Speaker Presentations

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Speaker presentations are posted as they become available.
Due to issues of ownership and proprietary information some presentations (including all presentations by Google and Yahoo!) may not be available for download. Presentions are available to conference badge holders only.

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Tuesday, November 15, 2011
Wednesday | Thursday

Analytics for Paid Search
Andrew Goodman, SES Advisory Board & President, Page Zero Media
Joseph Kerschbaum, Vice President, Clix Marketing

Audience Choice: Signed, Sealed, Delivered: Selling Inbound Marketing
Kent Schnepp, Vice President of Business Development & Marketing, ethology
Geoff Shenk, Managing Director, North America, Kenshoo

Automating Social Media: Creating & Distributing the Message
Jonathan Allen, Director, SearchEngineWatch
Aaron Goldman, CMO, Kenshoo
Charles Black, President and Chief Strategy Officer, Technorati Media

Conversion Tools of the Master Craftsman
Bryan Eisenberg, SES Advisory Board and NYTimes Bestselling Author, bryaneisenberg.com

Duplicate Content & Multiple Site Issues
Eric Enge, President, Stone Temple Consulting
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Information Architecture for the Modern Website
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Enterprise PPC: Capturing Demand while Governing Your Brand
Joint presentation
Matt Miller, Senior Vice President, Strategy & Analytics, Performics
Linda Khoshaba Sturman, Vice President, Business Development, Performics

Introduction to Analytics
Thom Craver, Web and Database Specialist, Saunders College (RIT)

Introduction to Paid Search
Melissa Mackey, Search Marketing Manager, Fluency Media

Introduction to Search Engine Marketing
Dr. Ralph Wilson, Founder and Editor-in-Chief, Web Marketing Today®

Introduction to SEO
Matthew Bailey, SES Advisory Board; President, Site Logic Marketing

Introduction to Social Media
Krista Neher, CEO, Boot Camp Digital

Metrics for SEO
Ben Bailey, Director of Analytics, SiteLogic
Jon Morris, Founder and CEO, Rise Interactive

Paid Search Competitive Analysis
Viji Davis, VP of Marketing, Resolution Media
Matt Van Wagner, President, Find Me Faster

Social Media Solutions on a Budget
Kevin Scholl, Social Media Manager, Red Roof Inn
Jason Yormark, VP of Marketing and Social Media, Strategies 360

Strange Encounters of the SEO Kind
Simon Heseltine, Director of SEO, AOL Inc.
Angie Schottmuller, Founder, Interactive Artisan
Bob Tripathi, Founder, Instant E-Training

The Tools of the Trade for SEO
Ron Jones, President/CEO, Symetri Internet Marketing
Jamie Smith, CEO, Engine Ready

User Generated SEO
Michael DeHaven, Sr Product Manager, SEO, Bazaarvoice

Winning! Measuring Social Media Success
Eli Goodman, Media Evangelist, comScore, Inc.
Tami Dalley, Director, Analytics and Insights, Buddy Media

Wednesday, November 16, 2011
Tuesday | Thursday

Ads in a Quality Score World
Paul Corkery, SMB Operations Program Manager, Search Platform & Tools, Microsoft Advertising
Noran El-Shinnawy, Director of Marketing, BoostCTR

Audience Choice: How to Show Your Wins at Search Marketing with Web Analytics
Michael Pantoliano, SEO Consultant, Distilled
Thom Craver, Web and Database Specialist, Saunders College (RIT)

Crossing the Digital Divide: The Leap from Search to Display
Alan Chapell, President, Chapell & Associates
Dax Hamman, Chief Revenue Officer, Chango
Marc Poirier, Co-Founder and CMO, Acquisio

How to Drive 51%+ Conversions Through Email Auto-Responders
Joint presentation
Sundeep Kapur, Digital Evangelist, NCR Corp.
Jen Sato, Interactive Marketing Manager, 2x10 Home Buyers Warranty

