Speaker Presentations

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SES Day 1 - Tuesday, March 22, 2011
Wednesday | Thursday

Confidently Projecting ROI for SEO
Chris Boggs, Director, SEO, Rosetta

Social Media Metrics
Noran El-Shinnawy, Internet Marketing Manager, Acquisio

Developing Great Content
Greg Jarboe, President & Co-Founder, SEO-PR
Byron White, Chief Idea Officer, ideaLaunch

Information Architecture for the Modern Website
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Introduction to Analytics
Thom Craver, Web and Database Specialist, Saunders College (RIT)

Introduction to Search Engine Marketing
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting

Key Points in Launching a Global Website
Joint presentation
Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting

The QAGies Are Coming: The Movement for Quality in Display Advertising
Rob Rasko, QAG, CPX Interactive

SES Day 2 - Wednesday, March 23, 2011
Tuesday | Thursday

Ads in a Quality Score World
Jeff Adelson-Yan, Co-Founder and Managing Partner, Levelwing
Andrew Goodman, SES Advisory Board & President, Page Zero Media

Analytics for the Latino Markets
Armando Rodriguez, General Manager, Yahoo! Hispanic Americas
Fernando Rodriguez, CEO, Terra Networks

Channel Surfing: Measuring Profit & ROI Across Channels
Thomas Bindl, SES Advisory Board & Founder & CEO, Refined Labs GmbH
Anto Chittilappilly, Co-Founder, President & CTO, Visual IQ
Adam Goldberg, Chief Innovation Officer, ClearSaleing

Crossing the Digital Divide: The Leap from Search to Display
Hollis Thomases, Founder, WebAdvantage.net
Jamie Smith, CEO, Engine Ready
Onil Gunawardana, Director Business Management, Display Advertising, AT&T; Interactive

Enterprise Level SEO
Eddie Choi, SES Advisory Board & Managing Director, Frontiers Digital
Andy Milburn, Director of Digital Strategy, American Express Interactive
Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP
Avi Wilensky, Founder and CEO, Promediacorp

Focus Latino: Introduction and Opening Keynote
Paul Lima, CEO, Lima Consulting

Improved Conversions With Web Site Optimization
Rick Greenberg, SVP Enterprise Solutions, MediaMath

Killer Facebook Targeting Tactics
Lisa Buyer, President & CEO, The Buyer Group
Harry J. Gold, CEO, Overdrive Interactive
Marty Weintraub, President, aimClear

Meaningful SEO Metrics: Going Beyond the Numbers
Jim Yu, Founder & CEO, BrightEdge

Paid Search 101
Joint presentation
Matt Van Wagner, President, Find Me Faster
Barb Young, Founder, ppc-Strategies

PPC Beyond Search: New Ad Formats, Display & Social
Alex Cohen, Senior Marketing Manager, ClickEquations
Ruben Quinones, Director of New Media, Path Interactive
Lisa Raehsler, SEM Strategy Consultant

Reaching Latinos through SEO
Rafael E. Hernandez, Sales Manager, AudienceScience
Matias Perel, Founder and CEO, Latin3

Search & Social Marketing To Latinos: Roundtable
Sergio Carrera, General Manager, Televisa Publishing + Digital
Hilda Garcia, VP of Multiplatform Content and Information, ImpreMedia
Giovanni Rodriguez, CMO, BroadVision

SEO 101
Bruce Clay, President, Bruce Clay, Inc.

