Duncan Watts (djw_at_yahoo-inc.com) is a principal research scientist at Yahoo! Research, where he directs the Human Social Dynamics group. He is also an adjunct senior research fellow at Columbia University, and an external faculty member of the Santa Fe Institute and Nuffield College, Oxford. His research on social networks and collective dynamics has appeared in a wide range of journals, from Nature, Science, and Physical Review Letters to the American Journal of Sociology. He is also the author of Six Degrees: The Science of a Connected Age (W.W. Norton, 2003) and Small Worlds: The Dynamics of Networks between Order and Randomness (Princeton University Press, 1999). He holds a B.Sc. in Physics from the University of New South Wales, and Ph.D. in Theoretical and Applied Mechanics from Cornell University.

Jeff Adelson-Yan is a Co-Founder and Managing Partner of Levelwing, a digital advertising agency that provides data-driven marketing solutions. In 2002, Adelson-Yan co-founded Levelwing with Steve Parker, Jr., growing the agency out of a 450 square foot New York apartment into a multi-office agency serving global clients. Today Levelwing operates in both NYC and Charleston, S.C., and serves clients in the automotive, finance/banking, healthcare, retail and travel industries, among others. In 2010 the agency was named the #1 Fastest Growing Company by the Charleston Regional Business Journal and was recognized as the 688th fastest-growing private company in America by INC Magazine500/5000 List. Recognized as an industry authority, Adelson-Yan has been a featured speaker at various conferences and events and is a repeat university lecturer.

Jonathan came on board as director of Search Engine Watch with Incisive Media in December 2009. This newly created role will see him bring the spirit of collaboration back to Search Engine Watch and transform the site into a vibrant community of search and tech marketing professionals.

Before joining Search Engine Watch, Jonathan worked as search marketing specialist for Incisive Media on leading B2B print/online publications and job boards in the legal, tech, and finance sectors, including websites such as Legal Week, TheInquirer.net, V3.co.uk, Accountancy Age Jobs, and Computing Careers.

Previously, Jonathan worked as an SEO consultant and also co-founded Moblog:tech, an award-winning mobile social networking software provider and owner of the Webby award-winning mobile social network, Moblog. In 2009, Moblog won the experimental and innovation Webby award for a collaborative mapping project with Shozu.

Convergence of the search, social, mobile, and gaming industries is what is really inspiring Jonathan in 2010.

Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and 2nd-generation software tools to improve conversion rates. SiteTuners' unique AttentionWizard.com visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. He has worked with Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach. Tim is a highly-regarded presenter at Search Engine Strategies, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon. He is the chairperson of ConversionConference.com the first conference focused on improving online conversions. Tim is a columnist for several publications including ClickZ. Tim is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. He received his B.S. and M.S. during his PhD. studies at UC San Diego. Tim is the author of the bestselling book Landing Page Optimization.

Adam is a second generation internet marketer and president of AudetteMedia, a search marketing boutique located in Bend, Oregon. Adam is also a lead SEO strategist at Zappos.com, who he's worked with since 2001. A veteran of the internet marketing field since 1996, Adam has worked with many companies including Charming Shoppes, JELD-WEN, Motosport, Michelin, University of Phoenix and HSBC. Adam is a frequent speaker at search conferences nationwide. You can read his blog at http://www.audettemedia.com/blog and follow him on Twitter at http://twitter.com/audette.

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He is in demand worldwide as a speaker for the Search Engine Strategies conferences, the Direct Marketing Association (DMA), and the American Advertising Federation. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about Matt's conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even "non-techies" understand.

Matt is the primary trainer and developer for the DMA's search engine optimization certification program, and the trainer for its two-day website marketing seminar. This year, Matt was selected as the DMA's emissary to France because of his expertise in search marketing.

Ariel Bardin is responsible for the product strategy for Google AdWords, the company's search advertising program. In this role, Ariel's duties include defining, building, and launching new features and enhancements for the AdWords product and working with the engineering team on product prioritization and implementation. Ariel has worked on the AdWords product management team since joining Google in 2004 and has initiated a variety of products such as the AdWords Starter Edition and Google Website Optimizer among others.

Prior to joining Google Ariel was a software developer at AltaVista and SAP Labs. He was also a Technical Director at BigVine/AllBusiness. Ariel founded a small software company that developed CAD collaboration tools. Before entering the high tech industry Ariel founded a dance studio in Jerusalem, Israel and served in the Israeli Air Force.

Ariel earned his M.S. in Management Science & Engineering from Stanford's School of Engineering and a B.S. in computer engineering, magna cum laude with school of engineering honors, from the University of Southern California.

Seth Barron joined Google in the Chicago, IL sales office in July of 2002 as an Account Strategist and was the 10th Strategist ever hired at Google. In July of 2005 Seth relocated to New York to assume the role of Industry Operations for Automotive, and was the Industry Sales & Operations Manager until December 2009. In this role Seth was responsible for operations & sales go-to-market strategy across the Americas region, as well as helping Automotive clients leverage new products & features for continued success with Google advertising programs.

Seth transitioned to work on the Google | YouTube ZOO - Creative Content Development - team in December of 2009 where he is now focused on developing creative programs and brand activation strategies for F1000 Technology clients across the Google and YouTube platforms.

Seth is a graduate of Brandeis University where he earned a Bachelor of Arts degree with High Honors.

As CEO, Andrew Beckman oversees the strategic direction and business growth of Location3 Media and its division, Local Search Traffic. Andrew founded Location3 Media in 1999 as a media buying agency and has since expanded the portfolio of services to include PPC management, SEO, social media, local search marketing, web analytics, creative service, mobile marketing, landing page optimization and more.

Prior to founding Location3 Media, Andrew was an international sales manager for DoubleClick, Inc. He was charged with opening new sales offices, as well as training teams on U.S. search marketing strategies. Andrew is an active member of DMA's Search Marketing Council and a governor for the DMA ECHO Committee. He graduated from the University of Maryland with a bachelor's degree in international business.

Michael Benedek is President for AlmondNet's data division. Benedek was formerly Vice President, Business Development of AlmondNet. He joined AlmondNet in 2000 as Vice President, Business Development. His experience extends to over 15 years in the Internet, financial services and healthcare fields with OneClip.com in New York, and with Shahal Medical Services and Bank Hapoalim in Tel Aviv, Israel.

Nick is the president of DataGenetics, a consultancy company specializing in datamining. A native of the UK, he was educated as a rocket scientist and aircraft designer. He has over 20 years of experience in the software industry. Prior to founding DataGenetics he was the GM of analytics for RealNetworks, and before that spent 14 years at Microsoft.

Nick came to Microsoft through the sale of his UK company to them in 1994, and was recognized by the Sunday Times Magazine as “One of the top 50 entrepreneurs of the Decade”. In addition to his computer expertise, Nick is passionate about data privacy and holds a CIPP qualification from the International Association of Privacy Professionals. He is an active member of the privacy community and speaks at various events about the legal and ethical aspects of data collection, use, and destruction.

Seth Besmertnik guides corporate strategy and develops strategic partnerships for Conductor. His vision and thought leadership have established the company as a recognized authority in natural search. Since co-founding the company in 2005, Besmertnik has navigated the company through multiple finance rounds and extraordinary growth. Today the company boasts a customer list of more than one hundred Fortune 500 and Internet Retailer 500 companies and hundreds of the world's most recognized publishers. In addition, Conductor provides natural search solutions for more than half the top search engine marketing and optimization agencies in the United States.

Besmertnik frequently speaks at industry events as an expert in search marketing and is a frequent guest lecturer on entrepreneurship at various universities. In 2009, Besmertnik was selected as a Finalist for Ernst & Young's prestigious Entrepreneur of the Year Award.

Besmertnik holds B.S. in Entrepreneurial Management from Baruch College's Zicklin School of Business.

Puneet disassembled his first computer when he was 6 years old, and it was love at first byte. He's worked in the IT industry for more than 10 years, providing solutions and implementations for companies both in-house and as a consultant. He has managed IT projects from small-scale hardware roll outs to large implementations of corporate infrastructure software. Puneet is currently working as the Manager of Networks operations for Schematic in LA.

Thomas is Founder and CEO of Refined Labs (www.refinedlabs.com), as well as author for various publications and books, Advisory Board Member at Search Engine Strategies and speaker at industry-leading events worldwide. He has been active in the Search Industry for over a decade. Voted one of the top 50 Internet people of 2007 by Internet World Business, Thomas founded Refined Labs in early 2007 to develop a next-generation online marketing toolbox with a focus on cross-channel and cross-campaign optimization, as well as leading SEM bid management. The focus is on corporate PPC spenders as well as agencies across Europe with data integrations from Google, Yahoo!, Microsoft adCenter, Omniture SiteCatalyst, affili.net, Zanox as well as many other systems. Refined Ads (www.refinedads.com) is considered a leading solution in multiple central European countries. Clients using the technology include be2, Experteer or SIXT as well as agencies like metapeople, blueSummit or Yellow Tomato and manage significant annual ad spend.

As President, North America Sales and Operations, Ari Bluman is responsible for all of North American business development, ad operations, sales, and client services. Until his appointment to this position, Mr. Bluman enjoyed many roles within the company such as Senior Vice President, North American Sales and Operations; Vice President, Distribution and Operations; Vice President, Direct Solutions; Vice President, Direct Marketing, Inside Sales and Email Brokerage, as well as an Account Executive. This vast experience made him the perfect candidate to oversee the complete sales operation in North America for 24/7 Real Media, including Search Marketing Services, Technology and Media Sales. Mr. Bluman contributes frequently to industry publications including iMedia and Clickz.com, and speaks regularly at digital advertising conferences and events.

Prior to his employment at 24/7 Real Media, Mr. Bluman was Vice President of Sales at Now Marketing, Inc. A graduate of the University of Maryland, from which he holds a Bachelor of Arts Degree in Political Science, Mr. Bluman joined 24/7 Real Media in 1997.

Stuart has over eighteen years of experience in digital and emerging media. He is focused on executing innovative marketing opportunities that deliver measurable value and drive incremental revenue for TrueAction Network clients. Based in New York City, Stuart oversees a number of TrueAction North America's largest client relationships. He also serves as the leader of the Integration Practice for TrueAction Network, ensuring that each of the GSI Global Marketing Services companies' offerings are leveraged in such a manner as to maximize the opportunities, value and efficiencies we provide to our clients.

Prior to joining TrueAction, Stuart held key senior management positions at a number of WPP companies, including, OgilvyOne, mOne, and neo&ogilvy.; At mOne, Stuart started the search engine marketing practice. Most recently, he was executive vice president and global managing partner at Universal McCann, a full service media agency where he was responsible for global 360 media on Intel and Brown Forman in addition to driving all North American digital media and communications planning for Johnson & Johnson.

Chris Boggs of Rosetta is a specialist in search engine optimization and paid search advertising. He joined Brulant from Avenue A | Razorfish in 2007 as manager of the SEO team, and Rosetta acquired Brulant in 2008.

Chris has worked in search engine marketing since 2000, starting in-house and moving into a consulting role in 2002. He's worked with organizations ranging from small businesses to Fortune 100, within all major industries, including health care, financial services, and consumer products, and retail. He is experienced in performing and directing hands-on SEO, from keyword research to content and link development, as well as guiding technical implementations with e-commerce platforms.

Chris is actively involved in the SEM community. He is as a regular speaker at major search marketing conferences, a moderator and expert columnist for SearchEngineWatch.com, an associate editor for the Search Engine Roundtable blog, and a member of the board for SEMPO since 2006. Chris lives in Twinsburg, Ohio, with his wife, son, and daughter, and enjoys golfing, soccer, and fantasy sports.

Guillaume Bouchard is co-founder and president of NVI, a Montreal-based company specializing in interactive strategies. Founded in 2004, NVI has become the largest web agency specializing in SEO and social media in Canada, with more than 50 employees. NVI's mission is to build viable revenue models on the Internet for its customers by developing and marketing web platforms.

A graduate from HEC Montreal, Guillaume forged his entrepreneurial character with nine years of experience as a consultant, blogger, and public speaker at major international events. He is recognized by his peers as a leader in the industry and is a highly sought-after conference speaker across North American events, inluding SES Toronto, PubCon, and Infopresse.

Guillaume develops long-term partnerships with his customers, offering them a clear perspective of the web in terms of return on investment. He knows how to surprise the market, maximizing websites that don't usually get the attention they deserve.

Jessica Bowman is a leading advocate for in-house SEO and is known for creating innovative and advanced, sustainable and scalable in-house SEO Programs.

Jessica comes from an IT background, which gives her a different perspective than many search marketers on how to execute SEO by integrating into existing systems and business processes. Her diverse experience in project management, website usability, and process analysis gives her the insight to ask the right questions, in the right order to identify the best approach for implementing SEO at your company.

Jessica's specialty is to come in and figure out what a company needs and doesn't need, identify where the focus should be, point out what isn't worth the effort, and take action to start accomplishing SEO. A long-time advocate of in-house SEO, Jessica leverages your existing resources and talent to produce the maximum return on SEO investment.

Jim Boykin founded We Build Pages in 1999 as a web designer. Shortly thereafter, Jim started specializing in Search Engine Optimization, and then Link Building, and has grown to be a company that employees about 35 ninjas.

Jim had lead We Build Pages into into several techniques of helping their clients to achieve higher traffic via methods such as: on page optimization, link building, content creation, widget services, and internet marketing consulting. For years Jim blogged about link building, and has won several link building awards including "Best Link Building Blog" in 2006 and 2007 by Search Engine Journal.

Prior to We Build Pages, Jim attended Rider College in New Jersey studying marketing and politics. After college Jim traveled the USA spending several years working in a number of national parks. Upon the completion of his travels Jim "settled down" and the creation of We Build Pages was started. Jim is a true entrepreneur and leads his company forward by being active in sales, production, and design of all projects. Jim enjoys traveling (having been in every state except Hawaii), and has been a regular attendee/speaker at several SEM industry conferences for years. He most enjoys speaking on his specialty of link building techniques, and has given several interviews on his link building techniques.

We Build Pages is located in Upstate New York, just north of Albany, and services clients world-wide.

Ivan has been a force for change in media and marketing for decades. He began his 30 years in broadcast media as an account executive with a CBS television affiliate in Las Vegas, but soon became co-owner and operator of a radio station there. In 1976, he took a position heading Belo Broadcasting's radio division, where he was recognized as a successful major-market General Manager.

He later co-founded and was president of Satellite Music Network, the first radio network to distribute live, 24-hour programming via satellite - an innovation that earned him Billboard Magazine's "Trendsetter of the Year" award.

In the interim, he built a series of radio networks, starting with Olympia Broadcasting, which became one of the first publicly-held radio groups. When Ivan got there, it was a single station; when he left, it held a 15-station portfolio with presences in eight key markets. He subsequently co-founded and served as president of New Northwest Broadcasters, which grew under Ivan's leadership to hold more than 40 stations.

