| 8:00-3:30pm |
Registration |
| 8:30-9:30pm |
Morning Coffee |
| 9:30-10:30am |
Attendees may choose to attend one of the three sessions offered during this time.
Track 1
Introduction to Social Media
Social media has become a major piece of the search marketing puzzle and is changing the way we work, communicate and live. Companies are amazed by the influence social media is having and want to understand how to use it effectively. This session is designed to guide you through the complex landscape of social media and how it relates to your brand or web property. You'll learn about the leading sites, the functionality they provide,
and best practices for interacting in these virtual places. You'll also come away with some valuable tips on how to effectively leverage your brand, services and products in different social media environments including Facebook, Twitter, LinkedIn, Flickr, MySpace, Digg, and more.
- Solo Presentation by:
Lisa Myers, CEO, Verve Search
Track 2
Duplicate Content & Multiple Site Issues
More and more site owners are concerned that they might get penalized accidentally or overtly because of duplicate content. If you run mirror sites, will search engines ban you? If you have listings that are similar in nature, is that an issue? What happens if you syndicate content through RSS and feeds? Will other sites be considered the "real" site and rob you of a rightful place in the search results? This session looks at the issues and explores solutions.
Track 3
Video Search Optimisation
According to comScore, YouTube is now the #2 search destination in the world. While the good old organic results pages still attract tens of thousands of experts probing the latest algorithmic quirks and optimisation techniques, video search remains relatively uncharted waters. Panelists discuss the importance of optimising for video search, and probe into tactics like keyword research, copywriting, reputation enhancement, and sponsorships and special programs.
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| 10:30-10:45am |
Session Interval |
| 10:45-11:45am |
Attendees may choose to attend one of the three sessions offered during this time.
Track 1
Twitter Nation & Automation
Within the dramatically expanding social network space, Twitter has become everybody's darling ever since major companies like Dell publicized how many millions of dollars they are actually making via this 140-characters-is-enough micro blogging platform. Of course, the real question is how to bring your message across this huge stream of endless tweets and how to actually be heard in an ocean of white noise without breaking the bank. Obviously, automation is key here — but it does require a lot of insight into the actual mechanics of Twitter in general and online conversations in particular: which automation tools to use? How can you prevent getting your account banned? Treading the fine line between ripping success and utter failure — it's about the right kind of credible interaction. Learn why subtle, "suggestive marketing" works best on Twitter — and how to automate that effectively, too. Plus, learn effective strategies to outpace your competitors.
- Moderator:
Matt McGowan, Managing Director, Americas, Incisive Media
- Speakers:
Ralph Tegtmeier, aka, Fantomaster
Tracy Falke, Director of Content, Search, Social Media & Emerging Technology, Powershift Media Group
Jonathan Allen, Director, SearchEngineWatch
Track 3
Getting Mobilized: Mobile Marketing Strategies
Learn basic mobile marketing strategies that are attracting mobile traffic today. This session will focus on mobile SEO, but will also touch on driving traffic and conversions with mobile applications, text messaging and mobile email. You will learn what you need to know to develop, launch and track an integrated mobile marketing strategy.
This session will help you to understand how mobile marketing fits into the traditional and online marketing mix and determine what mobile marketing strategy is most appropriate for your business. It will provide tips for updating existing sites to work on a variety of mobile devices and will expose the major SEO mistakes that are being made by some of the top mobile marketing agencies.
Attendees will walk away with a clear understanding of basic mobile SEO best practices including mobile site architecture, local and universal SEO tactics that work in a mobile application and how to author meta data that is compelling in mobile search results.
- Moderator:
Erica Schmidt, SES Advisory Board & Global Search Director, iProspect
- Speakers:
Jen Brady, CEO, Fred & Associates
Steve Page, CEO, Mobile Commerce Ltd.
Track 3
Local 2.0: The Evolution of Local Search
What percentage of online searches are local? If you consider searches that end up having some influence on local buying activity, the opportunity is put into perspective. But there are still large gaps between the point of search and the point of purchase. How are online mapping, shopping engines, and directories starting to fill these gaps with user-generated content, video, or inventory data that funnel searchers towards local businesses? More importantly, how are location-based services (LBS) opening up new markets in wireless advertising and providing search marketers with increasing opportunities to target searches based on specific locations? And now that Google has ramped up its local offering with Google Places, that is becoming one of the most prominent type of results for many, many queries!
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| 11:45-12:45pm |
Networking Lunch |
| 12:45-1:45pm |
Attendees may choose to attend one of the three sessions offered during this time.
Track 1
Killer Facebook Marketing Tactics
Facebook! In a little over 3 years Facebook has ballooned to an astounding community of over 500 million users, many of whom are fanatically engaged. The resulting explosion has marketers scrambling for chunks of the gold rush. Replete with internal PPC (Facebook Ads), "SEO" and organic social (participation), Facebook has become a massive standalone social ecosystem all rolled up into one incredible viral ball.
Join our panel of international Facebook marketing pioneers for a no-holds-barred look at:
- Getting found organically: Winning use of Fan Pages, Interest Pages, Groups, Events, Applications & Internal Search (Facebook SEO). Panelists will share real big-brand & small business how-to case studies that rock.
- Facebook Ads: Learn how to run tens of millions of daily impressions with up to 1.25% CTR, awesome targeting, great lead gen' and direct response conversions. See examples of SMBs cleaning up regionally, for very little investment. Discover how others have overcome the Facebook UI's gruelling work flow challenges and discuss emerging tools.
