Theater Presentation - 10:10-10:30am
10 Tips for Taking Paid Search Performance to the Next Level
Unsure what to do now that you've perfected your paid search campaigns? Join Marin Software for an informative session that will uncover new tips to help advanced marketers to increase return on investment in paid search. In this session focused on budgeting, campaign structure, bidding and creative optimization attendees will discover simple techniques to help eke out additional revenue from their high volume campaigns.

• Speaker: Meagan Herfkens, Sr. Product Marketing Manager, Marin Software

Theater Presentation - 10:40-11:00am
The Many Facets of Affiliate Marketing
Affiliate Marketing means many things to many people. Dive into the different worlds of Affiliate Marketing and learn about the subtle differences between different facets of the industry. Learn about the tools Affiliate marketers utilize and the methods they employ that differentiate them from others in the industry.

• Speaker: Abdul Umer, Marketing Communications Specialist

Theater Presentation - 11:10-11:30am
Boost Your SEO Rankings with SEO Hosting
Learn how to take your SEO to a new level by utilizing country specific C-Class IP hosting. The basic idea behind SEO hosting is that having your websites on unique IPs may give you an advantage over your competitors SE rankings. SEO hosting offers the option to host all of your websites on one physical server at a single geographical location, but on different C-Class IPs. This creates the impression that your domains are operated by unique entities and thus helps to pass along the link juice when interlinking sites and thereby increasing your SE rankings.

• Speaker: Jennifer Linnuste & Joanna Kaneteg

Theater Presentation - 1:10-1:30pm
Using Trust Indicators to Increase Site Traffic & Maximize Click-Through Rates
Both clinical research and the experience of practical online marketers have demonstrated beyond doubt that online trust indicators - when recognized by the consumer - give a serious boost to time on site, pages visited, and ultimately conversion. Statistically significant A/B split testing by dozens of online concerns has pegged this conversion increase an average of over 20%, a huge win for those seeking to increase sales, signups or other transactions online.

Now the trust battle is moving upstream into the search arena. Forward-looking site operators are realizing that they can gain more traffic in addition to increasing conversion rates among existing visitors. The early results are in, and they're very encouraging.

Online security expert Peter Moore will go over recent trends in trust indicators and online search. He'll show the real-world improvements as measured using heat maps and A/B split testing, along with how this phenomenon aligns with other well understood online behaviors. He'll reveal specific techniques for improving clicks and staying off black lists, in both traditional search and comparison shopping environments.

• Speaker: Peter Moore, SSL Product Marketing

Theater Presentation - 1:40-2:00pm
Why Every Google AdWords Advertiser Should be Using Geo-targeting
Many see the geo-targeting features in AdWords as a tool to be used for offline, or a resource for local advertisers, when in fact they're a fantastic feature that should be leveraged by all advertisers. Jeremy Hull, Associate Director of Paid Search at iProspect, will show you three ways to use geo-targeting that you can implement immediately to improve your account's performance.

• Speaker: Jeremy Hull, Associate Director of Paid Search, iProspect

Theater Presentation - 2:10-2:30pm
The Convergence of Social & Search
As we look ahead to 2012, we are seeing brands planning to grow their online marketing budgets, showing that social media is here to stay. As more brands accept social as a crucial piece of their marketing mix, simultaneously, we are seeing search engines making a strong push to make their search results more relevant by introducing social elements into their results.

Jin Han, Director of Online Media and Search of Compete, will look at how the integration of search and social media to create social signals within search results encourages brands to have an enhanced focus on having a consistent and engaging social media presence and to better measure the value of social media for their brand. This wave of "social search" has immediate and potentially far reaching marketing and ROI impact marketers. Furthermore, Jin's presentation will look at examples of how this integration and engagement will impact brands in key areas:

• The "amplification" effect of social media likes in search
• Improvement in organic search rankings
• Likelihood of brand engagement due to the presence of a social signal

Simply put, the integration of social signals into search results results in incremental "earned" impressions within the search channel. An endorsement from a known and trusted person is a way for consumers, overloaded with information and content, to cut through the clutter, and a way for marketers to increase the likelihood that consumers will engage with that brand.

