Speaker Profiles
Don Anderson is currently the director of Sales and Marketing at CNNGo. In this role, he is responsible for spearheading all social media, SEM and SEO strategies and campaigns, while overseeing advertising sales initiatives of CNN's online travel lifestyle news property.
Mr Anderson has more than 19 years' experience in the media industry. Over the last decade, he has been heavilyinvolved in product development and promotion of online and mobile platforms, and online advertising sales in Asia Pacific. This has included overseeing projects for Intel, Hewlett-Packard, Singapore Airlines, Sony, Mattel and PCCW, among others.
Mr Andersonis a journalism graduate from Ryerson University in Toronto, Canada and holds an MBA from the Macquarie Graduate School of Management.
Simon demonstrates over 15 years experience in the digital, direct & social industries. He has managed a large portfolio of blue chip clients , working across a variety of industries, most notably FMCG, Automotive, Fragrance, Information Technology, Travel and Retail.
Simon is responsible for driving & delivering social media strategies, buzz monitoring initiatives, social engagements & activations for Tier 1 clients including Nike, Diagio, Unilever, Proctor & Gamble, Mercedez-Benz, Gucci, Pizza Hut, Telkomsel, PepsiCo, DELL, SAP, Dulux, GSK, Sony & DeBeers throughout the APCI markets.
AnolBhattacharya is a consultant for hi-tech and telecommunicationsclients—such as Cisco Systems, IBM, IDC Asia Pacific, HP andDatacraft—on behalf of GetIT (Singapore). He has held this position for over 10 years and focuses on B2B marketing, demand generation, lead nurturing, social media strategy and implementation, interactive digital media for marketing initiatives, and user experience design.
He is a regular columnist on B2B marketing in various print and online media channels, such as Business Times, Straits Times, Marketing Interactive and Asia One, among others. He is also the editor-in-chief of B2Bento.com, a leading blog about news, views and reviews of the B2B marketing space and the social media scene in Asia. Mr. Bhattacharyahas delivered keynote addresses at major marketing conferences across the region including Click Asia Summit (Mumbai), AdTech (Singapore), SiTF Workshops, and BritCham Singapore Breakfast Briefings.
He is the Honorary Secretary of the Digital Media Chapter of the Singapore Infocomm Technology Federation (SiTF), and routinely guest lectures at the Singapore Management University on entrepreneurship.
Napoleon Biggs is responsible for driving digital business growth and integration across Fleishman-Hillard's regional footprint of 13 offices in Asia. His focus includes strategy, client consulting, program development, and staff training, networking and education.
Napoleon is a reputed digital communications thought leader and influencer in multiple Asia-Pacific markets. A successful program he created, "Web Wednesdays," is the only pan-regional forum and network of its kind for communications practitioners focused on digital integration. Since he founded it in Hong Kong in June 2007, the "Web Wednesdays" community of Asian digerati has grown to over 2,500 members with monthly gatherings in Hong Kong, Singapore, Guangzhou, Beijing, Bangkok and Ho Chi Minh City.
Upon completing his Chinese studies in Beijing, Napoleon started his career in sports marketing and satellite TV news. When the Internet took off in the late '90s, he launched the Asia Capacity Exchange, a Web-based B2B platform for trading international telecoms bandwidth. As the move to get online gathered pace, Napoleon then co-founded and built a digital marketing consultancy, Web Guru Asia, servicing clients from offices across six Asian cities. His latest endeavour was Palava Digital, which advised clients how to engage consumers, measure performance and generate revenue through social media.
Napoleon is available for conversation on @webwednesday
Jesper Broberg joined Sitecore International in January 2010, to assist in the company's rapid global growth. Prior to this position, Mr. Broberg spent some seven years working in international business development and over a decade in the information technology industry. Mr. Broberg has unparalleled industry knowledge and brings with him an international background to Sitecore. Currently. Mr. Broberg is focused on developing the Sitecore business in China, Finland, France and South Korea.
Having just announced version 6.5 of its CEP (Customer Engagement Platform), Sitecore has established itself as a global leader and innovator within the WCM/WEM market. Shifting focus from traditional WCM towards campaign management, cross-channel communication and real-time personalization, Sitecore is included in the "Leader Quadrant" for WCM by Gartner Group.
Cody Chan is the Director of China Search (Asia) Limited, the exclusive reseller of Baidu in Hong Kong, Macau, Taiwan and Singapore. The firm provides an effective online advertising solution to advertisers who aim to develop their business in China. He is responsible for overseeing the firm's business operations including sales, marketing and business development.
Before joining China Search, Mr Chan worked with Yahoo! Hong Kong and i-Cable Communications. He has more than 12 years of media and advertising experience.
Graduated from Baylor University of Texas in the U.S.A. with a Bachelor of Management Information System, he founded his first I.T. Company named Expert Media focused on web hosting in 1998. He subsequently joined UDomain.com.hk as Director in 2000. Russell is now the Assistant General Manager of Commercial Radio Interactive. With his sheer dedication in I.T. and over 10 years of experience in hosting related fields, Russell's expertise lies in client project development as well as network implementation. At Commercial Radio Interactive, he has spearheaded all product designs including leading the I.T. and content teams to emanate new revenue streams for the company.
