that are geared toward "commercial intent"

• Speaker:
  Rick Szatkowski

Theater Presentation - 12:10-12:30pm
The New SEOToolSet
Bruce Clay Inc recently announced a new release of their SEOToolSet, a collection of high-performance tools that complements whatever your favorite tools happen to be. At $9.95 or less per domain per month for software that runs on vendor servers and with a ranking monitor that runs at faster than 100 keywords per minute, you will want to see the features in this great release. All persons attending and scanned will receive a 30-day free trial to the tools - you decide if they are worth 30 cents per day to your SEO efforts.

• Speaker:
  Bruce Clay, President, Bruce Clay, Inc.

Theater Presentation - 12:40-1:00pm
Marketing and SEO for Mobile Apps
HTML5 VS Apps is one of the hottest topics in digital marketing but the real question is - how has the evolution of the app model changed search? In seeking out apps, users are veering away from the engines and relying on blogs, forums, Facebook pages and app review sites to find content. iCrossing's Mobile Group Director, Rachel Pasqua, discusses the ramifications of this new social model for search and the emerging techniques and tactics that content developers can rely on to increase rank and findability within app stores. Attendees will learn techniques and tactics to think about when designing apps in order to increase rank and findability within app stores.

• Speaker:
  Rachel Pasqua, VP, Mobile, iCrossing

Theater Presentation - 1:10-1:30pm
Yahoo! Search and Bing: How to Optimize in the Combined Marketplace
With the North American search alliance transition now complete, managing your search marketing campaigns on the combined traffic of Yahoo! Search and Bing has become more important than ever before. In this session, Yahoo! and Microsoft will share search optimization best practices and recommendations, as well as how to best take advantage of available Microsoft Advertising adCenter tools.

Theater Presentation - 1:40-2:00pm
Local Place Pages - What Every Marketer Needs to Know
With nearly 30 percent of all queries having local intent, a local-search presence is not only necessary, but critical. This session will offer marketers practical tips on how to leverage the power of place pages for the purposes of claiming their business identities online and for gaining valuable search traffic and leads from sites such as Google Maps.

Raffle: One attendee will be awarded 1-year of Google Place Page optimization for one business listing ($600 value). Learn more.

• Speaker:
  Monica Ho, SVP of Marketing, 15miles

Theater Presentation - 2:10-2:30pm
Content Marketing Challenges You can Overcome in 2011
Confronting content marketing challenges this year can help draw valuable traffic to your site. Brafton addresses common content marketing questions and shares client examples demonstrating easy, effective strategies for success.

• Speaker:
  Patrick O'Keefe, Business Development Executive

Theater Presentation - 2:40-3:00pm
Best Practices For Turning SEO Into An Enterprise-Wide Discipline
SEO managers have the incredibly difficult task of coordinating multiple business stakeholders - marketers, content creators, developers and many more - to assure that their site ranks high on search engines and meets business goals. Nevertheless, they rarely have direct authority over many of the people who touch the web site every day and whose actions can make or break the company's SEO.

In this environment, how can marketers showcase and develop SEO as a core marketing practice for their company? What are the critical success factors that will create a high level of engagement with company executives and stakeholders?

In this session, we will share best practices learned from companies that have successfully implemented an enterprise-wide SEO discipline and as a direct result leveraged SEO for driving revenue and competitive advantage.

• Speaker:
  Albert Gouyet, VP of Product Marketing, BrightEdge