His reputation for leadership has earned him the respect of an entire industry. He is a frequent speaker at many advertising and media events, including conferences held by the National Association of Broadcasters and Radio Advertising Bureau.

Dr. Jay Budzik is CTO of Perfect Market. He brings more than a decade of unstructured information processing, product development, and intellectual property management experience to Perfect Market. He most recently was founder and chief technology officer at Media River Inc., which Perfect Market acquired in 2008. At Media River, Jay led the company's research and development efforts, filing 13 patent applications to protect his inventions, and spearheaded the company's transition from enterprise software to online marketing services. Before Media River, Jay was a computer scientist at Northwestern University's Intelligent Information Laboratory, where he co-invented fundamental intellectual property in contextual search.

He is widely published on topics ranging from groupware to intelligent agents. Articles on his work have appeared in the Los Angeles Times, USA Today, the Chicago Sun-Times, WGN-TV, and L'Ordinateur Individuel.

Sergio Carrera has been the Managing Director for Televisa Publishing and Digital for the USA and PR since May 2009. Before this position, Sergio was the CFO of Editorial Televisa and Televisa's Distribution companies from 2001 to 2009. Prior to that, from 1995 to 1998, Sergio worked as an Investment Banker for Merrill Lynch servicing the Latin American Region.

Sergio holds a BA in Economics from SDSU in California and an MBA from IESE Business School in Barcelona Spain.

Mel's role as Community Manager at Microsoft Advertising is to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelising through social media and by speaking about internet marketing at conferences, trade shows & other events.

Mel began his digital advertising career as an editor at the search engine LookSmart in 2000, spending time at 24/7 Search as an Search Account Director before moving to Microsoft in 2005.

He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn't take much persuasion for Mel to join Microsoft Advertising Community Team when it became apparent that Social Media Marketing was going to be huge!

Mel has spoken about adCenter, Search, Social Media & Digital Marketing at conferences and events in the UK, Las Vegas, New York, Toronto, Reykjavik, Dublin, Barcelona & Tenerife.

Do follow him on Twitter and Facebook!

David provides the overall technology direction of the company and consults with our customers to align their internet strategy with their corporate objectives. David founded WebPartz Inc. which was acquired by Awareness in March of 2003. Prior to forming WebPartz, he spent 11 years at Microsoft where he had held various positions including Manager of Internet Strategy, Marketing Manager Knowledge Management, Content Management, and eCommerce products. In each of these roles he worked closely with large corporations rolling out the Microsoft platform and developing a business strategy. His last role was as Internet Strategy Manager where he oversaw sections of microsoft.com and Microsoft Canada's Intranet.

In 2008, Leslie Chacon founded User First, a user experience research firm that offers usability consulting and full-service research studies. Under her direction, User First has become the leading provider of eye tracking research in the Southern California area. Her team has helped Fortune 500 clients improve not only user performance and efficiency but they have also helped clients uncover key drivers of the emotional responses that create brand loyalty and, ultimately, significant ROI. The team achieves these measurable results through a dedication to collecting empirical data, integrating different data sources, using best practices in research, and close collaboration with clients around research goals and outcomes.

Leslie frequently speaks at industry events as an expert in eye tracking, often focusing on the power of combining eye tracking with other research methods. Leslie holds a bachelor's degree in market research.

Anto Chittilappilly is the Co-Founder, President and Chief Technology Officer at Visual IQ. He is responsible for the company's overall engineering and technology innovation strategy and is the primary visionary and architect behind the company's IQ Intelligence Suite.

Anto is a recognized expert in the fields of marketing mix modeling, marketing attribution and cross channel marketing analytics. Prior to co-founding Visual IQ, he served in various technical and business roles at Sun Microsystems. Prior to Sun, Anto spent time at Oracle where he designed analytical and business Intelligence tools for their 9i, 10g and 11g platforms. Before Oracle, Anto was with IRI where he was instrumental in building the world's first multi-dimensional database tools.

Anto has spoken at industry events such as ad:tech and the DMA Annual Conference, and written articles for iMedia Connection, Target Marketing and BtoB Magazine among others. He is member of the American Statistical Association and American Marketing Association.

Eddie Choi, Managing Director of the Hong Kong-based digital agency FrontiersDigital (F-D). F-D is a wholly owned subsidiary of Milton Exhibits Group. Milton Exhibits Group is a leading event enabler in the Asia Pacific region with offices in Hong Kong, Beijing, Shanghai, Guangzhou, Macau, Taiwan, and Singapore. Eddie is a widely recognized digital marketer in the Greatest China region for his strategy works that adopted by many multinational corporations. Eddie had been invited to speak for different marketing conferences in Asia including SES China, Ad Tech China, and also numerous of private conferences held by the government and commercial organizations. Eddie's specialty is search and social marketing particularly with a deep understanding of the market in China. He is a member of SES global advisor and a contributed columnist of Clickz Asia.

Bruce Clay has been a recognized leader in the search marketing arena since 1996, when he launched one of the first consulting firms devoted to search engine optimization (SEO). His pioneering efforts continue to lead the search industry by providing award-winning SEO training and certification courses, the SEO Code of Ethics and the full-featured SEOToolSet®. Bruce hosts SEM Synergy (www.semsynergy.com), a weekly half-hour show on WebmasterRadio.fm covering all aspects of Internet marketing. He is the co-author of Search Engine Optimization All-in-One For Dummies, a comprehensive desk reference, and is a principal editor and speaker for SEMJ.org, a scholarly research journal for search engine marketing. Widely recognized as a search marketing expert, he has been quoted in such publications as The Wall Street Journal, USA Today, PC Week, Wired Magazine and Smart Money, and is a frequent speaker at national industry conferences.

Alex Cohen is an accomplished online marketer, blogger and presenter. He has been a featured speaker at Search Marketing Expo, Princeton University's Global Entrepreneurship Week, Villanova University, and Wakeforest University. Currently, Alex is the Senior Marketing Manager at ClickEquations, a paid search platform for large advertisers and agencies.

In addition to speaking, Alex writes Digital Alex, a blog about marketing optimization, and contributes to Search Marketing Gurus, the Web Analytics Association, Web Analytics World and other search marketing websites.

James runs a product marketing unit for Microsoft's network advertising business. Previously, he was responsible for the public relations, marketing, and evangelism of Microsoft adCenter. Prior to Microsoft, James worked for a boutique search engine marketing firm, Inceptor, where he was responsible for search strategies for both pre-sales and post-sale customers.

In addition to working in online advertising for over 10 years, James authored "Search Marketing Strategies: A Marketers' Guide to Objective Driven Success from Search," has written numerous articles, and has been part of the online marketing industry speaking circuit — including SES, ad:Tech, DMA, SMX, and MediaPost conferences — for more than seven years.

Charlie is an experienced and respected leader in all things Internet, from online advertising to analytics. He has a proven track record of implementing visionary online strategies that have seen massive business growth for the various brands he has worked with now and in the past.

Charlie also saw similar success for the dozens of clients he managed at Integrated Media Solutions, at the time one of the largest independent direct response agencies in the country (since acquired). As Executive Vice President of Online Marketing, Charlie helmed over $100 million spends, integrating paid search, SEO, email marketing, display acquisition and re-targeting, and social media among the other marketing tools he's proficient in.

Now at Lucky Brand, one of the top denim retailers, Charlie's aggressive online overhaul has seen sales numbers, as well as traffic, reach totals the website has never seen. And, his focus on SEO and design optimization have already moved the brand from number nine in keyword search results to number two.

Chris Cotton is the Director of Digital Promotions for Nationwide Insurance based in Columbus, Ohio.

He has held this position for five years now and now has responsibility for all digital promotion efforts including search marketing, email, and display ads. Chris brings nearly two decades of Internet Marketing and commerce experience to Nationwide having been part of the Internet teams at Huntington Banks and CompuServe prior to joining Nationwide in 1997. Chris's strengths are in leading data driven marketing campaigns combining different online and online tactics and optimizing those for different geographic differences.

Chris resides in a suburb of Columbus, Ohio with his wife and three children. A devout hockey dad, free time and weekends are often spent in rinks or on the road to hockey rinks.

Thom Craver is a Web and Database specialist for the Saunders College of Business at Rochester Institute of Technology where he runs all Web and social presences. He has been coding HTML since 1993 and has been involved in search marketing since 1999.

Thom is a serial entrepreneur who piloted one of Rochester's first Web marketing firms for eight years until successfully merging with an interactive agency. He consults to businesses on search marketing, carrying lessons learned into his guest lectures at RIT. Thom is a regular contributor to Search Engine Watch, writes a monthly column for ComputerLink Magazine and has authored training manuals published by SVI Training Products and Technical Learning Resources.

Lisa Cucinotta is an Advertising Supervisor for Resolution Media managing Paid Search for a major CPG and Entertainment client with a primary focus on branding and engagement.  Prior to her time at Resolution, Lisa was an Associate Director at PM Digital, working on Direct Response Digital marketing for clients across multiple verticals including Finance, Publishing, Fund Raising and Retail both in the B2C and B2B sector.   Lisa has over six years of Digital Marketing experience including Affiliate Marketing, Co-Registration, Prospecting Email, Comparison Shopping Engines, Facebook Advertising as well as her primary focus, Paid Search.

Paul Cushman is the Senior Director of Mobile Sales Strategy and is responsible for the monetization strategy for Yahoo!'s mobile advertising solutions. Paul brings over 20 years of mobile and advertising experience to his role.

Prior to joining Yahoo! three years ago, Paul held senior positions at three mobile start ups in the US covering text messaging (m-Qube, bought by Mobile Messenger from Verisign), visual search (Neven Vision, acquired by Google) and widgets (Mobio). Before coming to the US, Paul worked for McCann-Erickson Worldwide for more than 10 years in Hong Kong, Saigon and Jakarta and he began his career in London, working in sales promotion.

Paul has a BA in Strategic Marketing from the University of Hertfordshire, England. He lives in Woodside, California with his wife Liz and their three children.

Kunal Das is a Search Evangelist at Microsoft (Bing).

He is responsible for evangelizing Microsoft's vision and strategy for search and inspiring top marketers, key agencies, and the wider search marketing industry.

He serves as a thought leader and strategic partner to Microsoft's most valued customers through the evangelism of Bing & adCenter. He is a search expert, shares product roadmaps, introduces new initiatives, showcases innovations, and helps key partners to connect the dots across Microsoft's search business. He enjoys listening to the needs of customers and the market, and ensuring the feedback influences the direction of search at Microsoft.

Based in New York, Kunal leads the search evangelist efforts for the Dallas and Atlanta markets. He focuses on increasing engagement, adoption and perception of Bing and adCenter.

Previously at Microsoft, Kunal was a Search Account Manager responsible for growing revenue for a portfolio of clients through deepening client relationships, partnering with account teams, and executing in-depth optimizations using deep analytics. Kunal specialized in the retail, travel, and consumer electronics sectors.

Kunal also worked as a Search Media Strategist responsible for helping to grow and scale Microsoft's search sales & client service practices - with a focus on strategic SEM agencies.

Kunal has spoken at several industry events including ad:tech New York.

Prior to Microsoft, Kunal spent two years on entrepreneurial ventures; including co-founding and growing a college bookstore in Austin, TX.

He holds a Bachelor of Business Administration degree in Finance from the University of Texas with a concentration in Marketing, Spanish, and Entrepreneurial Finance.

Michael DeHaven serves as the SEO Product Manager at Bazaarvoice, the market and technology leader in hosted social commerce applications that drive sales.

With over 14 years of experience in the online marketing industry, Michael has developed and implemented holistic SEO strategies for leading websites such as CareerBuilder.com, Travelocity.com and Hotels.com. His expertise lies in the developing synergies between SEO and the various other components of solid strategic online marketing plans.

Fionn Downhill is VP of Strategy for SyCara Inc. Fionn founded SyCara as CEO of Elixir Interactive. It was originally their internal SEO system built specifically to meet their needs as an agency trying to grow and scale and provide consistent results, quality control, and reporting to their clients. SyCara is an enterprise level SEO, monitoring, reporting, auditing and tracking system providing workflow management unique to SyCara. Fionn now provides the strategic direction for the company. SyCara is designed to serve a much wider audience from Agency to Enterprise SEO and medium sized business who need to streamline their SEO efforts and reduce their costs.

Fionn is very involved in the advancement of search engine marketing and is a strong advocate for best business practices in the industry. She is past board member of the Search Engine Marketing Professional Organization (SEMPO). She is a founding member and past chair of the SEMPO Institute which was launched to provide first class training for the search engine marketing industry worldwide.

Rhea Drysdale is an Internet marketing consultant who specializes in SEO, online reputation management, link development and social media marketing. Co-founder and CEO of Outspoken Media, an Internet marketing company, Rhea has worked discretely to help her clients achieve a cleaner online presence and competitive search rankings. She speaks nationwide frequently and has been featured in CNN.com, the Wall Street Journal and the SEO Bible. Rhea has also contributed to Search Engine Journal, Sugarrae.com and the Bruce Clay Blog.

Bryan Eisenberg is the co-author of the Wall Street Journal, Amazon and New York Times bestselling books "Call to Action", "Waiting For Your Cat to Bark?" and "Always Be Testing". Bryan has been the keynote speaker for Search Engine Strategies, Shop.org, Direct Marketing Association, MarketingSherpa, E-consultancy, Webcom, SEM Konferansen Norway, and the Canadian Marketing Association. He is also the co-founder and Chairman Emeritus of the Web Analytics Association. Bryan serves as an advisory board member of Search Engine Strategies, the eMetrics Marketing Optimization Summit and several venture capital backed startup companies.

Bryan Eisenberg is the recognized authority and pioneer in improving online conversion rates, Persuasion Architecture, and persona marketing. Bryan was recently recognized by eConsultancy members as one of the top 10 User Experience Gurus.

Jeffrey Eisenberg, with his partner Bryan Eisenberg, co-wrote Call To Action & Waiting For Your Cat to Bark? both Wall Street Journal and New York Times bestsellers and Persuasive Online Copywriting. They rarely take on clients now but since 1998 the Eisenbergs have helped B2B & B2C companies like HP, Intel, Overstock, NBC Universal, ICE.com & hundreds of others to craft accountable digital marketing strategies emphasizing the optimization of customer experiences in order to convert more, leads, subscriptions, and sales. Jeffrey is also a thought provoking marketing speaker, an amateur historian, a passable cook and speaks Spanish with native fluency.

Noran is an Internet Marketing Manager atAcquisio and an Associate Instructor of the Master Certification Conversion Optimization course at MarketMotive. She specializes in analyzing the PPC customer Journey, creating buyer momentum and optimizing their experience from click to conversion. Her passion for understanding today's customer is a key driver to her analysis of industry trends and keeping up with the latest in PPC, voice of customer, analytics and conversion optimization.