Steven Chang oversees the business of ZenithOptimedia in Greater China. He has been working with ZenithOptimedia since he moved to China in 1996.
Mr. Chang has nearly 20 years' experience in integrated media planning and has won numerous top-level advertising awards, including 2010 People of Marketing by Golden Great Wall Media Awards, Top 100 Marketing Elites from V-Marketing and Golden Mouse Top 10 Internet Marketing Leaders. Before he moved to the mainland, Mr. Chang was chairman of the Hong Kong 4As committee for two years.
He has also served on the judge panels of many advertising competitions. He chaired the final judge panel of the Tencent MIND Award in 2010, and has held the post of chairman of the final judge panel for the ROI Festival Digital Award since 2009. In 2008, he was a judge for the Effie Awards and the China Online Advertising Contest. He has been the judge of the China Outstanding Marketing Award sponsored by the Economic Observer for four consecutive years since 2006.
Mr. Chang earned a bachelor's degree in biochemistry in the UK and has an EMBA from Kellogg-HKUST. He is a guest professor at Beijing Normal University and in the communication department of Hunan Institute of Science and Technology. He frequently writes for China Business Journal.
Philip G Chiu is the Chairman and Chief Executive Officer of Beyond Media Global. BMG is the Asia Partner for Sequoia Capital and Arts Alliance Backed KENSHOO Search. KENSHOO is integrated with BAIDU, Yahoo, Google, Yandex, Facebook. Marquee Clients include ZUJI, CTRIP, leading Agencies in Japan, India and Australia as well as top tier brands in Asia. Headquartered in Hong Kong, BMG also has a branch office in Shanghai and a representative office in Tokyo. Previously, Mr. Chiu was Senior Vice President of SearchForce, Inc, responsible for Global Business Development and Corporate Partnerships. Prior to SearchForce, Mr. Chiu was the Regional Monetization Manager for Asia Pacific at Yahoo, Inc. Mr. Chiu spent the earlier part of his career at Bank of America's Investment Bank in New York City. Mr. Chiu graduated with Honors from the Johns Hopkins University and is a recipient of the Woodrow Wilson Fellowship. He is a avid supporter of non profits and social enterprises.
Eddie Choi, Managing Director of the Hong Kong-based digital agency FrontiersDigital (F-D). F-D is a wholly owned subsidiary of Milton Exhibits Group. Milton Exhibits Group is a leading event enabler in the Asia Pacific region with offices in Hong Kong, Beijing, Shanghai, Guangzhou, Macau, Taiwan, and Singapore. Eddie is a widely recognized digital marketer in the Greatest China region for his strategy works that adopted by many multinational corporations. Eddie had been invited to speak for different marketing conferences in Asia including SES China, Ad Tech China, and also numerous of private conferences held by the government and commercial organizations. Eddie's specialty is search and social marketing particularly with a deep understanding of the market in China. He is a member of SES global advisor and a contributed columnist of Clickz Asia.
Ms Jacqueline Chong is the Head of Marketing of Green Tomato Limited and Director of Marketing of TalkBox Limited. She's responsible for developing marketing and communications strategies and promoting both companies to their audience around the world. Ms Jacqueline Chong holds her master's degree from the University of Warwick in Creative and Media Enterprises. She has worked as a copywriter and played sales and marketing roles in Monster.com and Macmillan Publishers.
Robin Chua is a pioneer in online marketing. He helped startinKline Global, anonline PC-based software vendor, in Singapore in 1996. During his service with the firm, Mr Chua has helped grow revenue five-fold. Mr Chua has vast expertise in designing and managing marketing campaigns.
Mr Chua holds a diploma in Multimedia Engineering from Singapore Polytechnic and a Bachelor of Science degree in Marketingfrom the University of Bradford, in the United Kingdom.
As Asia-Pacific director of 360 Digital Influence for Ogilvy, Thomas Crampton heads a team stretching across 23 cities in 15 Asian territories that helps companies conceive, develop and execute strategies in Social Media.
Prior to joining Ogilvy, Mr. Crampton spent 18 years as a globetrotting newspaper correspondent, mainly for the International Herald Tribune and The New York Times, reporting from five continents and dozens of countries.
Passionately involved in digital since 2004, he writes a widely read blog, thomascrampton.com, and is a frequent keynote speaker and moderator at high profile conferences around the world, from the World Economic Forum in Davos to Le Web in Paris.
While at the International Herald Tribune, Mr. Crampton launched the newspaper's first blog, wrote a weekly column about Asia, was a Paris-based feature writer on media and technology, covered the 2004 US presidential election for The New York Times, reported on the 1997 Asian financial crisis from Thailand, the SARS outbreak from Hong Kong, the civil war in Sudan, rebel fighting in Sri Lanka, Taiwan’s largest earthquake, US hurricanes, the Cannes Film Festival and many more topics.
Currently on the board of the The Foreign Correspondents' Club of Hong Kong, Mr. Crampton has served as president of that club as well as president of The Foreign Correspondents' Club of Thailand and on the board of the New York-based Overseas Press Club.
In addition to publisher's awards from The New York Times and citations from Amnesty International for his articles and photography, Mr. Crampton has served as a judge for numerous journalism awards and worked to promote freedom of expression and the training of journalists. He has served as an awards judge for the World Economic Forum's Technology Pioneers, the Society of Publishers in Asia editorial awards, the Southeast Asian Education Ministers Organization and numerous others.