Insider Tips for Ad Optimization
Matt Lawson, Vice President of Marketing, Marin Software
David Greenbaum, Founder and CEO, BoostCTR

Landing Page Optimization
Nathan Richter, Strategic Services Director, Monetate
Patricia Hader, Sr. Director, Digital Marketing, Direct to Consumer, Travelers

Local + Social: the Future of Promotion
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Gregg Stewart, President, 15miles

Navigating "The Dip": Planning a Successful Site Re-launch
Andrew Goodman, SES Advisory Board; President, Page Zero Media
Kevin Lee, Co-Founder & Executive Chairman, Didit

Next Gen YouTube Marketing
Greg Jarboe, President & Co-founder, SEO-PR
Mark Robertson, Founder, ReelSEO

Pagination for e-Commerce Sites
Eric Enge, President, Stone Temple Consulting

Panda vs. Human: Advanced eCommerce SEO & UX
Joint presentation
Greg Nudelman, CTO, Design Caffeine Inc.
Jaimie Sirovich, CTO, SEO Egghead Inc.

SEO 2.0: Less is More
Kathleen Fealy, President/Web Strategist Consultant/Certified Usability Analyst, KF Multimedia & Web, Inc.
Sam Michelson, Chief Executive Officer, Founder, Five Blocks

Social Media Linking and Promotion
Loren Baker, VP of Marketing, BlueGlass Interactive, Inc.
Eric Ward, President, EricWard.com

Social Media Signals in Search
Andrea Fishman, VP of Global Strategy & Managing Partner of BGT Chicago, BGT Partners
Jim Yu, Founder & CEO, BrightEdge

Taking Over a Paid Search Account Like a Pro
Matt Lawson, Vice President of Marketing, Marin Software

The Basics of Link Building
Eric Ward, President, EricWard.com

The Convergence of Search, Social, and Content Marketing
Arnie Kuenn, President, Vertical Measures
Lee Odden, SES Advisory Board; CEO, TopRank Online Marketing

Thursday, November 17, 2011
Tuesday | Wednesday

Advanced Keyword Modeling
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting

Brand Resilience and Reputation Management in a High-Speed World
Jonathan Copulsky, Principal, Deloitte Consulting LLP
Tony Wright, CEO, WrightIMC

Content Marketing Optimization
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing

Enterprise Level SEO
Joint presentation
Bill Hunt, SES Advisory Board & President, Back Azimuth Consulting
Russ Mann, Founder & CEO, Covario

Holy Crap, What Just Happened to Media Buying?! Unraveling Networks & Ad Exchanges
Chris Lobdell, Director of Sales, Central Region, DataXu

PPC Beyond Search: New Ad Formats, Display and Social
Joseph Kerschbaum, Vice President, Clix Marketing
Kevin Lee, Co-Founder & Executive Chairman, Didit

Is Retargeting / Remarketing Right for You?
Angie Schottmuller, Founder, Interactive Artisan

Search on Mobile Devices: The Next Frontier Lynne Kurdziel, Founder & CEO, Luminate Marketing
Angie Schottmuller, Founder, Interactive Artisan

SEO Competitive Analysis
Chris Boggs, Director, SEO, Rosetta
Jin Han, Director of Online Media & Search, Compete Inc.

SEO in the World of New gTLDs
Tim Callan, Chief Marketing Officer, Melbourne IT Digital Brand Services
Rob Garner, Vice President Strategy, iCrossing

Smart Mobile Marketing
Michael Martin, Senior SEO Strategist, Covario
Helene Rosenblum, VP, Media, Leapfrog Online

Social Media Marketing: Killer Advertising Tactics
J.D. Gershbein, CEO, Owlish Communications
Marty Weintraub, President, aimClear

The Tools of the Trade for Paid Search
Brad Geddes, Founder, Certified Knowledge
Dan Morrison, Senior Search Marketing Manager, Adchemy

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