Noran blogs about PPC and conversion for the Acquisio blog and other industry publications such as Visibilty Magazine, SES Magazine and ClickZ. She is also a frequent speaker at the Search Engine Strategies conferences, the Internet Marketing Conference and the Online Marketing Summit.

When Noran is not online, she is either traveling, or diving with sharks in the Red Sea. You can follow her on Twitter @noranshinnawy.

Eric is the president of Stone Temple Consulting, a six-person SEO firm with offices in Massachusetts and California. Eric is also VP of marketing for Moving Traffic, Inc., a web publishing company that publishes its own websites, which can have tens of thousands of pages. Eric handles all the SEO for Moving Traffic.

Liana "Li" Evans is the author of the social media marketing book, "Social Media Marketing: Engaging Strategies for Facebook, Twitter & Other Social Media" and she is the Co-Founder and CEO of LiBeck Integrated Marketing. Li is an established online marketing industry veteran with over 15 years experience specializing in Search Marketing and Social Media Marketing. Her deep technical background combined with a public relations background enables her to partner with clients for establishing successful online marketing campaigns that combine cross channel tactics cohesively.

Li was the Search Engine Optimization (SEO) and Social Media Marketing architect for such companies as QVC, Comcast (Fancast) and several other different sized companies. Her wealth of knowledge in dealing with large e-commerce and content sites allows her a wider perspective into what it takes to launch successful marketing campaigns in the online space.

Veronica Fielding is the CEO of Digital Brand Expressions, a nationally recognized leader in findability marketing solutions (SEO, paid search management and social media marketing) for middle market and F500 clients that value the business benefits of being found on the Web faster and better positioned for engagement than their competitors. The company consistently helps its clients quantifiably and significantly increase sales through brand-aligned, integrated SEO, paid search and social media marketing program.

Duane Forrester is a Sr. Product Manager with Bing’s Webmaster Program. Previously, he was an inhouse SEM running the SEO program for MSN in the US & Americas. He's also the founding co-chair of SEMPO's In-House SEM Committee, was formerly on the Board of Directors for SEMPO and is the author of two books: How To Make Money With Your Blog & Turn Clicks Into Customers.

Duane was a moderator at www.searchengineforums.com and maintains his own blog at www.theonlinemarketingguy.com. When writing for Search Engine Land, Duane's main focus was on in-house search marketing, both what it took to manage it, and who folks were in the industry.

Dan manages advertiser education and outreach efforts for new search ad formats on Google.com. Dan also leads the marketing efforts for ads quality, including quality score and auction pricing. Prior to Google, Dan was a strategy consultant in London, focusing on brand management for fortune 500 companies.

Dan has a bachelor's degree in economics from Harvard College.

Todd Friesen is an SEO strategist and consultant. He is currently the Director of SEO at Performics. Prior to his role at Performics he was the VP of Search at Position Technologies. He holds a Bachelor of Commerce degree from the University of Calgary and is considered to be an SEO pioneer.

He entered the SEO world in 1998 and has since worked with top-name clients like Sharper Image, Nike, Neiman Marcus, and Accor Hotels North America on natural search optimization. Prior to joining Visible Technologies, Todd was the Director of SEO for Range Online Media where he managed SEO campaigns for large B2C online retailers such as Macys.com and CompUSA. He is an expert in search engine marketing, a former administrator at Webmasterworld.com, and a former moderator for Search Engine Watch Forums. He is co-host of the popular SEO Rockstars show on WebmasterRadio.FM, as well as a regular speaker at SMX and other conferences. He also participates on WebmasterWorld's conference advisory board.

Ryan Fritzky, Director of Product Management, leads the Marchex Online Presence and Reputation Management product team and helps chart strategy for Marchex’s Local Business Marketing Products group. At Marchex, he has led several online marketing product initiatives and has conducted extensive research with local companies. Mr. Fritzky has been cited in Entrepreneur Magazine, Xconomy, Clickz, and several other publications covering online presence and reputation management for local businesses. Mr. Fritzky holds a bachelor’s degree in business administration in finance from the University of Washington’s Foster School of Business.

Jeff Ferguson is the CEO of Fang Digital Marketing, a strategic consulting agency that specializes in internet marketing, including search engine marketing, display, social, and affiliate programs. With over 15 years of online marketing experience, Jeff has led the online marketing efforts for companies such as Hilton Hotels, Kimberly-Clark, InterActiveCorp, Experian, Napster, and Local.com. Jeff has also served as a consultant for renowned clients such as American Airlines, Farmers Insurance, Hilton Hotels, KinderCare, eHarmony, and Toyota.

No stranger to the industry speaking circuits throughout the US, Europe, and Asia, Jeff is a regular presenter at Digital Hollywood, Online Marketing Summit (OMS), Search Marketing Expo (SMX), Consumer Electronics Show (CES), Ad:tech, and Search Engine Strategies (SES), where he also served as a member of the advisory board. Additionally, Jeff has volunteered his time for the Search Engine Marketing Professional Organization (SEMPO) on both the national and regional levels, where he serves as a board member of the Los Angeles chapter.

Hilda Garcia is the VP of Multiplatform Content and Information for ImpreMedia, the leading Hispanic news and information company in the US.

Previously, Garcia was the Deputy General of El Universal, the top news site in Mexico. She also worked as the Managing Editor of the digital division for Grupo Editorial Expansión, a Time Warner company where she launched www.cnnexpansion.com, www.quien.com and www.chilango.com by leading a collaborative effort between print and digital platforms.

Prior to joining Time Warner in Mexico, Garcia spent seven years working outside of Mexico. She was the Deputy Director of Multimedia at the Puerto Rican newspaper El Nuevo Dia. There she coordinated the multimedia integration of several products to form www.endi.com. Garcia also worked for America Online (AOL) as the Regional Content Director for Latin America. Later she led AOL's efforts in Puerto Rico, which was the only international joint venture to breakeven.

Rob Garner is vice president of strategy for iCrossing, working with Fortune 500 brands to develop connected digital marketing strategies that drive visibility, engagement and results. By finding synergies between natural and paid search, designing websites for visibility from the ground up, and incorporating search and social media strategies, he has helped some clients achieve as much as $1 billion in revenue from search alone.

Garner is a regularly-quoted expert on the topic of search engine marketing in major business and industry publications, including Wall Street Journal, Dow Jones, Reuters, Adweek, Direct Marketing News, Smart Business Magazine, Search Engine Watch, Clickz, MediaPost, CNNMoney and The Dallas Morning News. Additionally, he writes a bi-monthly column for MediaPost Publications’ Search Insider that provides insight into search campaign management experience and best practices. Garner is a co-founder of the Dallas / Fort Worth Search Engine Marketing Association, and served as its president from 2006-August 2008, and also serves on the 2010-2012 SEMPO board of directors.

Brad Geddes is the author of Advanced Google AdWords, the most advanced book ever written about AdWords. Brad is one of the first Google Advertising Professionals and Microsoft adExcellence members. He was the first advanced AdWords Seminar Leader and works directly with Google to conduct AdWords seminars. He has written extensively about internet marketing for more than a decade.

He is the founder of bgTheory.com, a company dedicated to consulting, educating, and training businesses on Internet marketing theory and best practices. He is also the creator of CertifiedKnowledge.org, an online training and PPC toolset.

Brad has worked with compananies who manage tens of thousands of small PPC accounts and other companies who spend millions on marketing each year. His experience ranges from owning his own agency, to working for a botuqie agency, to managing programs that were official resellers of Google and Yahoo.

One of his trademarks has been demystifying the complicated aspects of SEO, PPC, and Internet advertising. Not one to hold secrets, Brad prefers to educate his people on the various aspects of crafting successful marketing campaigns to ensure the success for all parties involved.

Jeff has been with Google for over 8 years, working on AdWords operations and then with the Analytics team after Google acquired Urchin. He focuses on product marketing for Google Analytics and AdWords Conversion Tracking and is a regular contributor to the official Google Analytics blog: analytics.blogspot.com. He graduated with a BA in Literature from Stanford University.

Harry is the founder and CEO of Overdrive Interactive, an award winning digital marketing firm in Boston, Massachusetts. Overdrive's clients include ROI driven companies such as Harley-Davidson, Vistaprint, Dow Jones, John Hancock, AAA, EMC and Topps. As CEO, his primary mission is to create innovative online marketing programs based on real-world success and to ensure that the technology and best practices that drive those successes are continually incorporated into the methods of the agency. He is also on the forefront of developing Overdrive's social media measurement technologies that enable marketers to measure actual leads, revenue and ROI from their social media programs.

In addition, Harry is a frequent lecturer on social media and search marketing for The American Marketing Association, The New England Direct Marketing Association, Search Engine Strategies, University of Massachusetts, Boston University and Harvard University. He is also an expert columnist for ClickZ.

Goodman is founder and President of Toronto-based Page Zero Media, a full-service marketing agency founded in 2000. Page Zero focuses on paid search campaigns as well as a variety of custom digital marketing programs. Clients include Direct Energy, Canon, MIT, BLR, and a host of others. He is also co-founder of Traffick.com, an award-winning industry commentary site; author of Winning Results with Google AdWords (McGraw-Hill, 2nd ed., 2008); and frequently quoted in the business press. In recent years he has acted as program chair for the SES Toronto conference and all told, has spoken or moderated at countless SES events since 2002. His spare time eccentricities include rollerblading without kneepads and naming his Japanese maples. Also in his spare time, he co-founded HomeStars, a consumer review site with aspirations to become "the TripAdvisor for home improvement." He lives in Toronto with his wife Carolyn.

Mr. Goodman leads the business development team for comScore's Search division, where he plays an integral role in driving the development, sales and marketing of comScore's search products. He is a 10-year veteran of the technology and market research industry, with experience in marketing research, search, online media, and events.

Prior to joining comScore, Eli worked at Hitwise, where he honed his knowledge of the web analytics industry, specifically focusing on search projects related to retail, travel, financial services and publishing.

Eli began his career at Gartner, Inc. as a member of the business development team for the Research & Consulting division. In this capacity, he worked with technology vendors utilizing Gartner research for market sizing, product development direction and public relations.

Eli earned a BA in Organizational and Behavior Management from Brown University in Providence, RI and currently resides in New York City.

Danny Goodwin is associate editor for Search Engine Watch, where he also covers the latest search marketing and industry news on the Search Engine Watch blog. He joined Incisive Media in October 2007, in charge of copy editing columns that appeared on both Search Engine Watch and ClickZ. Prior to a life in the search industry, he worked in the journalism field, working in numerous newsroom positions, before later working as a freelance copy editor.

In 1998, the company I was working for said, "You're in management, you understand sales, and you seem to know a little something about computers, so we're going to put you in charge of our new website starting Monday." I took some classes and learned some programming, and a few weeks later, I actually had an idea of what I was doing. We were paying $10,000 a month for someone to host our shopping cart for us; we had less than 1,000 visitors a month and were making less $10,000 in gross revenue. That was a problem. I rewrote the shopping cart, set it up with an in-house linux box, and we were in business. A few years later, after several design revisions, and even more programming revisions, we were averaging between 30,000 and 50,000 unique visitors a day, with yearly revenues in excess of $25 million. Currently, I work on my own affiliate marketing projects and client work.

Jeff started his Internet career working for a small interactive agency, where he led media buying and trafficking and managed all vendor relationships. Afterward, he founded a CPA network, eBound Strategies whose technology was designed by Jeff and later acquired by Nami Media in 2003. Jeff worked for Nami Media as the VP of operations, and subsequently left to found AdECN, the first exchange for online advertising.

Jeff is considered one of the few pioneers of the Ad Exchange. As COO and Founder of AdECN, he led all strategy, product, and business development. Jeff is a thought-leader in real-time bidding technology. At Microsoft, Jeff oversaw AdECN exchange business, ran all reseller and channel partner business as well as advised the all-up strategy for the Online Services Division. In October 2009, Jeff left Microsoft and AdECN to found The Trade Desk.

Rick leads MediaMath's partnership efforts with media trading desks and direct advertisers. With nearly 20 years experience in brand management, direct marketing and quantitative marketing consulting, Rick has helped dozens of the world's leading packaged goods, financial services, telecommunications, retail and travel brands use data and innovative optimization techniques to achieve higher marketing ROI.

Greenberg is MediaMath's SVP of Enterprise Solutions, overseeing the company's relationships with licensees of the company's TerminalOne media trading platform in the Americas and Asia-Pacific.

Prior to MediaMath, Rick was a Partner at Rosetta, the largest independent interactive agency in the U.S. Rick also spent five years in brand management at Procter & Gamble and Unilever, and over six years in senior marketing services roles within such companies as Cordiant Communications Group and Madison Direct Marketing.

Rick holds a B.A. in History from the University of Pennsylvania.

Mike Grehan is VP, Global Content Director with Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Mike came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board. In March 2010, he was elected to SEMPO's board of directors.

At Promediacorp, Clayburn spearheads social media strategy and manages campaigns for a diverse client base, ensuring a smooth integration with our SEO efforts. He is also a qualified individual in the Google Advertising Professionals Program.

Clayburn joined Promediacorp from New Mexico, where he worked for the City of Hobbs in their GIS department. He then left to attend NYU to study Psychology and Computer Science. While at NYU, Clayburn did website development work for the Wasserman Center for Career Development. He has also been doing freelance work in internet marketing for the past five years, primarily focusing on social networking management. Clayburn won a Students in Free Enterprise (S.I.F.E.) award in high school after creating a web design business with a fellow classmate.

Onil Gunawardana, Director Business Management, Display Advertising, at AT&T; Interactive, is responsible for the overall online and mobile display advertising business. He has led the creation of a display advertising platform that allows SMB and national advertisers to reach local audiences. AT&T; Interactive’s cutting-edge Local Online Display Advertising (LODA) product leverages the latest advances in display targeting to engage with local audiences during the 95% of time online spent on non-search activities.

Prior to AT&T; Interactive, Onil was VP/GM Advertising at Blinkx, a video search engine that went public in 2007. Previously he was COO / VP Products at SEM platform SearchForce, a product manager at Siebel Systems and a strategy consultant at the Monitor Group.

Onil has a MBA from Harvard, a Masters in Engineering from Stanford, and a BSc from Yale.

Dax Hamman is a digital veteran, residing at Chango as Chief Revenue Office since January 2011. Prior, Dax worked with iCrossing for four years to found and lead the global display media group, a role which led to the development of Performance Display, a data driven method for building ROI orientated campaigns. The highly successful methodology utilized the interplay between search and display to its fullest.

With twelve years in the digital space, Hamman has considerable experience in all things digital including campaign strategy, media planning, usability, affiliate marketing and email marketing. He uses these experiences to find new and innovative opportunities within digital media for iCrossing's Fortune 500 clients. Dax is based in Chicago.

Prior to joining iCrossing, Hamman led the European division of Bluestreak (ad server and ESP) where he was responsible for overseeing all local operations, including managing business development and client services.

