Online Marketing Summit - All Things Digital Best Practice Day
The Online Marketing Summit is renown globally for providing deep education on best practices for all topics of Internet Marketing.
This day will be no exception as instructors will go deep into the topics for a full 90 minutes and give attendees a worksheet of action items to take back to the office and actually implement. From ideas and strategies for directors and VPs of Marketing to tangible "How tos" for the marketing manager and internet practioner wanting to get their hands dirty and take action now.
Rate: $239
| 8:30am | Registration | |
| 9:00-10:00am |
KeynoteLessons from IBM on How to Harness Social, Search, and Email to drive big market share gains.This session will dive deep into how IBM built its award winning campaigns and strategies to become one of the leading brands online and where they are taking things to the next level in 2011.
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| 10:00-10:15am | Coffee Break | |
| 10:15-11:15am |
IntermediateThe Findability Formula for Twitter: "Tweet" to the top of search resultsThis session dispells the myths around Twitter and focuses in on strategy, tactics and tools you can use to successfully market your business by building a community following, setting up and optimizing your Twitter account to be found, tips on what to and what not to Tweet about and finally how to get real business from Twitter.
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AdvancedThe Key Elements of a Successful, Modern Demand Generation PlanLearn how to craft an effective Demand Generation strategy using the key elements of people, process and technology with the end game of making a revenue impact.
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| 11:15-12:15pm |
IntermediateManaging Reputations in the Digital WorldNever before have reputations been so volatile and vulnerable as in the current digital space. Learn best practices for managing your personal and corporate reputations and avoiding an online reputation nightmare. This session will cover many simple tactics and strategies to ensure that your online reputation is a true representation of your name and your brand in addition to what to do in the event of an online attack.
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AdvancedKeyword Intelligence: Keyword research that drives search, social and beyondGo beyond the basics of general keyword research and see how that knowledge can be used to inform all online and offline marketing channels. This session will teach you systematically how to conduct keyword research and harness the power of those identified keywords to enable greater marketing success and campaign performace across your PPC, SEO, Social Media, mobile, video and traditional media channels.
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| 12:15-1:15pm | Lunch | |
| 1:15-2:15pm |
IntermediateAdvanced Settings to Get Better Results from PPC & Display AdsLearn tips for using the latest advanced features and hidden settings for PPC & Display along with an unprecedented look at best practices for 2011.
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AdvancedMobile Marketing Metrics: When geo & local search intersects social media for real revenue opportunities.We all hear "it's the year of Mobile". But finally with Apps, iPhones, Blackberrys and Droids we see that significant traffic and revenue (est over $1B) is coming from the mobile device. So how do we start to measure the impact, and what's the strategy to execute against to harness mobile as a tool for ecommerce and even lead Generation?
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| 2:15-3:15pm |
IntermediateHow to Convert More Visitors to Customers: A systematic, repeatable approach to increasing conversion rates by 30%-250%First page Google rankings and gobs of traffic are useless unless your website and landing pages convert visitors to paying customers at a profitable rate. Jam packed with specific examples and actionable ideas, this session will provide you with a proven framework that you can use to immediately increase your website conversion rates.
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AdvancedNeuro Web Design: What makes them click?We think that people are logical and rational, and that their decisions are made by careful thinking. But the reality is that your online customers decide whether or not to buy, register or engage in a largely unconscious way. This session will provide context to your website optimization efforts through a review of the automatic triggers that people react to on a website.
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| 3:15-3:30pm | Break | |
| 3:30-4:30pm |
IntermediateTop 5 Drivers of Email Marketing Success in 2011Today C2B or Consumer to Business is the new norm. For a business to connect to this empowered consumer they have to intrigue the consumer, earn their trust, and be relevant. Learn the 5 key elements your email marketing program depends on and ways you can leverage analytics, all your channels, specially your people channel.
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AdvancedClosing the Loop with Web AnalyticsLearn how to use your own web analytics tools to track which visitors to your site become customers. This session provides B2C and B2B examples of how to close the loop on where your customers come from, what they do before and after they buy and other key factors that might influence conversion.
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Managing Director (MD)
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IT/Web:
Executive Director, IT
Webmaster
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IT Project Manager
