9:00am-9:50am

Local Search: Why Your Business Needs to Be There and How
Local search appears at the top of search results pages, and searchers respond by clicking on the restaurant, stylist or car service they're looking for. Even if you are not listed, your competition probably will be. So where do those local results come from and how do you get your business listed? Which are the major players you can't afford to ignore? Which are up and coming with great value for cost? Panelists from local search media and sites using local search successfully will show you how local search can bring you not just Web site traffic but also foot traffic.

10:00am-10:45am

Local Link Love
The pursuit of links these days parallels the holy grail quest. While local link campaigns are often overlooked, they can be some of the most relevant links to pursue. From leveraging relationships with the BBB, local chambers of commerce and other local business associations to connecting with the community at large, the best linking strategy for your business might just be in your own backyard. We will examine how to find these local links and discuss ways to increase the likelihood of getting these sites to link to you.

11:00am-11:45am

Local Keyword Research - Laying the Foundation for Success
Keyword research is fundamental to every search marketing activity. It's also where many companies make costly mistakes. This is especially true in local search where selecting the wrong terms can threaten the success of your campaigns. This session will cover how to avoid pitfalls as well as strategies and best practices companies can follow to identify local terms that can turn both their organic and paid campaigns to gold.

1:00pm-5:30pm

Afternoon Sessions presented by ILM:07.

View the full ILM:07 Conference Agenda - Day 1
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