Jeffrey Harmon is the primary architect of the social network marketing strategy that made Orabrush a global online sensation. Jeffrey's entrepreneurial roots began early and run deep. As an enterprising fifth grader backed by a supportive family, Jeffrey funded his own private school education by selling Idaho potatoes door-to-door to unsuspecting Utahns. In the process, he seized control of his education and career, which he would never relinquish.

As CMO for Orabrush, Jeffrey brings his considerable powers of persuasion to bear for the company and its stakeholders. His primary expertise includes web-focused architecture, copy writing and wireframing, corporate and direct sales and search engine optimization. While serving as CEO for Orabrush in late 2009 through August 2010, Jeffrey envisioned the Orabrush YouTube campaigns that brought Orabrush more than 30 million views in less than a year. He recruited an all-star management team for Orabrush, including the company's CEO, COO and CFO.

Kristjan Mar Hauksson is the Founder and Director of Search & Online Communications at Nordic eMarketing. The company specialises in multilingual online communications, organic search engine optimisation and marketing through several verticals such as tourism, finance, government and pharmaceuticals. Nordic eMarketing assists companies to gain international visibility online and to use the Internet as a communication channel, as well as providing consultation in web content management systems and analytics solutions.

Kristjan is on the board of directors for SEMPO, the founder of the Iceland SEO/SEM forum and a published author on the topic of Internet marketing.

Kristjan studied electrical engineering at Reykjavik Technical College in Iceland and has a degree in Systems Analysis from the Computer and Engineering Schools of Iceland and an Internet marketing degree from the University of British Columbia.

Kristjan has been involved in developing Internet solutions since 1996, and involved in search engine optimisation and marketing since 1999.

Christopher Heine reports on social media, sports/entertainment marketing, retail, CPGs, and e-mail. He's covered digital marketing since graduating from the University of Nebraska-Lincoln in 1999.

Rafael's career spans 15 years of professional sales and marketing experience. He currently holds the position of Sales Manager and US Hispanic Specialist at AudienceScience where he consults with online marketing companies and direct clients on how to utilize audience-based and behavioral targeting technology to create cost effective and scalable digital campaigns.

Rafael's previous roles include Director of Sales at .Fox Networks (A News Corporation Company) where he managed the US Hispanic and Pan-Regional Latam sales efforts, as well as building strategic partnerships between network publishers and direct marketers. Rafael was also Regional sales Director at Batanga.com where he developed the Mid-West region.

William Hsu, Chief Product Officer at AT&T; Interactive, is responsible for overall product strategy and performance across consumer, advertiser, and publisher products. Since joining AT&T; Interactive, Mr. Hsu has been instrumental in leading the growth of the company's publisher network which reaches more than 54 million unique visitors each month, and has contributed to the overall product and ad strategy for its flagship mobile app, YPmobile, as well as the direction and launch of buzz.com and YP.COM, the new YELLOWPAGES.COM.

Prior to AT&T; Interactive, William founded BuildPoint - a leading B2B marketplace for commercial construction services - that was acquired in 2004. Will's product leadership also includes leading eBay's local initiatives and product marketing & strategy at Spot Runner.

William has degrees from Stanford University and The Wharton School at University of Pennsylvania.

Bill is the President of Back Azimuth Consulting, which focuses on helping companies understand the Voice of their Customer by aggregating various digital signals into actionable insights and messages.

Bill is considered the top thought leader on Global Search Engine Marketing and Social Media and is an internationally recognized Search Marketing speaker at conferences in over 30 countries. Press, industry analysts and corporate leaders frequently seek Bill's advice to effectively leverage Enterprise and Global Search Marketing and Social Media strategy.

Bill has previously been the CEO of two of the largest Global Search marketing firms, Global Strategies and Outrider both of which were acquired by WPP.

Bill is the co-author of the best selling book "Search Engine Marketing, Inc." Driving Traffic to Your Companies Web Site from IBM Press now in it's 2nd Edition. Bill is on the SES Advisory Board and also writes a popular blog on search and social media marketing at http://www.whunt.com as well as a column for Search Engine Watch on International Search Marketing

Since Motoko established AJPR in 1998, she has been providing the online marketing services targeting Japan and Asia to companies from around the world, helping them to enter the Far-East market using the Internet. Her search marketing consulting services with her extensive knowledge of Asia and Japanese market have been highly valued and made big impact on some of the world's popular multi-national brands' search marketing campaigns.

A number of her articles have been published on industry websites and printed media including Multilingual Computing and International Journal of Localization. She also writes about the Japanese online market on her blog and Multilingual-Search.com. She is a frequent speaker at search marketing conferences globally, and gives seminars and trainings about search marketing targeting Japan and Asia.

Prior to entering the online marketing industry in the mid 90's, she worked as a senior marketing manager at a traditional marketing and trading firm, marketing US products to Japanese government and heavy industries.

She believes in giving back to the community and volunteers her time for industry organizations. She is a member of Board of Directors of SEMPO (Search Engine Marketing Professional Organization), and a Chairman of SEMPO Asia-Pacific Committee. In March 2009, she received the first SEMPO President Award for her support and dedication to the search industry and SEMPO organization.

Mark Jackson joined the interactive marketing fray in early 2000. His journey began with Lycos/Wired Digital, where he managed several integrated marketing programs with a focus in the finance vertical. He then worked with AOL/Time Warner on cross-platform marketing programs. After the bubble burst, Mark established an interactive marketing agency and has since cultivated it into one of the most respected search engine optimization firms in the United States. Mark is a board member of the Dallas/Fort Worth Search Engine Marketing Association (DFWSEM) and a member of the Dallas/Fort Worth Interactive Marketing Association (DFWIMA). He received a B.A. in journalism/advertising from the University of Texas at Arlington in 1993 and spent several years in traditional marketing (radio, television, and print) prior to venturing into all things web.

Philip is a repeat entrepreneur with over 10 years of experience in the digital space. He is a Founder of Gramercy Labs, a New York based incubator focused on the digital space. Portfolio companies include: Popdust and Fameball. Philip is also Founder and President of Lot 18, a wine eCommerce platform. Prior to this, Philip was Founding CEO, and is currently Chairman, of Snooth Inc, a lifestyle media company with several properties including the world’s largest wine and spirits websites, and a food brand: Snooth.com, TheSpir.it and WhatsCook.in. Formerly, Philip was Executive Vice President at the Wine Messenger, a leading national online wine retailer. Philip's background also includes Technology Investment Banking at Merrill Lynch. Philip holds an MBA from Columbia Business School and a Masters degree in Computational Chemistry from Oxford University. In 2003 Philip played an instrumental role in the world's highest altitude rescue, on the North Face of Mount Everest.

Greg Jarboe is president and co-founder of SEO-PR, which provides search engine optimization, online public relations, online video marketing, and social media marketing services. Jarboe is author of YouTube and Video Marketing: An Hour a Day, a contributor to Guy Kawasaki’s Enchantment: The Art of Changing Hearts, Minds, and Actions, and is profiled in Michael Miller's Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus. Jarboe is on the faculty of the Rutgers Center of Management Development and Market Motive. He is a correspondent for Search Engine Watch as well as SESConferenceExpo's and SearchEngineWatch's channels on YouTube. He is a frequent speaker at the SES Conference & Expo event series. In addition, he has been interviewed on a variety of search and social marketing topics by Bruce Clay Blog, Online Marketing Blog, ReelSEO, State of Search, WebmasterRadio.fm, and WebProNews.

Brian Jones oversees all online lead generation initiatives at Paychex Inc including PPC, SEO, Affiliate Marketing, and Pay Per Lead. As SEM Manager at Paychex he is developing a scalable infrastructure that will allow continued growth and success while incorporating best practices in day-to-day operations. Brian has extensive experience in search marketing and online marketing with a wide range of B2B and B2C companies. Brian currently resides in New York. He holds a Bachelor of Arts in Business Administration with a Major in Marketing and Minor in Management from the University of Toledo.

Kristopher B. Jones is well-known throughout the search-engine and affiliate marketing community as a true pioneer and leading voice on trends and strategies for effective online marketing. An accomplished best-selling author (www.amazon.com/pepperjam), Kristopher is the former President of Pepperjam Network, a next generation affiliate network recently acquired by GSI Commerce (NASDAQ - GSIC). Under Kris' leadership, Pepperjam, the company he founded in 1999, was a three-time Inc. Magazine fastest growing company. Kristopher was recognized in 2005 as an Entrepreneur of the Year by Bank of America and as one of the "Top 20" Business Leaders in Northeastern, Pennsylvania under the age of 40. Kristopher previously worked as a senior staff member to Congressman Paul E. Kanjorski (PA-11) and is a frequent speaker at conferences including Search Engine Strategies (SES), eTail, ERA, and Affiliate Summit, among others.

Ron is President and CEO of Symetri Internet Marketing, an online branding and client acquisition provider specializing in Social Media Marketing, Search Engine Optimization and Paid Search Advertising. Ron has served as President and Key Internet Strategist since its inception in 1998. He has provided consulting services for companies like Sealy, Inc., Broyhill Furniture, Kimberly Clark Healthcare, Wachovia, Shaw Industries, and Kayser Roth.

Ron has been an avid proponent of the Search Engine Marketing industry by hosting and speaking at seminars and conferences. Ron's training courses and workshops are available to anyone interested in learning basic or advanced Search Marketing Best Practices. Ron's 18 years of experience working with traditional advertising agencies around the country make him one of the industry's leading authorities on converging offline and online initiatives into highly effective, performance based, multi-channel marketing campaigns.

Ron also serves as VP and Board member for SEMPO (Search Engine Marketing Professional Organization). Ron is also one of the authors for the SEMPO Institute Insiders Guide and Advanced courses.

Ron is a columnist for Search Engine Watch and writes the SEM.edu and SEM Basics columns.

Aaron Kahlow serves as chairman and founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute. Having delivered hundreds of keynote speeches and seminars nationwide, he is one of the more well-known faces in the online marketing and advertising space.

Aaron is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, Web site usability, SEO, Web analytics, and overall Web strategy. He was named one of the "Top 40 entrepreneurs under the age of 40" by "Metropolitan Magazine" in 2006 and served on the International Board of Directors for the Business Marketers Association, as well as in an advisory capacity for several other boards.

Aaron's passion is people: connecting with them, understanding them, and helping them. He encourages such connections on LinkedIn or, preferably, Facebook.

Sundeep Kapur has been assisting organizations with their converged channel marketing strategies since 1990. From direct marketing to digital to converged, he is a passionate teacher who works with businesses across multiple industries helping them to enable technology and services to brand, personalize and speak to consumers more effectively. Sundeep is also an avid user of social media having leveraged words, pictures, & video into a conversational blog with over 900 articles. His daily dose of best practices can be found at www.emailyogi.com.

Kate Kaye is a Senior Editor at ClickZ News. As a daily reporter and editor for the original news source, she covers beats including digital political campaigns and government regulation of the online ad industry. Kate is the author of Campaign '08: A Turning Point for Digital Media, the only book focused on the paid digital media efforts of the 2008 presidential campaigns. Kate created ClickZ's Politics & Advocacy section, and is the primary contributor to the one-of-a-kind section. She began reporting on the interactive ad industry in 1999 and has spoken at several events and in interviews for television, radio, print, and digital media outlets.

Nancy Keene serves as the Digital Associate Director for MediaVest's multicultural agency MV42. Ms. Keene leads all multicultural digital strategy and activation across MV42 clients including Continental, P&G, Walmart and Wendy's.

Employing a total market approach, Ms. Keene's digital expertise spans both multicultural and general market digital including the Broadband Upfront for the entire Walmart portfolio, in addition to all MV42 multicultural digital activity for the Hispanic, African-American and Asian-American segments.

Prior to MediaVest, Ms. Keene worked at Starcom's multicultural agency Tapestry on national and local TV strategy and activation for clients including Best Buy, U.S. Cellular, and Phillip Morris' Non Smoking Initiatives.

A Wisconsin native, Ms. Keene grew up in Chicago and graduated with a BS in Business Administration from the University of Illinois - College of Business.

John Kelly, VP Sales at Criteo has been instrumental in driving more than $2B incremental sales for Criteo clients in 2010. As one of the first Criteo executives in the US, John has been highly influential in launching successful retargeting campaigns for dozens of Criteo's Top 100 retailer clients. John has been in the eCommerce space for over ten years in a variety of capacities. He spent four years at Yahoo!, where he led business development at Yahoo! Shopping, launched Yahoo! Deals and was part of the Global Strategic Partnerships group. Prior to Yahoo! John led corporate development and telco relations at PaymentOne and managed Business Affairs at America Online. John has a B.A. from Brown University, a J.D. from Georgetown University and is a Fulbright Scholar.

Alexandra has worked in AdWords marketing since 2007. She specializes in AdWords optimization features including AdWords Campaign Experiments, the Keyword Tool, and the Opportunities tab. She also runs AdWords' social efforts including the AdWords Facebook page and Twitter account.

Prior to joining Google, Alexandra attended the University of Pennsylvania where she earned an MBA from the Wharton School and a Master's in International Studies from the Lauder Institute. She holds a Bachelor’s degree from Georgetown University.

Gary Kibel is a partner with the law firm of Davis & Gilbert LLP. He practices in the areas of New Media, Advertising/Marketing and Privacy law. Gary regularly counsels clients with respect to issues such as interactive advertising, search marketing, affiliate marketing, enterprise technology implementations, behavioral advertising, social networking, privacy and data security, gaming, mobile services, joint ventures, copyrights, trademarks, corporate matters and laws affecting the Internet. Davis & Gilbert is widely regarded as the premier law firm in the U.S. representing advertising, marketing and promotions agencies, from specialized shops to the largest advertising holding companies in the world, and also represents prominent technology and entertainment companies, marketers, and advertising trade associations. Prior to becoming an attorney, Gary was an Information Systems Analyst with Merrill Lynch.

Mark has over 25 years of experience developing technology business solutions with industry-wide knowledge in business management, sales /marketing and online marketing. With hundreds of software and web development projects under his belt, for companies such as Jeld-Wen, Intel, adidas golf, and PacifiCorp, Mark has an in-depth understanding of development, web marketing, and search engine optimization best practices.

Recently, Mark's focus is driven by combining CMS web technologies and search engine optimization, which has been the cornerstone for the creation and development of Pixelsilk.

In addition to leading the development team of Pixelsilk, Mark is also an advisory board member to SEMpdx and President of Smart Solutions, a partner and service company using the Pixelsilk platform.

Kimberly Krause Berg began working in web site design in 1995. Her SEO/Usability consulting business began when Cre8pc was launched in 1996. Her training has included software testing, search engine marketing and human factors. She founded Cre8asiteforums in 1998. Today she is the Search Marketing/UX Manager for LiBeck Integrated Marketing.