He is co-founder of the Foreign Correspondents' Club Charity Fund that has raised more than US$3 million to support the higher education of disadvantaged children from the Po Leung Kuk. Check out our amazing scholarship winners here!
Damien Cummings is currently Dell's online director for Asia Pacific and Japan and Global Social Media Director. He has worked as a digital sales and marketing leader for the last 15 years. During this time he was the head of sales, marketing and digital/content strategy for iconic brand marketers including Dell, Citibank, Coca-Cola and NRMA, as well as the Asia Pacific media lead and General Manager of Ogilvy & Mather (Asia's leading advertising agency) and Managing Director of a top 20 Australian digital agency.
Mr. Cummings has broad experience in media sales, media planning & buying, e-commerce, digital marketing and mobile technology, content development and commercialization, team leadership, P&L/financial management and building successful stakeholder relationships.
Mr. Cummings received his graduate certificate of business administration from Charles Sturt University.
Alvin Foo is an internet and telecommunication expert with over 18 years of work experience primarily in the space of wireless and internet networking. Alvin is currently the Head of Mobile Advertising for Google. He was formerly the Vice President for Asia Pacific, Velti PLC, a Nasdaq-listed Mobile Advertising company. Prior to that, he was the Head of Mobile Sales for Nokia China and the Executive Director of Madhouse Inc, a leading Chinese Mobile Marketing company.
George Godula is co-founder of Web2Asia – a consultancy and incubator for Internet & E-Commerce companies in China and Japan. Clients include Western companies such as Bigpoint, Jimdo and Panjiva as well as local online players such as Alibaba and Tencent. George is also the Managing Director Asia of the international Direct Response Advertisement Agency MH | direkt. The agency is specialized on conversion oriented & ROI driven online and offline marketing. Clients include consumer brand advertisers, E-Commerce and B2B companies such as Esprit, Swarovski, Bosch, Henkel, Nokia Siemens Networks, W.L. Gore, Kaiser & Kraft or Gildemeister AG.
Nick Gold joined Emailvision in September 2008 and is currently the vice president of Asia Pacific. He has 15 years of senior management experience in the software and services industry.
Mr Gold began his career in the SAP sales team at IBM global services. Following this position, he managed UK sales for a division of Sage Software. Prior to joining Emailvision, Nick led several sales teams at LexisNexis UK.
Mr Goldholds a Master's degree in International Business from the University of Manchester, Institute of Science and Technology.
Mike Grehan is global VP, content, at Incisive Media, publisher of Search Engine Watch and ClickZ, and producer of the SES international conference series. Previously, he worked as a search marketing consultant with a number of international agencies, handling global clients such as SAP and Motorola. Recognized as a leading search marketing expert, Grehan came online in 1995 and is the author of numerous books and white papers on the subject. He is chair of the SES advisory board and in March 2010 was elected to SEMPO's board of directors.
As Regional Director for Turner Entertainment Interactive Media (Turner Interactive) and General Manager of TurnOut Ventures Limited, Benjamin leads the development of the interactive business unit tasked with expanding online consumer engagement and commercial opportunities across Turner's kids, animation and entertainment brands through the launch of new online community-based games and bringing to market online video and e-commerce services to complement Turner's television and consumer products divisions. His role also includes the management of over 16 consumer websites in Asia Pacific spanning Cartoon Network, Pogo (India), WB (India), truTV, and Turner Classic Movies, and overseeing staff across offices in India, Korea, Hong Kong, plus operation centres in China and the Philippines.
Additionally, Benjamin manages TurnOut Ventures Limited, a business focused on the development of original content across digital media and consumer products. TurnOut Ventures is currently developing and operating massively multiplayer online games (MMOG) based around Ben 10, Tom and Jerry, and characters from the Cartoon Network Universe. TurnOut Ventures is also driving the global brand and product development for Tuzki, an expressive bunny character fast emerging as an icon of the Internet generation,.
Prior to joining Turner, Benjamin was Marketing Director at eBay and managed new business ventures in Southeast Asia at Yahoo!
T R Harrington is the chief executive officer and co-founder of Darwin Marketing, a Shanghai-based pioneer in China's search engine marketing industry. Hehas been at the forefront of interactive marketing and information technology since 1995. In addition to developing one of the first fully integrated online marketing platforms while at USWeb/CKS in 1998, his team pioneered some of the first uses of search engine marketing, online sweepstakes, e-coupons and other online products within fullyintegrated, ROI measurable campaigns.
Prior to co-founding Darwin Marketing in late 2005, Mr Harrington held management positions at USWeb/CKS and RedGorilla.com. Select client credits include work for L'Oreal, Chanel, Dell, Nokia, eBay, AOL/TimeWarner, Chivas, Hewlett Packard, P&G and leading Chinese brands such as China Mobile, TenCent and Alibaba.
Mr Harrington holds an MBA from the University of Virginia (Darden) and his expertise has been sought by or featured in Harvard Business Review, Fortune Magazine, Search Engine Strategies, Search Marketing Expo, SEMPO and AdTech.
