Lessons from the Social Edge: Confronting Facebook, and Winning

Join this interactive session for a deep dive into taking Facebook marketing head-on, including several case studies from some of the leading brands in the industry. Learn how Facebook Applications can drive engagement, conversions, and brand loyalty, and take a peek at Facebook's News Feed algorithm updates, complete with benchmarks and tracking tips for social media success.

• Speaker:
  Kelly Cutler, CEO and Co-founder, Marcel Media
  
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How to Find & Engage Those Who Can Influence Your Brand

To grow your business, you need to find and engage not only with your customers, but also those who can influence them. In short, how do you influence the influencers? This session will cover how to locate influencers and engage them, tools and platforms to use, practical examples from the social front lines, and tips for applying these lessons to your own business.

• Speaker:
  Adam Proehl, Managing Partner, NordicClick Interactive
  
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Three Practical Ways We Measure Social Metrics

Social metrics are important for measuring success, yet most businesses are fuzzy on how to truly attribute success to social media. Social success can be measured in three ways - through engagement, through a reduction in costs, and through an increase in attributable revenue. Join us for a case study on how we measure success for each one of these three metrics, and how the successful measurement of these metrics has helped us grow our social programs.

• Speaker:
  Sundeep Kapur, Digital Evangelist, NCR Corp.
  Dennis Yu, Chief Executive Officer, BlitzLocal
  
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The Revolution Will Not Be Televised. It Will Be Socialized.

You are living in a period of unprecedented power given to the common man. We have seen it most clearly in Iran, Tunisia, and Egypt. Social media tools are giving people new power, and this has a direct effect to you and your business. The power of revolution not only can topple governments; it can topple businesses as well. Find out why - and what you can do to stay successful - in this actionable session.

• Speaker:
  Sage Lewis, President, SageRock.com
  
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PPC to Social Media Advertising: a Step-by-Step Guide to Execution

Social PPC advertising is here; are you taking advantage of all its opportunities? This workshop will teach you about the 4 components of a successful social media PPC campaign and how Facebook, LinkedIn, and Twitter have opened up a new medium for pushing your message to a very specific audience. Learn how to set up Facebook and LinkedIn advertising accounts, optimize your paid search settings, and implement the right best practices for social PPC success.

• Speaker:
  Jamie Smith, CEO, Engine Ready
  
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How to Turn Your Customers into an Active - and Voluntary - Sales Force

As traditional paid channels are increasing in cost and becoming more saturated, marketers are looking for new ways to acquire and engage consumers on their website, in emails, and across social networks. This session will provide an overview of referral marketing and take a look at the different channels marketers can use for their referral-based programs, the results they can expect, and the best practices we've discovered from launching, managing, and optimizing referral campaigns for over 200 leading brands.

• Speaker:
  Trevor Legwinski, Director of Marketing, Extole
  
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Like it or Not: The Do's and Don'ts of Facebook Ads

In this session, Aaron Goldman, Kenshoo CMO and author of Everything I Know About Marketing I Learned From Google, will present best practices for creating and optimizing Facebook ad campaigns. Using proprietary data and case studies, Aaron will cover 4 key areas of social network advertising: KPI selection, attribution, targeting, and testing.

• Speaker:
  Aaron Goldman, CMO, Kenshoo
  
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Unleashing the Potential of Review Content

It's time to unleash the potential of your most valuable content asset - reviews. On most sites, reviews are pent up in the product page, but recent experiments are uncovering that the potential of reviews goes far beyond that. This session will explore emerging marketing best practices that leverage review content. Learn how to leverage reviews to improve the impact of display, email, in-store, print, Facebook, and search marketing.

• Speaker:
  Michael DeHaven, Sr Product Manager, SEO, Bazaarvoice
  
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Social Media! Does it Work? Is it Legal? Is it Ethical?

How do you get an entire organization on board with social media? How do you do it quickly? What should you do on social media as a business? What should employees be wary about regarding social media? What should your privacy policy say? Should you market via social media at a not-for-profit? Can word-of-mouth be equated to consumer exploitation? How do you deal with an online scandal?

Join Sundeep Kapur, Digital Evangelist at NCR as he asks these and other very pointed questions to Jenny Weigle from Careerbuilder, Daliah Saper from Saper Law, and Lynne Kurdziel from Luminate Marketing.

• Moderator:
  Sundeep Kapur, Digital Evangelist, NCR Corp.
  
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• Speakers:
  Lynne Kurdziel, Founder & CEO, Luminate Marketing
  Daliah Saper, Owner & Attorney, Saper Law Offices
  Jenny Weigle, Social Media Manager, CareerBuilder.com
  
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