Kim's passion is online user behavior and how it relates to search, marketing, online applications, social sites and web design. She brings her expertise in the blending of search marketing and usability to information architecture, mobile design and the social web.

Kaushal is director of products in the Yahoo! Search Consumer Products Division. In this capacity he is responsible for search quality and the entire end-to-end user experience of multi-media search properties (image & video search) across all global markets; he also manages a distributed global team of product managers and user experience designers focused on delivering a world class multi-media search experience.

Prior to this role Kaushal was a Director of Search Relevance at Ask.com, where his team was responsible for the core web search quality, analytics and metrics. He was responsible for many successful product launches, viz., Blog Search, Related Search, and Direct Answers from Web Snippets. Previously Kaushal worked at Philips Research leading a team of scientists in building recommender systems and intelligent interfaces for Tivo-like PVRs; and at IBM he developed technology for WebSphere Studio and shaped product-positioning strategies for WebSphere Portal.

Steve is the founder and CEO of Encore Media Metrics, a leading provider of campaign measurement, attribution and reporting services for brands and agencies. Encore’s solution is delivered as an on-demand service, allowing clients to achieve deeper insights into campaign performance while lowering the cost and complexity of online measurement.

Prior to founding Encore, Steve founded, grew and sold Spur Interactive, a strategic marketing agency that specialized in digital marketing and advertising. In this role Steve planned and managed interactive campaigns for leading brands, including FedEx Office, Continental Airlines and ConocoPhillips, to name a few.

With a background in finance and private equity, Steve is a thought-leader and expert practitioner in measurement, reporting and attribution of online media. Since 2006, Steve’s team has been on the cutting edge of analyzing user engagement and quantifying the impact and roles of various online media in creating awareness, consideration, preference and loyalty for brands.

Kevin Lee has been an acknowledged search engine marketing expert since 1995. Kevin translates his years of SEM expertise into Didit's proprietary Maestro search campaign technology. Didit's unparalleled results, custom strategies, and client growth have earned Didit recognition in the 2007 Inc. 500 (No. 137), as well as a No. 3 position on Deloitte's "Fast 50" (NY region). Kevin's column for ClickZ, "Paid Search Strategies," is read by thousands. Industry leadership includes being a founding board member of SEMPO and its first elected chairman, membership on the DMA search engine marketing council, and the IAB search committee. The Wall Street Journal, Business Week, The New York Times, CNET, USA Today, San Jose Mercury News, and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus NYU, Columbia, Fordham, and Pace universities. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan.

Rebecca held executive marketing and communications positions at strategic e-services companies, including Siegel & Gale, and has worked in the same capacity for global entertainment and media companies, including Universal Television & Networks Group (formerly USA Networks International) and Bertelsmann's RTL Television. As a journalist, she's written on media for numerous publications, including The New York Times and The Wall Street Journal. Rebecca spent five years as Variety's Berlin-based German/Eastern European bureau chief. Rebecca also served as The ClickZ Network's editor-in-chief for over seven years; for a portion of that time, she oversaw SearchEngineWatch.com. Her book, The Truth About Search Engine Optimization, was just published by FT.com.

Since 1998 Paul has been active with large internet based initiatives and in 2004 he founded Lima Consulting Group, a digital agency focused on digital strategy development, conversion optimization, and analytics. He approaches digital marketing with the strategic thinking and the no-nonsense execution you would expect from a former military officer where he uses his experiences as a former commander of the Pentagon's cyber-warfare unit to bring an entertaining way to explain the digital marketing strategies his company is known for executing. Paul is best known for his framework: Think, Tool, Do, Measure SM which he designed to help clients develop a cohesive, integrated methodology to optimize their portfolio of strategies, tactics and campaigns. With offices in Sao Paulo, Brazil; Bogota, Colombia; Montevideo, Uruguay; and Philadelphia his team is well positioned to reach both Latinos in the US and abroad. Prior to founding Lima Consulting Group he developed web-based, financial solutions at SEI Investment's and led a team that web-enabled their transactional platform that processes up to $1.5 Trillion per day.

As Head of the U.S. Hispanic Audience since January of 2011, Mark López is responsible for developing and growing Google's U.S. Hispanic media business. He leads a team that works with marketers and agencies to develop innovative marketing programs targeting this growing demographic.

Prior to Google, López was Chief Operating Officer of Terra Networks USA, managing Product Strategy, Programming, Marketing, and Business Development for the U.S. business. He also collaborated with U.S. advertising clients looking to reach Terra's Latin American audience.

López began his career as a senior consultant with two consulting firms, Mercer Management Consulting and Andersen Consulting.

A native of Spain, López holds a Bachelor's degree from Rensselaer Polytechnic Institute and a Master's degree in Business Administration from MIT's Sloan School of Management. He is also Co-Chair of the IAB Multicultural Council and Board Advisor to the Center of Hispanic Marketing Communications at Florida State University.

Andrew joined Organic to oversee the paid and natural search practice for its stable of world-class clients. With over 12 years of experience in interactive marketing, Andrew is a specialist in developing successful search marketing departments on the agency and client side for some of the world's biggest brands including Verizon, 20th Century Fox, Nestle, Maybelline and PUMA.

Before joining Organic, Andrew served as Vice President of Search Marketing for Moxie Interactive in Atlanta, Georgia. During Andrew's tenure at Moxie, he led the search marketing efforts for Verizon Wireless including the launch of the Droid, Blackberry Storm and Tour lines of cell phones. Andrew also led award-winning work for 20th Century Fox films including Avatar and Nestle for their Hot Pockets brand.

Prior to joining Moxie, Andrew was the search marketing manager for Quicken Loans in Livonia, Michigan. At Quicken Loans he learned to understand the keys to search optimization utilizing multivariate testing to improve overall search marketing efficiency.

Heather is a nationally recognized Internet marketing speaker, trainer, and consultant in search engine marketing including SEO, Paid Search and Social Media Marketing Findability. Heather Lutze's speaking engagements are conducted in the same easy, understandable style of her bestselling book The Findability Formula: The Easy, Non-Technical Approach to Search Engine Marketing -- delivering equal parts good information and good entertainment to audiences nationwide.

Heather is a member of the National Speaker's Association (NSA), the Colorado chapter of the NSA, and the Meeting Industry Council (MIC). She is a Certified Google AdWords Professional and is a Lead Trainer for the prestigious PPC Summit. For more than two years, Yahoo! Search Marketing entrusted Heather to train their advertisers. She is also a Senior Editor for the Search Engine Marketing Journal (SEMJ) and is the author of The Findability Formula: the Easy, Non-Technical Guide to Search Engine Marketing, published by John Wiley and Sons, Inc. Heather has also been named monthly columnist for Web Site Magazine doing her Findability Makeoversfor web site business owners.

Paul Madden is a UK based SEO who spent the best part of a decade with the unfortunate name of SEOidiot. A long time blackhat, Paul now works in more legitimate niches but can always be relied on to have an opinion or insight into the shadier parts of the web. Operating both with clients around the world and through his own sites Paul now explores as many methods for automating and benefiting from social.

Carlos Manzano was appointed Executive Director of the Latin Media and Entertainment Commission in May 2007. In this capacity, he has developed strategies and plans based on economic development, big events, marketing, public relations, policy and public affairs to meet the mission of making New York the capital of Latin media and entertainment. He has identified 23 major Latin events with an economic impact greater than $80 million to the city; created in partnership with NYRemezcla the first Latin media guide; developed with LatinVision an international Latin conference that attracts over 300 participants, including CEOs, executives, and industry leaders; and developed the concept for the first ever Latin Media and Entertainment Week (LMEW) with an economic impact of $3 million.

His professional experiences include working as an Assistant Commissioner for the Beacons program at the Department of Youth and Community Development (DYCD) and as a Project Coordinator-Computer Specialist for the Department of Information Technology and Telecommunications (DoITT).

Decker Marquis is the Director of Interactive Marketing for Citizens Bank. Decker is responsible for Citizens' online advertising and acquisition programs and the bank's web site shopping experience. Upon joining Citizens in 2005, Decker pioneered the bank into online acquisition tactics such as paid and organic search engine marketing, and targeted online display advertising. She has since advanced the Citizens interactive practice, winning an enterprise-supported redirection of 15-20% of total media dollars from offline to online, a significant movement from the previous amount of less than 2%.

Decker has also moved Citizens Bank to expand their investment in the online shopping channel by building executive education and delivering against business case projections. In parallel with these movements, Decker has built the infrastructure that enables tracking online ROI and informs the optimization and expansion of online acquisition programs and web site development. Prior to joining Citizens Bank, Decker was the Director of Marketing, PR and Analyst relations for a market leading web analytics vendor.

Jack covers mobile marketing, display and video advertising, social and viral media, as well as industry developments in the U.K. and Europe. He also coordinates the Stats section of the ClickZ site, which publishes the latest research about the interactive marketing world.

Debra Mastaler is president of Alliance-Link, an interactive marketing agency based in northern Virginia, that provides custom link-building campaigns and link training. Debra offers a common-sense approach to link building by combining traditional sales and promotional strategies with effective online search engine marketing tactics.

Debra is a featured guest speaker at Search Engine Strategies, is a guest columnist for Search Engine Land, Search Engine Guide and Search Engine Journal, has written widely on link marketing, and is the link-building moderator on the SEOBook Community forum as well as the Small Business Ideas Forum. In addition to client projects and link training for Fortune 500 companies as well as a number of top international SEO firms, Debra has provided link training sessions for the Direct Marketing Association, High Ranking Seminars, and Search Engine Strategies.

Josh McCoy, a Lead Strategist for the SEO Company Vizion Interactive, possesses a strong dedication and passion into the understanding and execution of successful search marketing campaigns. Deeply ingraining himself into "all things search," Josh's years of expertise in search marketing help him to concentrate on how to effectively harness all areas of online marketing including SEO, social media and local search to create an encapsulating approach to search engine marketing ideation as the online landscape continues to evolve.

Before joining Vizion Interactive, Josh worked with 15miles in search engine optimization and local search solutions. He also writes a monthly SEO column at SearchEngineWatch.com as well as managing the Kansas City Search Engine Marketing Association.

As Vice President of Exchange Development, Ramsey leads a team that helps buyers and sellers define and implement their yield management solutions in the Right Media Exchange. He joined Right Media in 2004 to manage advertising sales.

With ten years of online media, banking and military experience, Ramsey brings a diverse background to Right Media. He's a veteran of the Persian Gulf War and the early days of the internet, and he thrives in chaotic, fast-paced environments. Before joining Right Media, Ramsey worked in media and technology sales at DoubleClick and Excite. He also spent six years at NationsBank and Citigroup in the Treasury and Derivatives Trading Groups, focused on Internet banking and credit/debt derivatives structuring. He was in the military from 1985-1993 with tours of duty in Germany and the Persian Gulf.

He received an undergraduate degree in Economics from the University of the South and a Master's in Management from Georgia Tech.

Michael McMeekin is a Regional Manager of Search Optimization & Strategy at Yahoo!. His team is a partner to the Yahoo! sales and account management teams, bringing new, actionable, insights to drive maximum performance from Yahoo!’s search marketplace. Michael has six years SEM experience including both agency and search engine client services. For more than a year, Michael has worked closely with Microsoft to develop best practices and insights for the now combined marketplace of Yahoo! Search and Bing.

Andy Milburn is Director of Digital Strategy for American Express Interactive, where he is responsible for developing the enterprise strategies around enhancing American Express's digital approach and capabilities to take advantage of emerging digital trends and technologies. Additionally, Andy has responsibility for managing American Express's enterprise center of excellence for paid and natural search where he focuses on enterprise reporting, ensuring cross business alignment and embedding industry leading best practice to improve the maturity of search across the enterprise. Bringing with him ten years of proven strategic business development and change leadership experience, Andy has worked across multiple geographies and industries to deliver innovative and cost-effective business solutions.

As CEO of Adnetik, Ed is responsible for planning and implementing the company's strategic direction, overseeing international operations, and delivering on the company's vision to become world class marketing investment managers. In 2010, Ed oversaw the expansion of Adnetik into six international markets and was awarded LatinTRENDS Magazine's Latino Trendsetter Award in the technology category.

Prior to becoming the CEO at Adnetik, Ed served as the Manager Director for Havas Digital, North America, which included managing staff at five locations: New York, Boston, San Francisco, Chicago and Toronto, while continuing to drive strategic new business and special initiatives. In this role, Ed managed digital media planning and buying- including search and analytics, Mobext-mobile marketing, and AIS- Digital and Direct Creative agency. In 2009, he was recognized for his superior leadership with the Media All Star award by MediaWeek.

Before joining Havas Digital, Ed worked at Yahoo! Inc. where he served as the Director of Special Projects for Yahoo!'s Media, Entertainment, Information, and Finance Groups.

Chuck Moran is chief marketing officer at Burst Media, where he directs all aspects of corporate marketing operations. His organization oversees brand strategy, internal and external communications, digital strategy, creative development and product management. Prior to his current role Chuck built and managed Burst market research and analytics area.

Before joining Burst, Chuck worked at Liberty Mutual Group, and AT&T.; He sits on a number of IAB committees and councils including the Network and Exchanges Committee, Code of Conduct Working Group, and the Research Council. He has served as a judge for the MIXX awards.

Chuck is a graduate of Connecticut College and the University of Rhode Island.

Michael Mothner is a serial entrepreneur and Internet pioneer, having founded his first software company at the age of fourteen. In 2001, out of his dorm room at Dartmouth College, Michael founded Wpromote, Inc. where he is currently the President and CEO. Michael is an active member of the online marketing community having been a regular speaker at industry events and quoted by the New York Times, Wall Street Journal, Entrepreneur Magazine and BusinessWeek. He was also featured by Inc Magazine as one of "30 CEO's under 30 To Watch" and was the recipient of the PriceWaterhouseCoopers Entrepreneurial Spirit Award.

With an innovative, proprietary search platform and over 75 employees at the Los Angeles headquarters, Wpromote provides powerful and effective online marketing solutions to over 2,000 clients worldwide. Wpromote offers holistic marketing solutions for top brands such as HP, Vans, SAP, Bayer Health Care, Allied Van Lines and Wine.com as well as affordable services for small businesses and local professionals. Wpromote is the world's #1 ranked search engine marketing firm by TopSEOs.com and a four-time Inc 500|5000 honoree, which ranks the fastest growing private companies in the country.

Seneca Mudd is Director of Industry Initiatives for the Interactive Advertising Bureau, the trade association for digital communications, where he oversees policy, industry standards, multicultural affairs, and revenue advocacy for the $25 billion sector. His prior roles include business development executive posts at Yahoo! and DoubleClick, after an investment banking career at J.P. Morgan Securities. Seneca is a MBA graduate from the Harvard Business School.

Ulli Muenker joined Bloomberg in December 2009 as part of the BusinessWeek acquisition. She oversees all SEO initiatives at BusinessWeek.com, Bloomberg.com and other Bloomberg company websites.