Kevin Huang is the chief executive officer and a co-founder of Pixel Media. He is responsible for the group's overall corporate direction and business strategy, overseeing the group's performance. Mr Huang also works closely with the heads of individual markets to identify initiatives on sales, business development and marketing.In 2002, he led the management buyout of DoubleClick Media Hong Kong to establish Pixel Media.
Mr Huang has over 13 years experience in online advertising media and sales across Asia. Prior to establishing Pixel Media, he served as the director of advertising sales and network development atDoubleClick Media. Before joining DoubleClick, he held various sales positions at 247 Media Asia, Chinadotcom and NSTP Interactive (Malaysia).
Mr Huang is dedicated to promoting the development of interactive advertising in Hong Kong and Asia. He is a board advisor, vice chairman and founding member of the HK Association of Interactive Marketing, and fellow member of the Asia Digital Marketing Association, The Hong Kong Advertiser's Association (2As) and the Hong Kong Accredited Advertising Agencies Association (4As).
Sam has been in the media industry over 15 years and he is an innovative executive of sale & marketing in both traditional / new media. Currently Sam works as Consultant for some MNC and also running his own digital media company in HK and China.
In the past two years, Sam was helping setting up a new digital audio broadcasting radio station "DBC HK Ltd.", which launched in Aug 2011. Before that, Sam was the General Manager of Next Media Interactive in charge of both Hong Kong and Taiwan operation. Sam joined Admart as e-comm development manager in 1999 and was transferred to the online dept in the same group involved in launching the atnext.com in 2001, the leading online news portal in HK. In 2009, the Company launched the "atnext" iPhone Apps which was the first iPhone newspaper apps in Hong Kong. Sam was also responsible for setting up the Next Media Webcast Ltd., an interactive TV platform in 2007.
Having delivered hundreds of keynote speeches and seminars nationwide, Aaron Kahlow is one of the more well-known faces in the online marketing and advertising space. He is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, website usability, SEO, web analytics, and overall web strategy. Metropolitan Magazine named him one of the “Top 40 entrepreneurs under the Age of 40” in 2006. Kahlow served on the International Board of Directors of the Business Marketers Association and in an advisory capacity on several other boards.
Richard Kwong is currently the head of SEO for Hotels.com. He develops and leads various SEO and social marketing campaigns in over a dozen markets in Asia-Pacific for Hotels.com. Prior to working in the region, Mr Kwongspent eight years in Silicon Valley working with various online marketing and technology companies, including Adchemy and QuinStreet.
Mr Kwong has over 15 years of experience as a digital marketer and technology professional. He began his career working at various advertising agencies, and helping build and grow their interactive/digital competencies. Heis a graduate of Simon Fraser University andstudied information technology and audience research.
Adaline Lau, ClickZ Asia’s editor, oversees day-to-day editorial operations covering digital marketing including search, social media, mobile, analytics. Before ClickZ, she was a senior reporter at Marketing Magazine and worked as a journalist for The Singapore Marketer and Asia Pacific Broadcasting.
Eden gained extensive exposure in the China market when he started working in China in 2005, in the capacity of Group Marketing Director of an on-line MMORPG game business and CEO of a retail chain. During that period, he witnessed the strong growth of social media in China. Before moving into China, Eden held senior brand and marketing positions in Hutchison Telecom and Hongkong Telecom/PCCW where he pioneered quantitative analytics in studying brand and customer dynamics. He extended and applied that knowledge on the Brandtology platform, and provides business insights to his clients' on their social media activities. Eden holds a MBA from the Hong Kong University of Science and Technology and also completed an International Executive Development Program in INSEAD, France.
Vincent Lau is currently director of e-commerce for Sa Sa International Holdings Limited—a leading cosmetics retailing group in Asia, with over 220 stores and counters across Hong Kong, Macau, Mainland China, Malaysia,Singapore and Taiwan. Mr Lau has full responsibility for all aspects of the firm’s digital and e-commerce business. He has vast expertise in ROI analysis, financial projections, competitive analysis, digital business formation, development and expansion.
Mr Lau is an e-commerce industry leader, with broad experience in managing businesses and workforces across three continents. He has extensive expertise in online and mobile business development, strategic planning, online marketing, social media, product development and building successful client relationships.Prior to joining Sa Sa, Mr Lau held various management positions atrenowned multi-national corporationsincluding Turner Broadcasting and eBay in the US, Canada, China and Hong Kong.
Mr Lau holds a bachelor's degree in business administration from the University of Utah.
Carrie manages relationships with Macau resorts and has extensive experience overseeing partnerships involving Western brands, including NBA, Time Warner, MediaCorp, etc., while dealing directly with major mainland media organisations such as China Mobile, China Telecom, Tencent, Sina, Youku and CCTV.
During her nine-year stay with Tom Group, Carrie was instrumental in helping establish the NBA brand on the mainland.
Ken Law founded MotherApp in 2006. Previously, Mr. Law was a member of Google's original engineering team in 1999, and was integral to the development of a patented algorithm to find related pages. He also led a project that allowed Google to evaluate its quality in realtime.
The name 'MotherApp' originates from the phrase "The Mother of Apps". MotherApp has enjoyed great success amongst major brands such as Merrell, Asia Tatler, Hong Kong Trade Development Council and Toys R Us. They are based in Hong Kong with offices in Tokyo and Silicon Valley.
Mr. Law holds a MS in Computer Science from Stanford University.
