Tuesday, 22 March
Social Media Content Strategy Tactics & Best Practices

This workshop will walk students through a 9 step methodology on how create a great central content strategy to use for all social media efforts. Here you'll find:

• In-depth Case Studies In-depth Content Marketing and Social Media case studies,
• NEW Research on industry wide research on the trends and use of social media,
• Hands on Tactics and Best Practices for executing including how to develop a great blog, integrating User Generated Content, Facebook, LinkedIn and Twitter
• Measurement and Management Tools to provide competitive advantage and analytics needed to improve and benchmark
• Complete Social Media Road Map to develop an effective Content Marketing Strategy for all Social Media Efforts.

Classes attended earn you credits toward certification with the Online Marketing Institute Level 2: Social Media Integration & Execution. Additionally, all workshop attendees receive special discount pricing for certification programs.

Wednesday, 23 March
Successful Strategies to Get Bottom-Line Results from your Social Media Program

Who should attend: CEOs, C-level executives, Marketing Directors and/or Managers, Sales Directors and/or Managers, Marketing team members.

This session is not for IT professionals, but instead for executives and management trying to implement a successful social networking program for their business. This is not a "how to setup social media" or a "how to publish content" session, but instead Heather will show attendees how to setup and measure social networking for real business results and findability inside the social media portals like Twitter, YouTube, Facebook, Blogs and LinkedIn.

This hands-on workshop will give participants a take-to-work, 5-step action plan to implement a successful social media program in their own company. Based on the methodology outlined in Heather Lutze's book, The Findability Formula, the Easy, non-Technical Approach to Search Marketing, this session is going to help attendees get bottom-line results from social networking.

During this morning workshop, participants will receive:

• Keyword Research Walk-Through: Become an expert in the most critical element of Search Engine Marketing - keyword research & targeting.
• Social Media Optimization: Learn the successful methodology created by expert Heather Lutze that mixes top Search Engine Optimization tactics with the unique field of social media marketing to give your brand ranking in the major search engines.
• Aligning strategy with your team - Get an overview of how to coordinate your Marketing, Sales, IT and leadership team when implementing social media.

  *Bonus* Attendees will receive a free social media corporate policy template they can modify for their own business.

• Tips & Tools: Receive the top keyword research and time management tools in the industry that your search marketing company doesn't want to tell you about.

  *Bonus* Attendees will receive a list of the main keyword research and time management tools implemented in top Search Marketing agencies.