As the first In-House SEO evangelist at both BusinessWeek and Bloomberg, she is adept at motivating teams to incorporate SEO Best Practices into day-to-day operations. Ulli works across departments to implement successful SEO programs, which includes negotiating major technological changes as well as tactical measures that generate immediate results. As part of her approach, she regularly holds training courses for various teams including Management, IT, Editorial and Product.

Ulli began her SEO career in 2003 as the in-house search specialist for both the American and German websites at the art publisher artnet.com. She has extensive experience with international publishers. A native German, Ulli has traveled throughout Europe, lived in Malaysia and Singapore, and is currently settled in New York. She holds an M.A. in media/communications from Germany.

Juan José Núñez is the President and CEO of Vertical3 Media, a consulting company focused on Digital Media for the US Hispanic and Latin American markets. He was COO at starMedia.com, one of the major Internet Portals of the US Hispanic and Latin American markets, a branch of France Telecom, with offices in the U.S. (Miami, Los Angeles and New York), Mexico, Colombia, Argentina, Chile and Spain.

As an economist, Núñez possesses a broad experience in financial markets, having worked in companies such as Banco Santander, Ahorro Corporación Financiera, Credit Lyonnais and Banif Bank. Following his successful career in the financial market, Núñez changed his path and entered the Internet industry in the year 2000 as Content Manager at Eresmas.com, a leading Internet company in Spain. Núñez was a member of the IAB's (Interactive Advertising Bureau) Hispanic Committee in the U.S. and he is a frequent speaker at conferences in the United States and Latin America.

Tiffany has worked on search quality at Google since 2006. Prior to joining Google she worked as a software engineer at Computer Associates and a high school math/engineering teacher in Harlem, New York. She earned her bachelor's degree in Computer Science from the University of Virginia.

Joanna O'Connell joined Forrester Research in July 2010 as a Senior Analyst serving Interactive Marketing Professionals. She covers display marketing, audience targeting, optimization, and measurement, focusing specifically on marketer and vendor best practices in using display and search technologies and tactics, as well as how to measure and improve results over time. She has more than 10 years of experience in the interactive marketing industry, beginning her career at Avenue A in New York City as a digital media planner. Joanna was later a founding member of Razorfish's ATOM Systems agency trading desk. Most recently, she ran Brand Relations for the Audience on Demand practice at VivaKi, helping advertising clients target and optimize broad reaching interactive campaigns. Joanna was recently featured on NPR�s All Things Considered and is a frequent speaker and panelist. Joanna graduated Phi Beta Kappa from Vassar College with a BA in Psychology.

Nick Pavlidis is an attorney in Arent Fox LLP's complex commercial litigation group, concentrating on corporate and intellectual property litigation. He also regularly represents clients in connection with bankruptcy and financial restructuring matters. In addition to that work, Nick advises corporations and individuals in a variety of matters including internet law and social media, constitutional law, labor and employment law, commercial bribery and the Foreign Corrupt Practices act, and general corporate transactional matters such as corporate formation and planning. He is a graduate of Northeastern University, summa cum laude, and Boston College Law School.

Matias Perel founded Latin3 in 2000 and led the company to a premier position in the raking of interactive marketing agencies in the U.S. and Latin America.

A native of Argentina, Perel has lived and worked across Latin America and the U.S. where he gained a deep knowledge of the Hispanic and Latin American communities. Perel is often found sharing his expertise as a frequent speaker at trade events, seminars and conferences, and a collaborator to CNN en Español as an expert in the Internet arena and the Online Advertising Industry. Perel has had a number of accolades bestowed on him, including being named one of the top 100 Hispanic Entrepreneurs in the USA by Hispanic Trends magazine.

Before founding Latin3, Perel launched Organic Online in Latin America and managed Organic's regional business operations. Prior to Organic, Perel managed the coordination of Grey Interactive Worldwide’s International operations.

Michael brings experience in financial services, strategy consulting, and technology to Compete. Most recently, Michael worked at Falcon Investment Advisors, a middle-market private equity firm, where he analyzed investment opportunities across a variety of industries. Previously, Michael was a Group Manager within Siebel Systems' strategy group where he developed sales, service, and marketing strategies for customers in multiple industries. Michael has also held strategic consulting positions at both ZEFER, Inc. and MarketBridge, Inc.

Michael holds a BA from Hamilton College and an MBA from the Johnson School at Cornell University where he was a Park Fellow.

Jolina Pettice is a Senior Account Manager for TopRankMarketing.com, a leading Internet marketing agency in Minneapolis, Minnesota. Jolina has worked with TopRank Marketing for nearly 4 years helping Fortune 500 clients ranging from McKesson to Northwest Airlines improve online sales and brand visibility through an integrated mix of digital asset optimization, digital PR, search and social media marketing.

Lauren joined the .ORG team in 2008 as a Senior Product Marketing Manager and is Chair of an Internet security coalition. In this role, Lauren is working to find creative and innovative ways to differentiate and grow the .ORG domain name extension. Lauren has worked in the domain name industry for 10 years with her tenure at VeriSign as an Account Manager for the Domain Name Registrars. Her experience includes account management, business development, channel management, B2B marketing, market research specifically in the domain name industry and pay-per-click advertising space, and competitive analysis all with a strong focus on customer care and customer relationship building. Lauren is a certified Product Manager through the Association of International Product Marketing & Management and holds a bachelor's degree in communication from George Mason University.

Patrick C. Price is the Founder and CEO of Idealizer AG, a Zurich Switzerland based eLab. Prior to founding Idealizer, Patrick was the Chief Commercial & Marketing Officer of Scout24 Switzerland. Europe's largest online-classifieds group for automotive, real-estate and job listings. Patrick has been online since 1995 and has been an active player in international SEO since 2001.

Ruben Quinones is Director of New Media at Interactive Path and an Adjunct instructor @ NYU School of Continuing and Professional Studies Marketing and Public Relations Studies Program. Teaching "Examining Social Media Networks for Brand Value and "Search Engine Optimization", core courses in the Digital Media Marketing Certificate Program.

In his strategic role, Ruben provides forward thinking leadership for the company's social media marketing processes and manages the day to day social media operations for the firm. Ruben also is responsible for business development, consulting, and key project management for client Paid Search, Search Engine Optimization and Online marketing campaigns.

Prior to joining Path Interactive, Ruben's related experience includes founding and marketing one of the Internet's first vertical search directories and he was an advertising internet consultant for Verizon Information Services. Ruben is also a blogger, contributing blogger, and prevalent speaker on Social Media topics. Ruben Quinones is a graduate of Nyack College in Nyack, NY.

Lisa is more than just passionate about search. As a manager of teams, Lisa has supervised more than 30 PPC accounts and puts her experience into practice every day as a thought leader in integrating search campaigns with web analytics, ecommerce websites, and behavioral targeting strategies. In addition to agency work, she has led successful online marketing programs at Thomson Reuters in search marketing, merchandising, and ecommerce strategies at the enterprise level. Lisa also serves as programming committee chair for the Minnesota Interactive Marketing Association (MIMA) and recently launched Minnesota Search Engine Marketing Association (MnSEM). Lisa's recent speaking engagements on search include MIMA, SMX, SES conferences. She holds a BA in Economics from Valparaiso University and is a Certified Google Advertising Professional.

Following a career in finance with companies such as Dean Witter and Oppenheimer, Rob joined the CPX team in 2006 as the company's 7th employee. Rob has led the day-to-day operations of the company since being named President in 2008, with a particular focus on building a world-class management team and global corporate footprint.

As a thought leader in the industry, particularly addressing ad network and exchange transparency both in the US and Europe, Rob currently serves as co-chairman of the marketing group for the USA IAB Quality Assurance Guidelines Project, as well as point for IAB Europe's IASH expansion effort.

Ms. Reiser has extensive experience developing and executing effective Web strategies and e-marketing programs within the information technology industry. In her current position, she is responsible for defining and delivering IBM's Web strategy and driving social media marketing efforts to small and midsize businesses along with business partners. With the recent deployment of infoBOOM!, a social media marketing community experience that leverages established well known social networks, IBM through its partnership with CIO.com, is providing direct access to IBM and third party experts, enabling peer to peer connections, and offering a weekly editorial perspective on topical subjects of relevance to midmarket CIOs and IT professionals, around the world.

Directing a multi national team, Ms. Reiser has led global projects that have reinvented the way IBM utilizes the Web to delivering relevant, integrated solutions and offerings to small and midsized businesses through initiatives that include a solutions-led marketplace and community, imbedded solution finders and tools, that drive awareness, generate opportunity, and drive sales for IBM offerings and solutions.

Ms. Reiser holds a bachelors degree in Economics from Rutgers College, Rutgers University and has completed graduate coursework at Northwestern University (Medill School of Journalism) in integrated marketing communications.

David Rodecker is Founder and CTO of Relevant Ads, Inc., which was founded in 2004, with the mission of getting businesses ranked in local search engine results using proprietary, scalable technology solutions. Clients include thousands of local businesses and national chains/franchises that target customers by geographic area. The company is headquartered in Fountain Valley, California. Local Splash is the RelevantAds product that gets businesses guaranteed placement and ranking optimization on local (map), organic and pay-per-click results of major search engines like Google, Yahoo! and Bing. Local Splash provides local (map), organic and pay-per-click results. Local Splash is backed by the Local Splash Guarantee which guarantees that a business will be found on the first page of local search results within 6 weeks, and if they are not, they won't pay until they are on the first page. David oversees technology operations, development and scaling provisioning processes.

Prior to founding Relevant Ads, Inc, David led technology development at Interchange Corporation launching local.com which became the fastest growing local search destination hitting 4.4MM unique visitors in 3 months. Over 6 years, David held key senior positions at Interchange which IPO'd in 2004, raising $22MM. As a founding partner at Mail2World he created an email service, establishing its use to 6.5MM hosted mailboxes with clients such as ICQ, iVillage, EsMas and NetIdentity. David has appeared on CNBC and TechTV evangelizing web-hosted software services. Earlier in his career, David led technology initiatives at PIMCO, the world's largest manager of fixed income portfolios. At PIMCO David led the development and implementation of a high-capacity electronic exchange, which conducted over $1.2 trillion dollars in trades during its first year. David earned his bachelors degree in Engineering from the University of Southern California as a Phi Kappa Phi scholar and holds an MS degree in Biomathematics from the University of California, Los Angeles.

As managing editor of ClickZ News, Zach Rodgers oversees ClickZ's coverage of breaking news and key trends in digital marketing. He has written extensively about social media, search marketing, video advertising, and Internet policy, and is a frequent moderator at industry events. His articles have been syndicated to Kauffman Foundation publications, and cited by major trade and consumer associations such as the U.S. Federation of Public Interest Research Groups and the Center for Digital Democracy. He previously held editorial and reporting positions at ChannelSeven.com, TurboAds.com, and Datamation, an enterprise technology publication.

As general manager for Yahoo! Hispanic Americas, Armando Rodriguez oversees the company’s sales strategy and business partnerships in the U.S. Hispanic market, Mexico, Argentina, Peru, Chile, Colombia and Venezuela. In this role, he is also responsible for the management and diversification of all revenue streams, including display and search advertising, as well the expansion into new markets in Latin America.

Prior to his current role, Rodriguez was head of business development where he led all content and partnership assessments, negotiations and implementation for Yahoo! properties in the region. He also acted as sales strategist working closely with Yahoo!’s U.S. Hispanic sales team to offer and develop unique sponsorship programs to clients.

Immediately before joining Yahoo! in 2005, Rodriguez was assistant vice president of business development at MasterCard International where he was responsible for managing both credit and debit card issuing relationships with Banco Santander in Colombia, Venezuela and Puerto Rico.

Fernando Rodríguez joined Terra Networks in 2000 as Chief Financial Officer and as a founding member of the team that launched Terra.com. In 2004 he took on the position of Chief Executive Officer and he now oversees the operations of Terra Networks in the US, with headquarters based in Miami and offices in New York, Los Angeles and San Francisco. He has played a key role in the growth of the organization and in consolidating Terra Networks USA’s position as the leading Internet portal for the US Hispanic market.

Under his leadership, Terra.com has grown its audience to reach over 11 million unique visitors per month, and has increased its advertising revenue to become one of the leading digital platforms targeting the Latino market. The primary sources of revenue are Spanish, English and Portuguese language online advertising campaigns throughout the United States and the Latin American region.

Giovanni Rodriguez is a noted entrepreneur, strategist and public speaker on organizational leadership and digital communications. He is Chief Marketing Officer at BroadVision (Nasdaq: BVSN), one of the world's leading innovators in enterprise social networking, and former managing partner of The Conversation Group, one of the first global social technology consultancies. A regular contributor to ClickZ (The Marketing to Latinos column), he is currently writing a book on the rise of Latino influence and the new multicultural Web.

A pioneer in post-Web 2.0 communications, Giovanni has advised and consulted for numerous consumer brands such as General Mills, Unilever, Best Buy, and the Automobile Association of America (AAA), as well as B2B leaders such as The New York Stock Exchange, SAP, Alcatel-Lucent, and Verizon Business. He is also known for his work in positioning technology companies in transition, including FAST Search and Transfer (now Microsoft), Ribbit (now British Telecom) and JAJAH (now Telefonica).

Marcelo R. Rodriguez is an entrepreneur, Hispanic marketing consultant, and in demand public speaker. He has founded and co-founded several online businesses, and been instrumental in helping companies and cultural organizations in various industries develop progressive Internet strategies.

Marcelo's experience with the Internet dates back to 1995. Some of his first projects were with Coca Cola, Lloyds Bank of London in Ecuador, and the Ecuadorian Tourism Ministry. Marcelo relocated to the US to expand his knowledge based and establish business connections. His first U.S. venture was the formation of Inlanet.net, which provides Digital Marketing Services for companies targeting the Latin American and U.S. Hispanic markets. Inlanet.net has been instrumental in helping companies across various industries maximize their profits through strategically marketing their websites to the Hispanic market using the internet.

Joining forces with another Technology Professional and entrepreneur, he co-founded Business Technology Consulting Group (businesstc.com) which specializes in helping Hispanic companies to increase their revenues and decrease costs through the use of technology and education.

Khalid Saleh is co-founder of conversion rate optimization company Invesp. He is the co-author of O'Reilly's "Conversion Optimization: The Art and Science of Converting Visitors into Customers."

Khalid is an in-demand speaker who has presented at such industry events as SMX, Conversion Conference, PubCon, Emetrics, ACCM and DMA, among others. Quoted in publications including Internet Retailer, California Executive and Chicago Sun-Times, Saleh has more than 12 years' experience in e-commerce architecture, design and implementation. His work has helped generated an average of 65% improvement in conversion rates for Invesp's customers. He is also the chief architect behind the first ecommerce conversion optimization software.

