Conference Agenda: SES London 2011 - 21-25 February - SES Conference & Expo | The Leading Search & Social Marketing Event

Agenda Overview: SES London 2011 - 21-25 February

Monday, 21 February - SES Training (Additional registration fee applies)

8:00-12:00pm	Creating Social Media Strategies Using Audience Research	Information Architecture
1:00-5:00pm	Link Acquisition and Optimization	Google AdWords Tactics to Improve Your ROI
6:30pm-late	SES London Meet & Greet

Theatre Presentations: Schedule

Theatre Presentations
in the Expo Hall
(open 10:00-6:00pm)

10:50-11:10
12:20-12:40
12:50-1:10
1:30-1:50
2:20-2:40
4:10-4:30
4:40-5:00

SubmitEdge
adX
Symantec
AuroIN LLC
PRWeb
WebCertain
Raven

Tuesday, 22 February - Day 1

7:30-6:00pm	Registration
8:00-9:20am	OMI Morning Workshop: Social Media Strategies & Research
8:30-9:30am	Morning Coffee
9:30-10:45am	Conference Welcome & Opening Keynote Jeffrey Hayzlett Celebrity CMO, Best Selling Author & Former Kodak CMO
10:45-11:15am	Grand Opening of the Expo Hall (open 10:00-6:00pm)
	Track 1	Track 2	Track 3
11:15-12:15pm	Introduction to Search Engine Marketing	Basic Analytics	Key Points in Launching a Global Website
12:15-1:15pm	Networking Lunch in the Expo Hall
1:15-2:15pm	Introduction to SEO	iSponsored sessions are free to attend. Click for session details! A Powerful New Choice in Search	Music & Search Engine Marketing: Quality Score & The Volume Game
2:15-2:45pm	Afternoon Break in the Expo Hall
2:15-2:45pm	(2:30-4:30pm) IDM Workshop: Digital Marketing Strategy
2:45-3:45pm	Link Building Basics	Meaningful SEO Metrics	Introduction to Information Retrieval on the Web
3:45-4:00pm	Session Interval
4:00-5:00pm	How to Become a Link Magnet	Deep Dive Into Analytics	PPC or SEO? The Ultimate Search Marketing Battle
5:00-6:00pm	Networking Cocktail Reception
6:00pm-late	LondonSEO Party Open to everyone.

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Theatre Presentations: Schedule

Theatre Presentations
in the Expo Hall
(open 10:00-3:00pm)

12:00-12:20
12:30-12:50

Purecontent
teliad

Wednesday, 23 February - Day 2

8:00-6:00pm	Registration
8:00-9:20am	OMI Morning Workshop: Social Media Content Strategy Tactics & Best Practices
8:30-9:30am	Morning Coffee
9:15-12:30am	NMA Live @ SES
	Track 1	Track 2	Track 3
9:30-10:30am	Successful Information Architecture	Monetising Social Commerce: Brand Loyals, Brand Mavens and Today's Social Targeting Revolution	Introduction to Paid Search
10:30-11:00am	Coffee Break in the Expo Hall (open 10:00am-3:00pm)
11:00-12:00pm	Marketing to the European Union	Update on Real Time Search: I Want it Now!	Content Marketing Optimisation
12:00-1:00pm	Networking Lunch in the Expo Hall
1:00-2:00pm	Why Does Search Get all the Credit?	iSponsored sessions are free to attend. Click for session details! Over 50 Killer Internet Marketing Tools To Measure Your Online Marketing Strategies	PPC Beyond Search: New Ad Formats, Display & Social
2:00-2:30pm	Afternoon Break in the Expo Hall
2:30-3:30pm	Is Search Remarketing/Retartgeting Right for You?	Enterprise Level SEO	Ads in a Quality Score World
3:30-3:45pm	Session Interval
3:45-4:45pm	Developing Great Content	Crossing the Digital Divide: The Leap From Search to Display	Advanced Paid Search Tactics
4:45-5:00pm	Session Interval
5:00-6:00pm	SEO and EXCEL for Big Websites	Augmented Reality Revisited	Paid Search Site Clinic
6:00-7:00pm	Black Hat, White Hat: Unconferenced
7:00-11:30pm	SEO Chicks Party Open to conference pass holders only.

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Thursday, 24 February - Day 3

8:00-3:30pm	Registration
8:30-9:30am	Morning Coffee
	Track 1	Track 2	Track 3
9:30-10:30am	Introduction to Social Media	Duplicate Content & Multiple Site Issues	Video Search Optimisation
10:30-10:45am	Session Interval (Note: Expo Hall is closed)
10:45-11:45am	Twitter Nation & Automation	Getting Mobilized: Mobile Marketing Strategies	Local 2.0: The Evolution of Local Search
11:45-12:45pm	Networking Lunch
12:45-1:45pm	Killer Facebook Marketing Tactics	SEO Through Blogs & Feeds	Making Money With Affiliate Programs
1:45-2:00pm	Session Interval
2:00-3:00pm	Search, PR & the Social Butterfly	Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals	Digital Asset Optimisation
3:00-3:30pm	Afternoon Break
3:30-4:30pm	Social Media & the Marketing Mix	Tough Love Site Clinic	Conversion Clinic
4:30-5:15pm	Wrap-up Session/Open Forum

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Friday, 25 February (Additional registration fee applies)

9:00-4:00pm

Online Marketing Summit - All Things Digital Best Practice Day

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