• Speaker: Jin Han, Director, Online Media & Search

Theater Presentation - 4:10-4:30pm
'Tis the Season: Holiday SEM Best Practices
For retailers, the holiday season represents the biggest opportunity of the year for business success. With consumers getting more technologically saavy, Kenshoo Director of Product Marketing Ari Rosenstein will share some SEM and social advertising tips for online marketers to help best manage the holi-daze.

• Speaker: Ari Rosenstein

Theater Presentation - 4:40-5:00pm
Where Social Media Meets SEO
More and more people engage on Social Media sites to discuss, comment on and share news, websites and links. The search engines, and therefore SEO efforts, need to adapt to reflect this changing landscape if they do not want to be left behind. In this theater presentation we will reveal tips, tactics and innovative strategies we have found successful in merging Social Media and SEO.

• Speaker: Michael Mothner

Theater Presentation - 5:10-5:30pm
Covario & Kenshoo Usher in Search Renaissance
Search Marketing is a decade old now, but it many ways it's still in the dark ages. The barrier between SEO programs and PPC campaigns means that the paid side has no idea what the organic side is doing, and vice-versa. This results in paid search campaigns cannibalizing organic clicks. Comprehensive search strategies shed light on the dark search landscape and usher in a renaissance in enterprise search marketing. This is why Covario and Kenshoo teamed up to integrate their industry-leading SEO and PPC platforms. Learn how this integration will help marketers see the light of the incremental value of PPC on SEO.

• Speaker: Alex Funk

Theater Presentation - 10:10-10:30am
Fueling Conversions with Targeted Content Marketing: Case Studies
In the post-Panda search and social landscapes, how do you set your brand apart and build the online visibility you need to drive conversions on your site? This session explores how content marketing is key to attracting convertible traffic from across the web. Brafton offers best practices for targeting your content to build SEO and social reach and shares client examples that demonstrate sustainable strategies for success.

• Speaker: Kate Griwert, Head of Content Marketing & Communications

Theater Presentation - 10:40-11:00am
Sitecore Engagement Analytics: Deliver the Right Content at the Right Time to Improve Sales Success
The surest way of improving sales is by getting closer to your customers - understanding what they need and when, and then delivering the knowledge they need to make a purchase. With Sitecore Engagement Analytics, you can:

• Increase conversions: Deliver the right content at the right time to turn browsers into buyers and build your online business
• Achieve deeper insight into prospects: Gain critical customer understanding through insightful out-of-the-box reports and adjustable content profiles
• Respond immediately to market trends: Detect customer behavior patterns early and adjust your marketing efforts swiftly to get a heads-up on the competition

• Speaker: Sultan Ghahtani

Theater Presentation - 11:10-11:30am
Cutting Through The Noise: Targeting The Right Prospects
Online advertising is so mainstream that every company needs to leverage this powerful medium to target and attract prospects. However, with all the power of this channel, marketers are inundated with massive amounts of analytic data on advertising performance and little capability to make sense of and implement actions based on this data. This session will discuss how any organization can leverage sophisticated algorithms and technology to optimize online advertising campaigns, cost-effectively attract high-value customers and generate revenue.

• Speaker: Matt Malden, VP of Marketing, Autonomy, an HP company

Theater Presentation - 1:10-1:30pm
C.L.A.S.S. - An SEO Framework for Long Term Success
In this session you'll hear how three friends from high school started a company that now practices an industry-leading methodology for one of the fastest growing SEO companies in the nation. Learn how these practicies can help increase the digital relevancy for your digital brand.

• Speaker: Aaron Aders, CSO, Slingshot SEO

Theater Presentation - 1:40-2:00pm
Breaking Broad: Capitalizing on Relevant Searches in PPC Campaigns
The SEM model has changed. The increase in the volume and diversity of search queries requires a new devotion to creating detailed campaigns. This session will explore the challenges of advertising on generic keywords, and the advantages of bidding on greater inventories of highly specific, relevant searches.

• Speaker: Regan Davis, Director of Product Development, Zenya