Angie is an Interactive Jedi who specializes in defining digital media road maps for multichannel strategy. She's been running successful online marketing campaigns since 1998 for small and large B2B and B2C companies including Johnson Controls, Imation, and Taylor Corporation. In 2001 she founded Interactive Artisan, a strategic consultancy that specializes in leveraging emerging technologies to improve user engagement, optimize conversion, and continually enhance the customer experience. Her projects range from global intranets and e-commerce sites to social media integration and interactive video marketing. She recently defined the new Online Marketing university curriculum for The Art Institutes and contributes to popular blogs including Jay Baer's Convince & Convert and Post-Click Marketing. Angie loves working with youth and frequently guest speaks at high schools teaching cutting edge new media principles. She has a BBA in Management Information Systems from the University of Wisconsin-Milwaukee and currently resides in the Twin Cities, Minnesota.

David Meerman Scott's book The New Rules of Marketing & PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list and published in 26 languages from Bulgarian to Vietnamese, New Rules is now a modern business classic. In his most recent book, Real-Time Marketing & PR, Scott explores the proven steps to adapt your business to this increasingly fast-paced and viral environment, citing registering a .ORG as a great way to disseminate messages quickly and communicate trust, integrity, and credibility. Scott's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers.

He is also the author of the hit book World Wide Rave and three other books. His Web Ink Now blog is ranked by AdAge Power 150 as a top worldwide marketing blog.

Jay Sears is General Manager of the CONTEXTWEB Ad Exchange for CONTEXTWEB, Inc. Mr. Sears is responsible for bringing new products to market as well as developing key strategic relationships that drive audience and revenue acquisition.

Sears created the company's original publisher development team and launched the self service CONTEXTWEB Exchange Selling Desk, in use by over 11,000 web publishers today. He then oversaw the subsequent launch of CONTEXTWEB's self service offering for advertisers-the CONTEXTWEB Exchange Buying Desk and its inside sales team. He is currently focused on the company's real-time bidding initiatives.

Prior to joining ContextWeb in 2004, Mr. Sears was SVP Business & Strategy Development for EDGAR Online, where he drove the strategy that took the company from an under $1 million entrepreneurial business to a publicly traded NASDAQ company. He created over 300 partnerships including ones with Yahoo!, The NASDAQ Stock Market and Microsoft. Prior to EDGAR Online, he served as VP Marketing for Wolff New Media, the subject of Burn Rate by Vanity Fair media columnist Michael Wolff.

Mr. Sears was instrumental in creating the CONTEXTWEB's advisory board and speaks about internet advertising at various industry events including ad:tech, Advertising Week, iMedia, OMMA, Search Engine Strategies, UBS, WebmasterWorld and interactive marketing associations including ones in Boston, Chicago and Dallas. He co-chairs the Interactive Advertising Bureau's Ad Networks and Exchanges Committee and helped write its Quality Assurance Guidelines. Sears received the 2009 President Award from The Advertising Club. He is the hyperlocal publisher behind the local media site MyRye.com. Sears holds a BA in political science from Kenyon College.

Niraj Shah serves as General Manager for Marin Software, Professional Edition. Niraj has over 7 years experience in product management and product marketing for cutting-edge software companies. Prior to Marin, Niraj was a venture partner at ITU Ventures, an early-stage venture capital firm investing in companies emerging from leading research institutions. Niraj graduated magna cum laude with honors from The University of Arizona and received his M.S. and Ph.D. in Electrical Engineering and Computer Sciences from the University of California at Berkeley.

Rathna Sharad has been working in the online advertising and search space for the last 5 years. She joined adCenter engineering team during the beta testing of the adCenter product in the US, was responsible for building and evolving the core advertiser campaign management platform, tools and products. She now manages the Advertiser Planning team responsible for product roadmap and strategy for AdCenter web UI, desktop, advertising intelligence and API tools.

Prior to joining Microsoft, she was IT manager at UPS, primarily responsible for enterprise solutions for Cargo operations and supply chain solutions, route-optimization and hub-integration strategies.

Crispin Sheridan is the Senior Director of Search Marketing at SAP in New York. As part of the Global Demand Generation team, he established and runs the Search practice at SAP for the shared goals of awareness, lead generation and sales. He is responsible for Paid and Organic search and has driven SAP's strategy to harness the power of the channel to drive efficiency in lead generation across SAP's ecosystem. Crispin manages the centralized and globally funded Search practice at SAP with both in-house and agency support.

Crispin has proven that key-word driven social media marketing can effectively augment Search to drive B2B lead generation. Successes include integration with SAP's primary Facebook page and the deployment of "AddThis" across SAP.com globally

A frequent guest speaker at Search Engine Strategies conferences, including New York, San Jose, Chicago and London, Crispin was appointed to the SES Advisory Board in December 2009. He has also been a guest speaker at the e-Metrics Summit and ad:Tech, and is a member of Google's B2B Technology Council. You can follow him on Twitter at @crispinsheridan and read his monthly SEO column on ClickZ.

Scott leads the engineering teams for AdWords Optimization, DoubleClick Search, and AdWords Comparison Ads. In this role, Scott and team have launched products like AdWords Opportunities, Campaign Insights, and Google Website Optimizer. Scott joined Google in 2006.

Prior to joining Google, Scott was a engineering manager at Amazon.com where he led development for the ordering system. He was also a software engineer at i-drive.com, Connectix and Netscape.

Scott earned an A.B. in Computer Science, magna cum laude with high honors, from Dartmouth College.

Jaimie is a web developer and search marketer at SEO Egghead, Inc. At present, he is focused on helping ecommerce clients succeed - with the synthesis of multi-channel integration, advanced search and faceted navigation, as well as search marketing know-how. He can be reached at jaimie@seoegghead.com.

Smith got an early entrepreneurial start during the beginning of the Internet boom building and selling websites. He has over 10 years of Internet marketing experience, continually staying on top of the newest opportunities in the ever-changing online business landscape. In 1998, Smith founded World Methods, an Internet marketing agency headquartered on Martha's Vineyard. World Methods and Engine Ready merged in September 2001, putting together a robust online services organization with a talented group of Internet software visionaries. Under Smith's tenure, Engine Ready has transformed from a local Internet marketing services company into a leading strategic software development firm. Smith studied business administration at the University of Vermont and has a B.S. in management and occupational safety from Keene State College.

Kerri Smith joined iProspect/Range Online Media in 2008 after a rewarding career managing mobile marketing campaigns for Mango Mobile. She has considerable experience managing Mobile efforts for brands such as the Gap, Wells Fargo, and Ice.com. Smith has helped to develop Mobile knowledge teams and an innovative delegates program to guide company-wide knowledge of the Mobile space and the integration of Mobile specific Search and Display campaigns. She regularly speaks on Mobile at industry events and webcasts.

David Sprinkle is the VP of Analytics at ROI Labs, a leading provider of global web analytics consulting services.

An expert on analytics architecture and integration, David specializes in the innovative design and implementation of analytics solutions that deliver both global "big picture" insights and detailed performance metrics. David also has extensive experience working with major analytics, bid management and reporting platforms, and has been noted for his expertise in integrating such solutions into companies' larger marketing and business infrastructures.

David is also a Certified Omniture Professional and a veteran industry speaker (his speaking resume includes presentations at Search Engine Strategies and Webtrends Engage, among others). His Client portfolio includes such leading brands as Four Seasons Hotels and Resorts, SAP, The Tribune Company, HP, Scholastic and Humana.

Gregg Stewart is president of 15miles, a full-service marketing agency specializing in digital local solutions, headquartered in Connecticut. 15miles is the world's largest local-search agency developing online, and mobile solutions for businesses of all sizes, including Fortune 500 companies. In addition to his Clickz columns, additional columns can be found in the Search Engine Watch archive. For more information about 2nd Act Local Marketing, visit 2ndActLocal.com

Giuliano Stiglitz is currently Global Sales Director at Orange Advertising Network where he oversees digital advertising sales across web, mobile and iptv worldwide. Giuliano is also CEO of Starmedia (www.starmedia.com) a fully owned subsidiary of France Telecom operating in the US, Mexico and South America. Starmedia founded in 1996 is a internet pioneer in the US Hispanic and Latin American markets and one of the largest portals in the Spanish speaking world. Previous to France Telecom Giuliano was VP Sales Europe at Metro International the largest newspaper in the world. Previous to becoming VP at Metro International Giuliano was involved in the launch of Metro New York and worked for several Metro operations (Denmark, Portugal, Spain, France, Italy, Greece and Croatia).

As one of the original members of Wpromote, Michael heads up the sales and marketing teams at Wpromote. He also manages the company's strategic partnerships and alliances while working directly with many of Wpromote's largest clients to develop their online marketing strategy. The processes that have been developed and implemented by Michael have been invaluable to the company’s growth and success. Michael's vast experience in online marketing is eclipsed only by his gift of gab, and his workplace antics are infamous around the office. Michael is a board member of ThinkLA's AdZoo, an organization of Los Angeles advertising industry executives. Michael is also a regular speaker at industry events and a member of Google's Search Engine Marketing Council.

Chris Sukornyk is the founder of Chango, a venture backed company focused on search retargeting. Prior to founding Chango, Chris founded or co-founded multiple tech startups in the digital media and online publishing industries. In 1998 Chris founded The X-Stream Network and it quickly became Europe's fastest growing Free ISP. X-Stream was sold in March 2000 to LibertySurf for US $75 Million. More recently, Chris co-found Bubbleshare, an advertising backed photo sharing application which was sold to Kaboose (a Disney company). In addition, he founded Fivelimes, a green focused social network that was recently sold to Avid Life Media. Chris is based in Toronto and is a speaker at SES, SMX, CIX, Mesh and other technology conferences.

Stacie is Director of Corporate Marketing & PR at Kenshoo, a global digital software company. Her responsibilities include driving awareness, thought leadership, and lead generation for the company.

Before Kenshoo, Stacie worked as Director of Client Strategy & Development at Resolution Media, an Omnicom Media Group Company. In this role, she was responsible for overseeing the growth of key accounts and leading the Account Management practice. During her tenure, Stacie led relationships with brands like Bank of America, Gatorade, Norwegian Cruise Line, Sirius XM and State Farm, while working with partner agencies to ensure all search programs are integrated into the overall marketing mix.

Prior to Resolution Media, Stacie worked as an Account Manager at Nielsen Claritas where she was responsible for managing relationships with key clients, such as Sprint, US Cellular, and Charter Communications.

Stacie graduated from the University of Wisconsin - Madison with a degree in Marketing.

Online advertising expert David Szetela is Owner and CEO of Clix Marketing, one of the few agencies that specializes exclusively in pay-per-click (PPC) advertising, creating and optimizing clients' Google AdWords, Yahoo Search Marketing, and Microsoft adCenter advertising campaigns. Clix is also one of the few agencies paid according to performance — as a percentage of profit or a commission per sales lead generated. Szetela's 25-plus-year career working for small magazine publishers as well as Apple Computer and Ziff-Davis Publishing has provided him deep experience in direct response marketing. He is active in the Search Engine Marketing Professional Organization (SEMPO) and is one of the authors of SEMPO's advanced search advertising course. His articles on PPC advertising have been published in MediaPost, Search Engine Land, MarketingSherpa, on his company's blog, http://www.clixmarketing.com/blog, in his weekly "Profitable PPC" column published by Search Engine Watch, and in the SEW blog. He is a frequent speaker at search and advertising industry events like Search Engine Strategies, SMX, PPC Summit, and MarketingSherpa Summit, and he hosts a weekly radio show, "PPC Rockstars," distributed by Webmasterradio.fm and iTunes. His book on PPC Content Advertising, Customers Now, was published in November 2009, and his Wiley/Sybex book, PPC Advertising on One Hour a Day, was published in July 2010.

Paul Szymanski began his career in search engine marketing at VMC Consulting, working with Microsoft to help manage the structure and optimization of their client's accounts. Moving to Outrider North America LLC, working in Mindshare's NY office, he began serving clients in the telecom and electronics sectors, building accounts from scratch and interfacing with clients on a daily basis. He is currently the Search Engine Marketing Manager for Sony Music Entertainment's Direct To Consumer group, supporting high end exclusive artist bundles and products. He graduated from the University Of Rochester with a BA in Mathematics and Studio Arts.

Jason is an Associate Partner in Rosetta's Search and Media practice. As a member of the executive leadership team, he oversees thought leadership, and subject matter expertise for the practice. Jason has 10 years of experience in online marketing and brings a diverse combination of skills that span display, paid and organic search marketing, and analytics. He has successfully managed many online marketing campaigns during his career, and has developed evolving strategies for various clients focusing on each clients core competencies in both the online, and offline channels. Jason is a regular contributor to Search Engine Watch's Search Advertising Experts section; http://searchenginewatch.com/3634259. Prior to joining Rosetta Jason ran search and affiliate marketing for Progressive Insurance.

Brett Tabke has worked in the computer industry for almost three decades. Tabke is currently the CEO and founder of WebmasterWorld Inc. He was also the founder of PHD Software Systems, a specialty software manufacture that produced a line of software for Commodore computers in the 80's and 90's.

Tabke has run community networking sites continuously since 1984. The evolution from stand-alone BBS's to forums on the web and his commitment to community building is a logical extension for Brett. His fascination with the web spurred him to start building web sites and learning as much as possible about online traffic. He quickly became an expert on the subject of Internet traffic, and was a source of information for many of his business contacts and associates who were looking to get better traffic from the search engines.

Tabke is the PubCon Chairman and CEO Of WebmasterWorld Inc.

Marcus Tandler, also known as the Mediadonis, is a Partner at the German-based Online-Marketing company Tandler.Doerje.Partner, which has a strong focus on SEO services for large companies and websites looking to improve their rankings within the Google guidelines. Together with his Partner and former Google employee Niels Doerje he's consulting for various large companies across Europe about all aspects of Online Marketing.

Marcus started working in the SEO industry over ten years ago, and was co-host of the popular "Webmasters on the Roof" show on Webmasterradio.FM. He's also a regular speaker at various conferences around the world such as Search Engine Strategies, SMX and O'Reilly's web2.0expo. He got a lectureship at the Fachhochschule Erding, and lectured several times at the University of Darmstadt, teaching students how to excel in Online Marketing. Marcus was the first German to ever win the Award for Outstanding Personal Contribution to Affiliate Marketing at CJU Europe 2007.

Award-winning entrepreneur Hollis Thomases founded WebAdvantage.net, a specialized agency providing strategic digital media solutions to challenger brands and large non-profits, in 1998. Her industry longevity, wide-ranging experience, practical insights and pragmatic approach earned Hollis a reputation as online marketing’s “Voice of Reason.” Hollis advocates for tactics, airtight processes and prudent ad spending that ultimately generate cost-effective actions, leads and sales for clients. WebAdvantage.net’s client roster includes Nokia USA, Johns Hopkins University, Endo Pharmaceuticals, UNICEF Canada, and Visit Baltimore.