Lawrence Law is currently the Brand Engagement Director at Moet Hennessy Diageo China, responsible for the Johnnie Walker Engagement Marketing agenda in China.
Prior to this appointment, he was the head of Digital and Relationship Marketing for Diageo in Asia Pacific, driving the digital consumer marketing agenda for the leading international spirits business on brands like Johnnie Walker, Smirnoff and Guinness. His experience in the alcohol industry has seen him working in highly competitive and heavily regulated markets, with globally iconic brands that continue to find local relevance through new engagement opportunities.
Before joining Diageo, Mr Law held several senior positions in marketing agencies based in China, Taiwan, Thailand and Singapore. His experience includes working with clients from the automotive, banking, luxury and technology sectors.
As the chief executive officerand co-founder of K-Matrix Group, Edmund Lee has more than a decade of solid experience in digital analysis. The firm, created in 2004, develops award-winning digital analytic tools and models.
Mr Lee received his degree from Hong Kong Polytechnic University in Computer Science. He is a pioneer in the industry and is regularlyinvited to lecture at universities and industry associations throughout China.
Rudi Leung is the director of communication planning of AGENDA Hong Kong, an interactive advertising agency network under the WPP/Wunderman group in Asia. He is also an exco member of Hong Kong Association of Interactive Marketing. Prior to joining AGENDA, Rudi was the vice president of Carat Media Services, creative ambassador of Yahoo HK Media Services, and creative director of TBWA\Tequila\HK. In addition to his extensive experience as a creative director and copywriter in numerous leading 4As advertising agencies including Ogilvy & Mather, Leo Burnett, and Bates, he has gained wide exposure in advertising for numerous MNC and local advertisers in the last 18 years. He was also the Kam Fan grand prize winner of HK 4As Awards in 1996 and winner of numerous local and regional awards. Besides his professional career in advertising, Rudi has become a part-time lecturer of HKU Space since 2007. His focus is in brand management for the school's Bachelor and Master Programs in Marketing with Curtin and Napier University. At his leisure, Rudi is an active blogger and columnist of ClickZ, e-Zone, HK Economic Journal, Marketing Magazine, and MetroPop Weekly. Rudi holds a MBA degree from HKUST (Hong Kong University of Science & Technology), Graduate Diploma in Business Administration from UC Berkeley Extension, and Bachelor of Arts in Music from CUHK (Chinese University of Hong Kong).
Rosemary Lising is responsible for developing and growing GroupM's search business practice across the Asia Pacific region. This includes business planning and operations, business development, agency integration, and training development. Prior to joining GroupM, she established the search marketing and online media practice for Blue Interactive Marketing (now a WPP company), where she worked with several global and Asia-wide clients including Hewlett Packard, eBay, Lufthansa, BEA, and Polycom. From 1999 to 2002, Lising was general manager of the DoubleClick Media operations in South East Asia, launching the Singapore office and satellite operations. From 1991 to 1998, she did strategic media planning for firms such as Foote Cone Belding, Zenith Media, and Ogilvy & Mather.
David Liu is the Founder and CEO of Jiepang.com, which he founded in February 2010. Jiepang is the leading location-based social network in China, partnering with venues such as Starbucks to bring people closer together around the places they love. After studying at UCLA, David worked on several startups in social networking, desktop software, and mobile software. David grew up in Silicon Valley and today lives in both Beijing and Shanghai.
Jonathan Liu is SEM Manager for Expedia, managing APAC paid listings for the Hotels.com brand across 15 localized websites across Google, Yahoo!, Naver and Baidu. Other Expedia brands include Hotwire.com, Tripadvisor, Egencia, eLong and Venere. Prior to joining Expedia, Jonathan founded Moonlight Marketing, a social media consultancy focused on helping brands and organizations develop and execute social media strategy. Client projects included IHG, Alibaba, Conrad Hotel, Incisive Media, Embrace Global and Galaxy Macau, among others. From 2005 to 2010 Jonathan worked at Yahoo! with large search marketing advertisers in the US and Asia Pacific. Jonathan graduated from the University of Michigan Ann Arbor with a BA in Political Science and Economics.
Mun Yin has worked in online marketing for a number of years in both Hong Kong and the UK. He has been fortunate enough to have gained experience from the ground upwards in many parts of online marketing, including SEO, PPC, price comparison, affiliates, email and social media. He now splits his time at LifestyleAsia.com between marketing and contributing to editorial.
Ken started his career at Dentsu Inc. in 1994 and continued his career at Dentsu at Global Media Business Development Division. As Network Operations Manager, Ken was heavily involved in developing the network of Dentsu Media across markets in Asia.
Ken lead the project of launching a new office of Media Palette in Hong Kong, and was assigned to be President of the agency at its launch in May, 2010.
Dr Mathew McDougall is the Founder and Chief Executive Officer of both SinoTech Group, a social media analytics and consulting firm, and Digital Jungle, a socially led, digital marketing agency.
Dr McDougall has 20 years of experience in Internet technology and digital marketing. He is a renowned expert on digital marketing, especially in the area of socially led online marketing. He has been recognised for his published articles, his frequent speaking engagements, as well as his prestigiousconsulting and teaching programmes.
He is also the online editor of 'Digital Marketing Inner Circle', a blog dedicated to promoting Chinese digital marketing news and thebest online marketing practice. His latest book is The Chinese Social Media Universe.
