November 28-30, 2007 • Hyatt Century Plaza Hotel • Los Angeles, CA  
 

Conference Agenda - Day 2

SES Local @ ILM:07
Thursday, November 29, 2007

*Agenda subject to change		 ILM:07
Wednesday-Friday
November 28-30, 2007
Time

7:30am-8:30am

Continental Breakfast

View the full
ILM:07 Conference Agenda - Day 2

Please note: the above link opens to our partner's website.

8:30am-12:30pm

Morning Sessions presented by ILM:07.

View the full ILM:07 Conference Agenda - Day 2
Please note: the above link opens to our partner's website.

12:30pm-2:00pm

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Luncheon in Exhibit Hall

  

10:00am-10:45am

Session B: Maps: They're Not Just for Driving Any More
Maps used to be interesting to look at; now you can actually make money by using them. The geographic interface changes the notion of paid and organic search campaigns, taking PPC to a whole new level. By getting hyper-local, geotargeting and keyword phrases open uncharted opportunities for search marketers. Learn how this channel can expand your paid and organic search campaigns in a highly targeted way with PPC and local business listings.

Moderator:
  • Aaron Kahlow, Managing Partner, BusinessOnLine, Online Marketing Summit
Speakers:
  • Ian White, CEO, Urban Mapping
  • Joe Abraham, VP of Web Marketing, Sage Rock
  • Benu Aggarwal, Founder and President, Milestone Internet Marketing, Inc.
  • Danny Moon, Co-founder, UpNext
  

2:45pm-3:00pm

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Transition Break

 

3:00pm-3:45pm

Session B: Best Practices for Using PPC for Local Targeting
PPC is inherently the entire Web. It is essential to educate companies around best practices for local targeting. This session covers best practices for reaching a local audience and ensuring that the engines, keywords and ad copy are all working in tandem.

Moderator:
  • Kevin Heisler, Executive Editor, Search Engine Watch
Speakers:
  • Court Cunningham, CEO, Yodle
  • Brad Geddes, Director of SEM, LocalLaunch
  • Simon Heseltine, Director of Search, RedBoots; Serengeti Communications
  • Jon Kelly, President, SureHits
  • Dorab Patel, Founder and Chief Technology Officer, Matchcraft
  

3:45pm-4:15pm

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Refreshment Break

 

4:15pm-5:30pm

Afternoon Sessions presented by ILM:07.

View the full ILM:07 Conference Agenda - Day 2
Please note: the above link opens to our partner's website.

5:30pm-7:30pm

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Networking Reception

  

*Agenda subject to change

 


Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call 203-295-0052.

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@searchenginestrategies.com or call 212-457-7906.

Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.

Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.

Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.

Audio and/or Video Taping is prohibited without the prior permission of the organizers.

Registration Information (opens to partner site)

Event Information

Who should attend?
  • Online marketers
  • Executives
  • Business owners
  • SEM/SEO professionals
  • Media planners/buyers
  • Webmasters
  • Direct marketers
  • Agency professionals
  • E-commerce managers