SEO on a Global Scale
Guillaume Bouchard, Co-founder and CEO, NVI

Social Media Solutions on a Budget
Jason Yormark, VP of Marketing and Social Media, Strategies 360

Technically Speaking, This is the Way You Do It
Adam Audette, President, AudetteMedia, Inc.
Jaimie Sirovich, CTO, SEO Egghead Inc.
Brett Tabke, CEO, WebmasterWorld

Twitter 2.0: Creating & Distributing the Message
Michael Gray, Owner, Atlas Web Service
Hollis Thomases, Founder, WebAdvantage.net

SES Day 3 - Thursday, March 24, 2011
Tuesday | Wednesday

B2B Lead Generation Management & CRM Integration
Eddie Choi, SES Advisory Board & Managing Director, Frontiers Digital
Kevin Lee, Co-Founder & Executive Chairman, Didit

B2B Search Marketing Tips
Lauren Vaccarello, Sr. SEM Manager, Salesforce.com
Marc Engelsman, Vice President, Client Services & Programs

Competitive Research
Seth Besmertnik, CEO, Conductor, Inc.
Kristopher Jones, President & CEO, KBJ Interactive

Content Marketing Optimization
Dr. Jay Budzik, CTO, Perfect Market
Jolina Pettice, Senior Consultant, TopRank Online Marketing

Conversion Tools of the Master Craftsman
Tim Ash, CEO, SiteTuners.com
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com

Creative Keyword Research
Lisa Cucinotta, Advertising Supervisor, Resolution Media
Ron Jones, President/CEO, Symetri Internet Marketing

Duplicate Content & Multiple Site Issues
Eric Enge, President, Stone Temple Consulting
Brian Ussery, CTO, Search Discovery Inc.

Enterprise Wide Solutions: How Will I Know When I Need One?
Brian Jones, SEM Manager, Paychex
Stacie Susens, Director of Corporate Marketing & PR, Kenshoo
Wister Walcott, Co-founder & VP of Products, Marin Software

How to Work Effectively With Your IT Department
Puneet Bhasin, Manager Network Operations, Schematic INC
Jessica Bowman, SEO Strategist and in-house SEO Expert, SEOinhouse.com

Is Retargeting/Remarketing Right for You?
Dax Hamman, Chief Revenue Officer, Chango
David Szetela, CEO, Clix Marketing

Local 2.0: The Evolution of Local Search
Andrew Beckman, CEO, Location3 Media
David Rodecker, Founder & CTO, Relevant Ads Inc.

Local + Social: the Future of Promotion
Ryan Fritzky, Director of Product Management, Marchex
Andrew Lovasz, Group Director, Search, Organic, Inc.
Gregg Stewart, President, 15miles
Dilip Venkatachari, CEO and co-founder, Compass Labs

Music & Search Engine Marketing: Quality Score & The Volume Game
Jeff Ferguson, CEO, Fang Digital
Clayburn Griffin, Social Media Director, Promediacorp
Paul Szymanski, Search Engine Marketing Manager, Sony Music Entertainment

Managing Your Online Reputation
Charlie Cole, Vice President, Online Marketing, Lucky Brand Jeans
Rhea Drysdale, CEO, Outspoken Media, Inc.
Gary Kibel, Partner, Davis & Gilbert LLP
Nick Pavlidis, Attorney, Arent Fox LLP

Next Gen YouTube Marketing
Jonathan Allen, Director, SearchEngineWatch

Placement Matters: How Eye-Tracking Helps Improve Display Advertising
Leslie Chacon, Founder, User First
Kimberly Krause Berg, Founder, Cre8pc

Plush Search: How Luxury Brands & Invitation Only Deals Sites are Making a Killing with Search Marketing
Philip James, Founder & President, Lot 18
Michael Perlman, Managing Director, Compete

Smart Mobile Marketing
Angie Schottmuller, Founder, Interactive Artisan
Kerri Smith, Senior Innovation Lead for Mobile, iProspect

Social Network Analysis
Nick Berry, President, DataGenetics
Ronald Yager, Professor, Machine Intelligence Institute, Iona College

Search, PR and the Social Butterfly
Kristjan Mar Hauksson, Founder and Director, Search & Online Communications, Nordic eMarketing
Lisa Buyer, President & CEO, The Buyer Group

User Generated SEO: Leveraging Customer Words to Drive Search
Michael DeHaven, SEO Product Manager, Bazaarvoice

Why Does Search Get All the Credit?
John Kelly, VP Sales, Criteo
David Sprinkle, VP of Analytics, ROI Labs

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