Patrick Ng is the senior marketing manager at Toys LiFung (Asia), the Asia franchise of Toys R Us, the world's #1 toy retailer. In this role, Mr Ng is responsible for managing the Toys R Us Star Card programme across six markets in Asia, which was named the Best Loyalty Programme in the Asian Brand Marketing Effectiveness Awards for the third year in a row.He is also responsible for the development of integrated digital media communications including the firm's regional website, e-mail, social media, mobile and other digital platforms.
Ms. Ngai is a consulting partner at Azurio, helping companies to realise the potential of how data and technology can help to target, acquire, and retain customers in a more intelligent way. She is also a lecturer of the Master of Science in New Media program at Chinese University of Hong Kong.
Ms. Ngai started her Internet career with Razorfish New York in 1999. Since then, she has worked for Euro 4D and MRM, and led the companies to leverage the power of analytics and technology to expand the service scope beyond traditional marketing and communication.
With an extensive spectrum of knowledge and experience, she has worked with many global companies such as Sharp, Verizon, Intel, Microsoft and Carrefour for many challenging digital and CRM projects.
Chris Reitermann has been with the Ogilvy Group for fourteen years, in Europe and Asia-Pacific, with experiences across a range of disciplines. From Ogilvy Direct in London Chris moved to Ogilvy & Mather Advertising in Taiwan. In 2000, he transferred to Ogilvy in Beijing and over the years has held various positions managing Ogilvy Interactive, OgilvyOne and Ogilvy & Mather Advertising. Chris transferred to Shanghai as President of O&M Group Shanghai in early 2009. He is a member of the Ogilvy China Group Executive Committee.
Chris used to work as Global Advertising & Digital Lead for the Asia Pacific/Greater China Region in Microsoft's Worldwide Corporate Marketing Group, before he joined Nokia in October 2009 as regional Head of Online Sales and Marketing for Southeast Asia and Pacific. At Nokia, he is responsible for leading the online sales and digital marketing activities, supporting and accelerating the shift of marketing mix shift to digital and developing the online sales channels for the region.
Leveraging his extensive experience in Germany, US and Asia, he has worked with almost every MNC harnessing the power of digital media.
Chris has more than 14 years of multimedia production and digital marketing consulting experience, and has participated in more than 130 Internet-related projects, which include strategy/concept, online media strategy (planning, buying and managing), complete web site architecture development process and maintenance, proprietary applications development as well as entertainment solutions for the music industry. He's a passionate Blogger, Internet Evangelist and has spoken at over 140 conferences around the world and has conducted over 40 Digital Marketing Workshops, training over 1,000 practitioners.
Chris studied Business Administration at University, Mannheim, Germany.
TomSkotidas is founder and director of Skotidas, the first agency in Asia Pacific to specialise in business-to-business (B2B)social media lead generation.
Until March 2011, MrSkotidasserved as head of marketing and business development at First Rate, one of Australia’s leading digital marketing agencies. In just under four years, hehelped grow the agency from a small office of just two staff into one of Australia’s largest players in search and performance marketing with over 20 staff and millions in annual client billings.
Driving a large part of this growth was MrSkotidas’pioneering use of social networks to generate qualified sales leads and grow client engagement. Today, he consults on the strategies and tactics of social media lead generation, to blue chip B2B companies in Australia and Asia Pacific.
Based in Langham's Corporate office, Sean is responsible for leading Langham's global eCommerce initiatives which include; building Langham's online revenues; growing Langham's digital brand equity; leading online partnerships with Online Travel Agents and fostering a group wide culture of digital innovation and leadership. Sean has held various management, marketing and e-business leadership roles within multi-national companies. Prior to joining Langham, Sean worked for Travelocity Asia Pacific and established ZUJI as the leading online travel agent in Singapore and Hong Kong. Sean has also consulted to 15 of the top investment banks in the world, working to build an electronic bond trading platform across Asia. Key disciplines included strategic market entry plans, e-commerce platform development and the marketing of the platform across Asia. Sean has significant travel industry experience, most recently with Air New Zealand, where he lead the e-commerce team to build a global website serving 26 countries. Sean also lead the e-commerce marketing team at Toyota where he was responsible for bringing the global motor vehicle giant online and in touch with customers, suppliers and partners. Sean has worked in New Zealand, Hong Kong and Singapore and has tertiary educational qualifications from the University of Auckland in Law and Political Science.

SES Advisory Board; Senior Director of Search Marketing Strategy
SAP
@crispinsheridan
Crispin Sheridan established and runs the search practice at SAP for the shared goals of awareness, lead generation, and sales. He is responsible for paid and organic search and has driven SAP’s strategy to harness the power of the channel to drive efficiency in lead generation across SAP’s ecosystem. He manages the centralized and globally funded search practice at SAP with both in-house and agency support. Successes include integration with SAP’s primary Facebook page and the deployment of “AddThis” across SAP.com globally. He is a frequent guest speaker at SES, the e-Metrics Summit, and ad:Tech, and a member of Google’s B2B Technology Council. He writes a monthly SEO column for ClickZ.
Max Sim is currently vice president of Blue Current Hong Kong. He has over a decade of experience in digital marketing.