- Facebook Competitive intelligence: Zero in with laser precision. Attendees will take away techniques & tactics to target customers and identify influential users. This includes gathering comprehensive data on your competitors' most engaged friends, for holistic organic friend-making and buying your competitors' friends with Facebook Ads.
- Moderator:
Matt McGowan, Managing Director, Americas, Incisive Media
- Speakers:
Liana Evans, Author and Co-Founder & CEO, LiBeck Integrated Marketing
Massimo Burgio, Founder & Chief Strategist, Global Search Interactive
Track 2
SEO Through Blogs & Feeds
Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimisation.
Track 3
Making Money with Affiliate Programs
If you are looking to get in to the world of affiliate marketing and become an affiliate for the first time, then you can't afford to miss the tips, tricks and techniques specifically focused on affiliate marketing revealed by our experts. Designed to help you navigate through all the various affiliate programs and the inherent difficulties of being an affiliate, this session will cover everything from commissioned-based "click-through" programs to managing product feeds, how to choose a niche and optimising someone else's content. Part art and part science, with affiliate marketing there are no products to develop, warehouse or ship; and no orders to process or refund. Sound too good to be true? Join us and learn what it takes to become a successful affiliate!
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| 1:45-2:00pm |
Session Interval |
| 2:00-3:00pm |
Attendees may choose to attend one of the three sessions offered during this time.
Track 1
Search, PR and the Social Butterfly
RT this. Take social media to the boardroom! Social media continues to spread its wings with the advent of Google Social Search, Bing, Twitter Search and Yahoo's Twitter-like moves. With the demise of traditional media outlets and the rise of search and social, PR firms have also gotten a big lift and muscled in on the territory once ruled by advertising agencies. Time to eighty-six the anachronistic press kits and media lists and hand over the keyword rich online status updates and Twitter feeds. Don't miss this opportunity to hear firsthand from online PR/social media pros that bridge the best of both worlds while influencing SEO via Profiles, Fans, Tweets, Friends and Follows.
Track 2
Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals
We hear it all the time: an online marketer returns from an SES event brimming with new ideas and advertising tactics only to hit a wall when they present their plans to the developers responsible for implementing their ideas. It's no secret that marketing and tech don't often speak the same language and as a result projects are slowed or stalled, and millions of marketing dollars are wasted. So how do you bridge the gap? Hear from a panel of marketers and developers on how to collaborate and pull off a technical online project successfully.
Track 3
Digital Asset Optimisation
Search result multiplicity is not a new phenomenon, but recent advancements guarantee that the world of search and marketing will be changing forever. How do the new "blended" search results pages affect your marketing strategy? Do these changes mean that the major search engines are eager to keep the "second click" on web properties owned by them? How popular are the new blended search results with users?
- Moderator:
Jon Myers, SES Advisory Board & Head of Account Management, Yahoo! UK & Ireland
- Speakers:
Paddy Moogan, SEO Consultant, Distilled
Jim Yu, Founder & CEO, BrightEdge
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| 3:00-3:30pm |
Afternoon Break |
| 3:30-4:30pm |
Attendees may choose to attend one of the three sessions offered during this time.
Track 1
Social Media & the Marketing Mix
In the last year, social media has seen a meteoric rise in exposure, insinuating itself into our collective vernacular & psyche through high profile mainstream media attention. Whether it's a TwitPic of a plane crash rescue or Burger King's misguided Whopper Sacrifice on Facebook, marketers around the globe have seen beyond the hype and started to really understand its power. If Social Media is the tool, then Social Media Marketing is the discipline. Whether you start the conversation with your audience on Twitter, Facebook, Windows Live or simply set up a blog to start talking, you need to make sure your campaign resonates throughout your entire marketing strategy.
- Moderator:
Lisa Buyer, President & CEO, The Buyer Group
- Speakers:
Kristjan Mar Hauksson, Founder, Search & Online Comm., Nordic eMarketing
Mel Carson, Microsoft Advertising Community Manager, Microsoft Advertising
Track 2
Tough Love Site Clinic
This interactive session will take volunteers from the audience who would like to have their sites reviewed by two of the industry's top experts. They may not be gentle but you will love the end results!
Track 3
Conversion Clinic
There are many companies out there for which traffic is not a problem. Are you one of those companies that get plenty of visitors but only about 2% of those that visit convert into a sale or a lead? This interactive session takes volunteers from the audience and examines their websites live to show you why you aren't making enough sales. Do you know the main issues holding your website from converting visitors? Our panel of experts will make sure you walk away from this session with a great deal more insight about the factors that cause your website to act like a leaky bucket and what to do about them.
- Speakers:
Ben Jesson, CEO & Co-founder, Conversion Rate Experts
Karl Blanks, Chairman, Conversion Rate Experts
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| 4:30-5:15pm |
Wrap-up Session
At the end of every SES Conference & Expo, we like to provide an opportunity for the audience to give us feedback. Good, bad, indifferent — we listen to it all. So if you have ideas for ways that we can improve the experience, we really want to hear them. Mike Grehan, Global VP Content for SES, Search Engine Watch, and ClickZ, leads a small panel of SES advisory board members to answer any questions you have on any aspect of the show. But more importantly, to listen and take notes.
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