Hyperlocal and The New Town Square:
A Fireside Chat with Warren Webster of Patch by AOL
Join us for a Keynote Conversation with Warren Webster, President of Patch by AOL who will share his thoughts on the future of hyperlocal content. Patch is the largest, dedicated digital content producer focused on local news, information, and community connection. The session will be moderated by Seneca Mudd, IAB Director of Industry Initiatives. The town square is changing.

• Moderator:
  Seneca Mudd, Director, Interactive Advertising Bureau
  
  Close page

  Speaker Profile

  
  
• Speaker:
  Warren Webster, President, Patch
  
  Close page

  Speaker Profile

  
  

Geofences Make Good Customers: Mobile Targeting and Local Results
Marketers are using geofencing to drive the right sub-audience to commercial opportunities. Catch: you have to build the right fence. AT&T; is a leader in the practice and plans to take it to the next level. Learn how.

• Speakers:
  Danielle Lee, Regional Vice President for Ad Product Innovation, AT&T; Advanced Ad Solutions
  Brian Jurutka, Senior Vice President of Mobile and Telecom, comScore
  Alistair Goodman, CEO, Placecast
  
  Close page

  Speaker Profile

  
  

When it rains, it pours: Using apps to drive mobile and iPad engagement
Join Weather.com for a conversation of the first industry-wide study on the intersection between mobile and tablet devices and user engagement in the away-from-home market. Utilizing a case study of a leading automotive retailer, the session will unlock the connection between apps and purchase decisions. Leave the umbrella at home, you'll want to be in this storm.

• Speaker:
  Peter Chelala, VP, Weather.com
  
  Close page

  Speaker Profile

  
  

Back at the wheel: How big auto drives sales
Not only Detroit, but an entire sector is back in prime form. Join Cars.com and a leading auto OEM while they share lessons on how to use display, local, and onsite-search to drive local auto sales with key lessons for other verticals. Come take a test drive.

• Speakers:
  Christa Toole, Partner, Greater Than One
  Pilar Belhumeur, Partner, Greater Than One
  
  Close page

  Speaker Profile

  
  

Clip and save: Group buying, digital couponing and content that works
Why is group buying sweeping the nation? What is the next generation of couponing? How can marketers crack this code? Patrick Hayes VP of CSMG will present findings from market, publisher, and device research to unlock the secrets behind this critical development. Not your grandma's Sunday circular.

• Speaker:
  Patrick Hayes, VP, CSMG
  
  Close page

  Speaker Profile

  
  

In El Barrio: Reaching US Hispanics where they live and shop
The US Hispanic consumer accounts for $1 trillion in purchasing power - one in six residents - yet remains underexploited by North American marketers. Hispanic householders over-consume media and have greater likelihood to shop local. Find out where they are (everywhere) and how they use social (mucho) before they buy. ¿Me oyes?

• Speaker:
  Natasha Funk, Director, Terra
  
  Close page

  Speaker Profile

  
  

Session TBD