Prior to his position at Blue Current, he was a consultant with Accenture's eCommerce Development Centre and was the Group Search Strategy Manager for the online media subsidiaries of News Corp. He has worked extensively in Asia, Europe, the Middle East and Oceania to increase the marketing effectiveness of companies through online channels.
Mr Sim has vast expertise in customer intelligence, SEO, PPC and online reputation management. He was involved in Social Media strategy as part of the acquisitions of News Corp's subsidiaries.
Patrizio Spagnoletto joined Yahoo! in 2004, bringing over 15 years of experience in brand management, marketing and business development to his role as vice president of B2B marketing. In his current position, he leads a team responsible for generating awareness and adoption of Yahoo! Advertising Solutions across all business segments in Canada, the United Statesand Latin America.
Prior to joining Yahoo!, Mr Spagnoletto held several positions in brand management at consumer product companies, Nestle and Parmalat.
Doug Stotland is head of marketing solutions for Asia Pacific at Facebook. He joined Facebook after five years at Microsoft where he was part of the team that launched adCenter and later served as director of monetization for Asia Pacific in Hong Kong. Prior to Microsoft, Mr Stotland served as vice president of sales and services at AskMe Corporation.
Mr Stotland is a graduate ofNorthwestern University.
Ruth Stubbs is the president of iProspect and Digital Media Aegis Asia Pacific. Sheoversees all of iProspect's search and performance marketing services in the region, and is responsible for the acceleration of digital media capabilities across Aegis Media's agency brands; Carat, Vizeum and Isobar.Prior to Aegis, Ms Stubbswas president of Mediabrands Ventures Asia Pacific, and was responsible for developing and growing their assets across 11 markets in the region.
Ms Stubbs is an active leader in the area of digital and media advancement in the Asia Pacific region and a regular speaker on these subjects at conferences in the region. She sits on several high profile boards and juries in Singapore, including the AdTech Advisory Board, and she is also a member of IAB and the 4A's.
Ralph is one of the founders of CMRS Digital Solutions Limited. This is company formed in 2008 in developing and providing social media and digital marketing services and solutions for agencies, marketers and partners in order to assist them to achieve their digital marketing goals in a more cost effective and efficiency ways. Key services and solutions include social media marketing, email marketing, mobile marketing and digital marketing consultancy, etc.
After graduated from Hong Kong Baptist University in Humanities (Language and Communication), Ralph has been working in advertising, media planning, and digital marketing sectors. He also earned his Master Degree in Communication in Hong Kong Baptist University.
Ralph started his advertising career in Dentsu, Young and Rubicam as a Media Assistant. He moved to Media Department of Ogilvy & Mather as a Media Planner, responsible for both local and regional media planning and buying tasks. After the establishment of MindShare, Ralph had been promoted from Media Group Head to Greater China Director in charging of local, regional and global clients. He has extensive knowledge and experiences in traditional and digital media in China, Hong Kong and Asia Pacific. His extensive client portfolios include adidas, American Express, Cisco, CLP, DBS, eBay, Google, HSBC, Hang Seng Bank, Harbour City, Hong Kong Jockey Club, Hutchison 3, IBM, Johnson & Johnson, Korean Air, L'Oreal, Marriott Hotel, Motorola, Microsoft, MTR, Nike, PCCW, SmarTone-Vodafone, Toys"R"Us and Yahoo, etc.
Ralph has been involving in various industry organizations. He was Vice Chairman of the Interactive and Direct Committee (iDA) of HK4As from 2003 to 2006. Ralph is currently the Vice Chairman of Hong Kong Association of Internet Marketing (HKAIM) and Executive Committee of iDA.
Apart from work, Ralph is a Part-Time Lecturer in teaching "Advertising", "Media Planning", "Social Media Marketing" and "Digital Marketing" in HK4As, The Hong Kong Council of Social Service, City University, Chinese University of Hong Kong, Hong Kong Baptist University, Hong Kong Polytechnic University and SPACE of University of Hong Kong, etc. He is also currently a member of the Humanities Programme Advisory Committee of Hong Kong Baptist University from December 2008.
Karen joined the Wharf Group in 1993 and was responsible for the launch of Times Square. In 1997, Karen had the additional responsibility of Harbour City and embraced this unique challenge to promote two malls concurrently for five years. From 2001 onward, Karen focused her efforts on Harbour City.
Karen is now the Senior Manager, Promotions and Marketing. Valuable marketing experience was gained promoting the two malls both locally and internationally with special emphasis in developing the Mainland market. In 2009, Karen took another step ahead by promoting Harbour City online, and successfully integrated the new media with traditional media.
Karen began her career at Ogilvy and Mather Advertising and joined the advertising departments of Standard Chartered Bank and American Express Bank prior to joining the Wharf Group. Karen is currently the vice chairman of the Hong Kong Advertisers Association.
Josie Tao manages the strategy and campaigns for Regus across the Asia-Pacific region covering some 145 locations that span across 16 countries. Ms Tao has a specific interest in building social media for the B2B sector, and passionately believes that social media is an essential part of the marketing communications mix.
Prior to Regus, Ms Tao worked within agencies where she specialised in social media, planning and running campaigns for Swire Properties, Novotel Hotels, TedxPearlRiver and China Light and Power.