Hollis a frequent speaker for industry and trade conferences, authored the book, Twitter Marketing: An Hour a Day, published in January 2010 by John Wiley & Sons, is a contributing expert to Social Media Marketing Magazine, and has been a Media Planning columnist for ClickZ since 2005.

Shari Thurow is the founder and search engine optimization (SEO) director at Omni Marketing Interactive, a full-service SEO, Web site usability, information architecture (IA), and Web design firm.

Shari has designed and promoted Web sites since 1995, and is outsourced to many firms worldwide. Clients include Yahoo, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD.

As a pioneer in the area of search engine-friendly website design, she has a 100 percent success rate for getting client sites ranked at the top of search engines. She is the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Russian, and Polish. Her new book, When Search Meets Web Usability was released in 2009.

Omni Marketing Interactive has been featured in many publications, including The New York Times, USA Today, Fortune, Internet Retailer, and Crain's Chicago Business.

Bob Tripathi is the founder of Instant E-Training, an online training company specializing in SEO, SEM, and Social Media. In addition, Bob is employed with Sears Holdings Corporation responsible for all digital marketing initiatives including SEO, paid search, social media, and other digital channels. Prior to Sears, Bob spent a number of years with Discover Financial Services as in-house search marketing strategist, managing enterprise-wide organic search and paid campaign strategy. Bob specializes in setting online search marketing strategies and building SEO best practices into the workflow of large organizations. Bob has more than seven years of hands-on experience in SEO and managing PPC campaigns in both B2B and B2C industries. Over the years, he has worked with businesses of all sizes, helping them generate revenues and achieve positive ROI with search engine marketing. Bob has a B.A. in international business and marketing from Eckerd College in Florida. He is a co-founder of SEMPO Chicago Working Group and also serves on the in-house search committee at SEMPO.

Brian Ussery is a technical SEO expert and leading authority on issues related to SEO for Flash. Brian is one of Google's Top Contributors on their Webmaster Central Help Forum and recognized by Google for providing outstanding support to webmasters world wide. He moderates the "Google Issues" help forum on SearchEngineWatch.com and acts as SES Groups Administrator for Facebook, LinkedIn and Twitter. In addition to his own blog, Brian frequently live blogs major industry events and is commonly cited by various outlets including; The New York Times, Wired, CNET, Gizmodo, InformationWeek, Marketing Sherpa, Valleywag, AdAge, Blogoscoped, SEOBook, Search Engine Watch, Search Engine Land and others. Brian is a member of the Web Analytics Association, Information Architecture Institute, a Founding Member of SEMPO Canada, SEMPO Atlanta and a Google Developer. Brian's brand experience: Unilever, DANONE, W.L. Gore, Home Depot, Pergo, IMAX, NBA.com, NHL.com, Louis Vuitton, Evian, Chick-Fil-A and Club Med, just to name a few.

Lauren is the Sr.SEM Manager at Salesforce.com where she is responsible for planning and executing international search marketing strategies and is heavily focused on offline ROI metrics and cross channel integration.

Through Lauren's consulting company, lvlogic, she has worked with businesses of all sizes to develop and execute cost effective digital marketing strategies. Before starting lvlogic, Lauren was the Director of SEM and Analytics for FXCM, a top 100 online advertiser.

Lauren is a regular speaker at search marketing conferences like Search Engine Strategies, Online Marketing Summit, Search Marketing Expo and Pubcon.

Lauren graduated magna cum laude from Emerson College with a B.S in marketing communications.

Frederick Vallaeys is Google's AdWords Evangelist. In this role, he helps advertisers learn about which Google products are best to support their marketing goals. He also represents the needs of advertisers to the engineering and product management teams. He joined the company in 2002 to help bring AdWords to the Dutch and Belgian markets. Since then, he has been involved in the design of many of AdWords' core features in addition to those related to new and traditional media.

Prior to Google, Frederick was an engineer at Sapient as well as a part-time wedding photographer who found new customers through AdWords.

He holds a bachelor's degree in electrical engineering from Stanford University.

An award-winning speaker whose presentations are usually as entertaining as they are informative, Matt is the president and founder of Find Me Faster, a paid search engine marketing agency in Nashua, NH. He is a member of SEMNE (Search Engine Marketing New England), SEMPO, the Search Engine Marketing Professionals Organization and contributing courseware developer for the SEMPO Institute. Matt has served as technical editor/advisor for three leading books on paid search, including Andrew Goodman's "Winning Results with Google AdWords," Mona Elesseily's "Yahoo! Search Marketing Handbook" and most recently, "Pay-Per-Click Search Engine Marketing: An Hour a Day" by David Szetela and Joe Kerschbaum. Matt is a graduate of St Lawrence University, Canton NY (BS Economics) with an M.B.A. from Rivier College, Nashua, NH.

Carlos has extensive international business experience. He has worked for various multinational corporation and has had major responsibilities for sales and operations for Latin America. In addition, Carlos has business start-up experience and business consulting experience. He has worked for IBM, Elexco International, Proxima and Abitibi Consolidated and has undertaken independent international assignments. He holds a B.S. from the University of Argentina and an M.B.A. from Stern School of Business at New York University. Carlos lives in New York City and has two daughters Flavia and Lorenza. Carlos is a native of Argentina and is fluent in Spanish and English.

LatinVision Media, Inc. is a New York-based company operating business portals targeting U.S. Hispanic and Latin American entrepreneurs, business owners, executives and professionals in small and medium-sized companies.

Additionally, the company organizes conferences and networking events focused on marketing to U.S. Hispanics and Latin American executives.

Dilip Venkatachari is the CEO and co-founder of Compass Labs. Previously, Dilip led Google's mobile monetization business and had responsibility for all of PayPal's risk and fraud management, card and bank processing relationships, and regulatory compliance. Dilip is a successful serial entrepreneur who has co-founded and led two successful start-up companies - CashEdge and CommerceSoft - after stints at McKinsey and Goldman Sachs. Dilip has an MBA from the Harvard Business School, M.S. in electrical engineering from Rice University, and a B.Tech in electrical engineering from the Indian Institute of Technology, Madras.

Anna Maria heads up ClickZ's editorial team, working with the publication's editors in New York and Hong Kong and guiding 70 marketing experts who share how to's and commentary in Experts columns. She was on the launch team for Ziff Davis Media's Baseline magazine and has worked at Forbes.com, Web Week, Internet World, and the Connecticut Post.

Wister Walcott directs the development of Marin Search Marketer, a full-workflow paid search analysis and management application for search advertisers and agencies. He has extensive experience in marketing automation and software-as-a-service technologies at Siebel Systems (now Oracle), and large-scale data warehousing at Composite Software and Oracle Corp. Additionally, Walcott served as VP of marketing at two companies (Pilot Networks, Composite Software), where he was responsible for branding, outbound telemarketing, direct mail, and online marketing. He holds multiple U.S. patents and degrees in computer science and business from Harvard University.

Frank has been involved with the web since it started. For the past five years, he headed SEM for FXCM, which was once one of the top 25 spenders with AdWords. He's worked with most of the major analytics companies and pioneered the ability to tie online marketing with offline conversion. He has now started his own marketing agency, Kangamurra Media. This new venture will keep him busy when he's not editing the Search Engine Watch forums, blogging at a number of authoritative sites, or developing some online community sites. Frank was one of the first 100 AdWords professionals, as well as a Yahoo and Overture ambassador. He is on the Click Quality Council and has worked to diminish click fraud.

With over 10 years of media planning and buying experience on brands like Sears, Kraft and Lego, Jade went completely digital in 2004 focusing on Search, Display and Affiliate marketing for Wells Fargo, Barnes & Noble, Citibank, Target, and Cabela's among others. Prior to Media Contacts, Jade was a Digital Director at Carat NY promoting digital integration and leading strategic digital efforts on Kohler, Wyndham Hotels, Cablevision and Re/Max. Now, at Media Contacts, Jade leads all strategic digital for client such as Amtrak and Choice Hotels. A native of Dartmouth, MA, Jade graduated from Ohio University and spent time in Chicago and New York before returning to Boston.

Warren Webster is the president of Patch Media, a community-specific news and information platform in nearly 800 towns and neighborhoods across the U.S. Patch provides comprehensive and trusted original content created by its full-time professional journalists, as well as a robust directory of local businesses and user-contributed events, announcements and discussions. Patch's mission is to strengthen communities and improve the lives of their residents through improved access to the information that matters most. The company hired more professional journalists than any other organization in the country in 2010.

Webster has spent the last 12 years in the media and online industries, most recently at as the Vice President of Material Media, a publisher of niche content sites including Babble.com. Previously he was Director of Magazine Publishing for Gannett in Westchester, NY, where he was responsible for more than 40 local and regional titles. Prior to that he held various leadership positions at Morris Communications Corporation, including Group General Manager of 9 local newspapers, magazines and online news and information sites between Aspen and Vail, Colorado.

Webster was chosen as one of SAI/Business Insider's "Silicon Alley 100: New York's Coolest Tech People" in October 2010, as well as Forbes Magazine's "Most Powerful People On Earth" in November 2010 (Arianna Huffington, "My Picks: Media").

Webster graduated from St. Lawrence University with a BA in English.

Susan Weinschenk first used a computer in the mid-1970’s, in graduate school. "I wrote and ran my first computer program, and the printer spit out a piece of paper that said 'JOB ABORTED'. Rather than being discouraged I was fascinated! What would happen when 'normal people', not computer scientists, interacted with these things called computers?" She thus started a 30-year career in applying psychology to the design of technology. A popular speaker and presenter, her nickname is "The Brain Lady". She is Chief of User Experience Strategy at Human Factors International. Susan has a Ph.D. in Psychology and has written four books on designing the user experience. Her newest book, published by New Riders, is Neuro Web Design: What makes them click?, It applies the latest research on neuroscience and unconscious mental processing to the design of web sites to improve persuasion. She also writes a popular blog: www.whatmakesthemclick.blogspot.com

Mitch Weinstein has been the Director of Digital Ad Operations at UM/J3 since October 2008, where he oversees trafficking, reporting, and overall campaign management and implementation. He focuses on the latest in ad serving and targeting technologies, ensuring that clients are making the most of their budgets, reaching their target audiences, and achieving their objectives in the most efficient manner possible.

Prior to joining UM in October 2008, Mitch was the Director of Sales Planning and Operations at Revolution Health Group, later purchased by Everyday Health, where he was responsible for inventory management, proposal development, revenue analysis, and ad operations. Before Revolution Health, Mitch worked for BabyCenter, a division of Johnson & Johnson, for over 4 years in planning and operations.

Marty, Author of, "Killer Facebook Ads" (Wiley/Sybex 2011) is CEO of aimClear®, an an online marketing agency that has managed Facebook ad campaigns generating over 10 billion impressions internationally. Client credits include MarthaStewart.com, Siemens, Second Life, Budget Direct, and other global brands.

Marty and his aimClear team specialize in paid and organic search and contextual online marketing. aimClear’s services include blended search and social demographic research; search engine optimization (SEO) technical and semantic audits, analytics monitoring, and consulting; pay-per-click (PPC) audits, setup, testing, and ongoing management; online reputation management (ORM) dashboard configuration and ongoing monitoring; social media marketing consulting and data-driven community management; public relations; and copywriting.

He’s written extensively for SearchEngineWatch, SearchEngineLand, SearchEngineRoundTable, and others. aimClear Blog (aimclearblog.com) has been cited as among the Technorati Top 10 Small Business Blogs, Cison Top Ten Social Media Blogs, PRWeb’s 25 Essential Public Relations Blogs You Should Be Reading, and listed in the AdAge Power150.

A fixture on the international conference circuit, he speaks regularly at Search Engine Strategies (SES), Search Marketing Expo (SMX), PubCon, SEMpdx, International Search Summit, All Facebook Summit, Socialize, OMMA, Search Insider Summit, Universities, and others. Marty founded and produces the aimClear® Full Day Facebook Marketing Intensive Workshop

Marty has been described as "not your typical agency type." A "social media maverick" and "more innovator than follower." aimClear has become internationally recognized for its work in demographic research, especially as pertains to search, Facebook, and LInkedIn.

Marty enjoys camping, canoeing, fishing, patronizing James-Beard-award-winning restaurants, and fine wine.

Byron White is one of the original content marketing revolutionaries. Back in 2000, he founded LifeTips.com—the place millions of monthly readers go for expert tips and advice. In 2008, he founded ideaLaunch, a leading content marketing agency that perfected the art of understanding exactly what customers need and want to know, the science of delivering it to them in a useful, compelling way. Byron speaks at the search marketing conferences. And hosts a weekly LifeTips radio show. He founded the Lost Ball Golf Tournament after loosing a testicle to cancer. And his success is well documented in Adweek, Inc. Magazine, The Boston Globe, The Boston Business Journal and The Wall Street Journal. Clients include Buy.com, CapitalOne, Merck, Walmart, and hundreds more. His resume includes The London School of Economics, Arthur Anderson and Hill, Holiday.

Avi Wilensky is the founder and CEO of Promediacorp, a full-service search engine marketing firm and digital agency. Based in Manhattan, Promediacorp works with clients such as Sony Music, HarperCollins Publishers, Comedy Central, Weill Cornell Medical Center, and others to help them successfully achieve their search marketing objectives.

Avi is an author at the SEMPO Institute, a founding member of IMNY.org, a contributing author to the Search Engine Roundtable, and a member of the SEOktoberfest brotherhood. He regularly speaks at search marketing and internet marketing conferences worldwide.

Avi graduated Rutgers University with a BA in Psychology & Economics and a Certification in eCommerce Management. You can follow Avi on Twitter @aviw.

Before joining Adnetik, Nathan served as Senior Vice President of Havas Digital’s corporate development team where he was responsible for strategic planning. Prior to that, Nathan served in many roles at Havas Digital, ranging from online media buying to data analytics and strategic communications planning. He has received recognition for his work by winning two MPG Innovation Awards, Advertising Age’s Up and Coming Marketer of the Year, Media Week’s Best Media Campaign and a MIMC award for Best Advertising Campaign ROI Measurement.

Nathan began his career at a start-up online advertising venture called HookMedia where he launched the company’s core media planning and search engine capabilities. He also helped develop the company’s ad serving data and integration analysis product, know as Artemis.

Nathan received an MBA from Babson Olin School of Management where he studied Entrepreneurship and Marketing Analytics and was honored as Valedictorian upon graduation. He also holds a BA from Boston College where he double majored in Philosophy and Communications. Currently, Nathan resides in the historic shipbuilding town of Essex, Massachusetts, where his family operates Woodman’s of Essex- the home of the Fried Clam.

Jason Yormark
VP of Marketing and Social Media
Strategies 360
@jasonyormark

Barb Young
Founder
ppc-Strategies

Jim Yu
Founder & CEO
BrightEdge
@jimyu

Richard Zwicky
Independent Consultant

@rzwicky

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