OMI Social Media & Search Training Workshops: SES London 2011 - 21-25 February - SES Conference & Expo | The Leading Search & Social Marketing Event

SES presents two special morning Social Media Strategy and Tactics Training Workshops produced by the Online Marketing Institute.

Morning Workshops: Social Media & Search Training (limited seating)

	Tuesday, 22 February	Wednesday, 23 February
8:00-9:20am	Social Media Strategies & Research	Social Media Content Strategy Tactics & Best Practices

Participants may register for training in addition to the SES London conference or independently, as these 1-hour workshops take place before the conference day begins.

Pre-Show Rate: £95 £125

Learn actionable tactics and strategies for effective Social Media efforts in both supporting SEO and converting more visitors - while sipping on your morning tea or coffee!

Marketers are quickly learning how to use Social Media. You tweet, use Facebook, develop a strategy and measure the results. But there's one question that begs an answer: How do we develop the content to share? What are the measurements for success? And Where to Integrate into your overall marketing/search Strategy and Planning.

This optional morning workshop comprises in-depth Content Marketing and Social Media case studies, new industry wide research on the trends and use of social media and most of all the tactics and best practices for executing including how to develop a great blog, integrating User Generated Content, Facebook and Twitter as well as learning to develop an effective Content Marketing Strategy for all Social Media Efforts. Classes attended earn you credits toward certification with the Online Marketing Institute Level 2: Social Media Integration & Execution. Additionally, all workshop attendees receive special discount pricing for certification programs.

Social Media Strategies & Research - Tuesday, 22 February

OMS at SES London offers a global perspective on what drives results for European, APAC (China) U.K. and U.S. marketers and how it affects the international marketing landscape. Come to SES early to get the inside scoop on how search and social media are shaping the way we view and publish content.

Included in this educational hour:

Research Insights and case studies from the Online Marketing Institute regarding how real-world marketers are executing social media and why.
Best Practices Strategies on how to leverage Facebook, Twitter, blogs and user generated content for both a BtoC and BtoB environments, including search and website strategies.
How to Integrate Social and Search into your marketing mix. Hear case studies on what works and what doesn't as well as how to utilize both channels to international markets, including the Europe, UK, APAC (China) and the US.
Fundamental Principles of Online Human Behavior and how to drive significant results to any local market.

8:00am	Introductions & Speaker Brad Kleinman, Director of Education, Online Marketing Institute Close page Speaker Profile
8:10am	What is Happening Globally: Where the world stands on all things Social An overview of where marketers, search engine professionals and your competitors are spending their time and money from a global perspective. Also understand the trends that are emerging in terms of winning and losing tactics and social media platforms.
8:35am	Getting Local: Review the Research as It applies locally Why some trends are prevailing in your local market and others that are coming around the corner. Taking a deeper dive into what is happening in your backyard and why it's happening and what tactics are working best.
9:00am	Human Behavior: How to tap into what your customers want on Social Media We'll work step by step through what your customers actually do and want from your Social and Online efforts and then how to align a content marketing plan, so that you have all the assets you need to leave and make strategic decisions for your business.
9:10am	Pulling it all Together: Where are the Opportunities and How to Execute Going through the final plan and defining your next steps for success.

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Social Media Content Strategy Tactics & Best Practices - Wednesday, 23 February

This Workshop will wall students through a 9 step methodology on how to create a great central content strategy to use for all social media efforts. Here you'll find:

In-depth Case Studies In-depth Content Marketing and Social Media case studies,
NEW Research on industry wide research on the trends and use of social media,
Hands on Tactics and Best Practices for executing including how to develop a great blog, integrating User Generated Content, Facebook, LinkedIn and Twitter
Measurement and Management Tools to provide competitive advantage and analytics needed to improve and benchmark
Complete Social Media Road Map to develop an effective Content Marketing Strategy for all Social Media Efforts.

Classes attended earn you credits toward certification with the Online Marketing Institute Level 2: Social Media Integration & Execution. Additionally, all workshop attendees receive special discount pricing for certification programs.

8:00am	Introductions & Speaker Lars Guthorm Kavli, Partner, ItsOpen Close page Speaker Profile
8:10am	Strategy Purpose: Linking Your Strategy to Content Marketing (the Tactics) An overview of why content marketing is crucial to businesses today and how it sets the stage for effective and successful social media. Exercise: Finding your secret sauce How you can be the trusted expert in your industry to set the stage for your current marketing plan.
8:35am	The Link Between Content Marketing and Social Media Why social media doesn't work without a content strategy (and what you need to do about it). This session will review not only the what, but the how. Exercise: Social Media battle tested How to choose the right social media outlets for your content marketing strategy.
9:00am	8 Steps to Social Media Content Strategy We'll work step by step through a content marketing plan, so that you have all the assets you need to leave and make strategic decisions for your business.
9:10am	Exercise: Action Planning and Wrap Up Going through the final plan and defining your next steps for success.

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What do I get when I attend Social Media Morning Training?
In addition to the valuable learning you will receive from the workshop, you will start earning credits toward online marketing certification as well as receive special student-only perks at the full OMS conference:

Earn credits towards certification with the Online Marketing Institute
Complete student binder with study materials and curriculum content

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