Adrian is the Regional Head of Marketing - APAC for Puma (world's leading Sportlifestyle company) based in HK. He is focused on bringing marketing innovation and deploying a new integrated marketing model.
He has over 14 years of experience in Asia Pacific working in various countries both on agency and client side to build strong brands across consumer, healthcare and the financial services sectors. He is most passionate about integrating technology, data and marketing to deliver business outcomes which has led him on a journey through direct marketing, CRM, digital media and social media.
Adrian started his career in General Electric working on eBusiness in both the financial services and healthcare divisions. He then joined Johnson & Johnson VisionCare as Regional Head of Interactive focusing on CRM and digital. He made the leap into Universal McCann, as Regional Director of Interactive where he drove online advertising, search and social media for clients which include: Microsoft, Intel, Xbox, MasterCard, UPS, Sony, Coca-Cola. Most recently he was the Regional VP Marketing for Bausch+Lomb – Asia Pacific where he was designing the new integrated marketing model for the business.
Adrian holds a Bachelor of Arts and Bachelor of Engineering from the University of Melbourne, Australia and Master of Management from Macquarie Graduate School of Management, Austraila. He also achieved a Six Sigma Black Belt, where he has worked on many projects to drive efficiency and effectiveness in the marketing.
Bart van Gemert is Head of international Search at Blue Summit Media and is responsible together with his team for the set-up and management of multi-channel international campaigns in over 60 countries across the globe. Bart has extensive online marketing experience both in classical and online marketing and has been with the company since its formation in 2008. Previous international roles include positions held at bigmouthmedia and redblue Marketing. Blue Summit Media is a performance based Agency specializing in international Search. Headquartered in Munich, blueSummit employs over 60 employees and manages top international clients including Lufthansa, SWISS and SIXT.
Marcelo Wesseler joined RS Components as Head of e-commerce in early 2010. He oversees the e-commerce business in Asia Pacific, including key markets such as Australia,China and Japan.
Mr Wesselerhas more than 13 years of international experience in global e-commerce businesses and has previously worked with Hewlett-Packard and KPMG. He is an early e-commerce pioneer and established one of Europe's first online shopping platforms together with DHL in 1997. In 1999, after joining KPMG, he led the strategy development and implementation of large e-commerce sites such assonystyle.com, mini.com and the enterprise B2B site for Hewlett Packard.
Mr Wesseler graduated from Carl von Ossietzky University Oldenburg, Germany with an MA in Business Administration and completed the Executive Education programme at Stanford University.
Janis Wong is currently with Juniper Networks, taking care of digital marketing for APAC. Prior to Juniper Networks, she has spent many years in the top 4A's advertising agencies and has handled quite a few international brands at the regional level. Janis specializes in the areas of digital marketing, brand management and strategic planning. She considers digital marketing is an ever changing arena and social media is and will be one of the most interesting marketing channel in the next few years.
Johnny Wong has over a decade of experience in the IT and mobile industries in the Asia Pacific region. He is currently the chief executive officerof Hotmob, the first and largest mobile advertising network in Hong Kong. Hotmob provides over 7m daily impressions, covering a mobile population of over 13min Hong Kong.
Prior to joining Hotmob, Mr Wong was the general manager of Green Tomato, where he was responsible for China operations. He built up a strong sales team in China and established wide-reaching operator and service provider networks, such as SinaMobile and Netease for the company. In 2003, he successfully launched Fish Bo Bo, the first fish nursery game through Sina Mobile in China. Before this, Mr Wong held a number of senior management roles in both business development and sales, including positions with Credit On Demand and Asian Information Resources.
Melpo Wong is currently the senior e-marketing manager for the Asia Pacific region for Sabre Hospitality Solutions. She has over ten years experience in facilitating services marketing via a mix of MIS (system analysis, data flow, configuration and business intelligence), business process and operational requirements. He specialises in integrating these toolsinto 360-degree digital marketing and electronic distribution strategies.
Heading iProspect North Asia, Antony's search experience includes Google and a few internet start-ups in US. His experience spans a variety of functions including search engine marketing and optimization, online advertising, email campaign management, and market research in both academic and commercial settings.
Antony began his career in the digital world by working with Google in their Mountain View Headquarters, before moving to a number of startups including oDesk and AdBrite.
Antony has worked with a number of multinational companies in finance, travel and hospitality, FMCG, telecom, consumer electronics, and pharmaceutical industries in his past and current positions.
Antony is recognized as a leading expert in the field of search and he is also a frequent speaker at industry conferences around the region.
Peter Zapf was appointed Global Sources' chief operating officer in January 2011. Mr Zapf is responsible for the company's worldwide operations including community development and China community development, content development, human resources and administration.
Mr Zapf began his career in software project management with the United States Air Force. He then joined Global Sources in Phoenix, Arizona, working on the development, sales and marketing of the company's early software and e-commerce products. Later, he worked as a research analyst at Bear Stearns in New York, focusing on the B2B market, after which he joined Hong Kong-based AsiaCommerce, a startup incubator, as chief executive officer. He rejoined Global Sources in 2001.
Mr Zapf holds a BS in Electrical Engineering and Engineering and Public Policy from Carnegie Mellon University, an MS in Computer Science from Troy State University, and an MBA from Thunderbird, the American Graduate School of International Management.
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Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager