9:00-10:15am

Lessons from the World's Largest Brands on How to Harness Social, Search, and Email to drive big market share gains.

This panel will dive deep into how they built award winning campaigns and strategies to become the leading brands online and where they are taking things to the next level in 2011. Hear from: IBM, Cisco, British Museum, Starbucks and Dell.

Moblie Marketing Metrics

10:45-11:45am

When Geo and Local Search intersects Social Media for real Revenue opportunities.

We all hear "it's the year of Mobile". But finally with Apps, iPhones, Blackberrys and Droids we see that significant traffic and revenue (est over $1B) is coming from the mobile device. So how do we start to measure the impact, and what's the strategy to execute against to harness mobile as a tool for ecommerce and even lead Generation?

Facebook, Facebook, Facebook... Ads, Fans, and Groups (and Places).

10:45-11:45am

For many sites, facebook is driving MORE traffic than even Google. And we all know that a lot more time is being spent by both the at work professional and online consumer. That being the case, it's time to have a strategy on how to balance Ads, Fans Page and Groups to drive significant lift in awareness and eventual website transactions or lead capture. Here from Facebook themselves on what's working and why no company, larger or small, btob or btoc can overlook being found on Facebook.

Social Integration

1:00-2:00pm

Creating Interactive Conversations Across Channels

The goal of any business is to grow and know your consumer base and then turn them into raving fans. Learn FIVE things you should be doing to help your business engage consumers and the THREE key channels you should leverage now to create personal, relevant & interactive conversations with your consumer.

The Evolving Inbox

1:00-2:00pm

With Gmail's Priority Inbox and Yahoo recently announcing the integration of Other Inbox, recipients have more control over which messages make it into the inbox and how they're organized than ever before. Inbox hierarchy is becoming a new deliverability and engagement hurdle. Learn what steps email marketers can take now to ensure ongoing visibility and establish inbox preference.

Actionable Analytics

2:00-3:00pm

Marketers today are fronted with audience dictates when it comes to reach and engagement. Learn how to determine which metrics you need to be evaulating in order to ensure your messaging is on target and correctly timed.

Keyword Intelligence

2:00-3:00pm

Keyword Research that Drives Search, Social and Beyond

Go beyond the basics of general keyword research and see how that knowledge can be used to inform all online and offline marketing channels. This session will teach you systematically how to conduct keyword research and harness the power of those identified keywords to enable greater marketing success and campaign performace across your PPC, SEO, Social Media, mobile, video and traditional media channels.

The Key Elements of a Successful, Modern Demand Generation Plan

3:00-4:00pm

Learn how to craft an effective Demand Generation strategy using the key elements of people, process and technology with the end game of making a revenue impact.

Managing Reputations in the Digital World

3:00-4:00pm

Never before have reputations been so volatile and vulnerable as in the current digital space. Learn best practices for managing your personal and corporate reputations and avoiding an online reputation nightmare. This session will cover many simple tactics and strategies to ensure that your online reputation is a true representation of your name and your brand in addition to what to do in the event of an online attack.