Conference Agenda: SES Chicago 2011 - November 14-18 - SES Conference & Expo | The Leading Search & Social Marketing Event

Agenda Overview: SES Chicago 2011 - November 14-18

Monday, November 14

ClickZ Academy Onsite Training

8:00-12:00pm	B2B Online Marketing Training	Online Marketing Foundation - SEO	Local Online Marketing 101 to 411
1:00-5:00pm	Public Relations and Optimized Copywriting	Social Media Marketing for Your Business	How to Architect a Search-Engine Friendly Website

8:30-3:45pm

OMS Social Media Summit

(Additional registration fee may apply)

Tuesday, November 15 - SES Day 1

7:00-6:30pm	Registration
7:30-9:30am	Morning Coffee
7:45-8:45am	Introduction to Search Engine Marketing
9:00-10:00am	Conference Welcome & Opening Keynote Guilty Marketers - Wasted & Wishful Multi-Channel Marketing Spend Mikel Chertudi, Senior Director of Marketing, Adobe
10:00-10:30am	Grand Opening of the Expo Hall
	SEO Track	Paid Search Track	Social Media Track	Accelerator Track	Kick Start Track
10:30-11:30am	The Tools of the Trade for SEO	Analytics for Paid Search	Winning! Measuring Social Media Success	Duplicate Content & Multiple Site Issues	Introduction to Paid Search
11:30-11:45am	Session Interval
11:45-12:45pm	Information Architecture for the Modern Website	Paid Search Competitive Analysis	Automating Social Media: Creating & Distributing the Message	iSponsored sessions are free to attend. Click for session details!Enterprise PPC: Capturing Demand while Governing Your Brand	Introduction to SEO
12:45-2:00pm	Networking Lunch
12:45-2:00pm	Mobile - Touch the Future of Business
2:00-3:00pm	Metrics for SEO	iSponsored sessions are free to attend. Click for session details!Microsoft adCenter Desktop Lab	Score! Social Media and Sports	User Generated SEO	Introduction to Analytics
3:00-3:30pm	Afternoon break in the Expo Hall
3:30-4:30pm	Strange Encounters of the SEO Kind	Audience Choice: Signed, Sealed, Delivered: Selling Inbound Marketing	Social Media Solutions on a Budget	Conversion Tools of the Master Craftsman	Introduction to Social Media
4:30-5:30pm	Meet the Experts: Roundtable Forum
5:30-6:30pm	Networking Cocktail Reception in the Expo Hall

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Wednesday, November 16 - SES Day 2

8:00-6:00pm	Registration
8:30-9:30am	Morning Coffee
9:30-9:45am	Morning Briefing with Mike Grehan
	SEO Track	Paid Search Track	Social Media Track	Accelerator Track	E-Commerce Track
9:45-10:45am	SEO 2.0: Less is More	iSponsored sessions are free to attend. Click for session details!Reeling them In: Attract and Convert Your Audience through Smart Optimization	Social Media Signals in Search	Crossing the Digital Divide: The Leap from Search to Display	How to Drive 51%+ Conversions Through Email Auto- Responders
10:45-11:15am	Morning Coffee Break in the Expo Hall
11:15-12:15pm	Panda vs. Human: Advanced eCommerce SEO & UX	Landing Page Optimization	Social Media Linking and Promotion	The Convergence of Search, Social, and Content Marketing	iSponsored sessions are free to attend. Click for session details!Manage Large Search Campaigns More Efficiently with DoubleClick Search V3
12:15-1:15pm	Meet the Experts: Roundtable Forum
1:15-2:30pm	Networking Lunch in the Expo Hall
2:30-3:30pm	The Basics of Link Building	Taking Over a Paid Search Account Like a Pro	Screw Viral Videos	Audience Choice: How to Show Your Wins at Search Marketing with Web Analytics	Navigating "The Dip": Planning a Successful Site Re-launch
3:30-3:45pm	Session Interval
3:45-4:45pm	Bringing SEO In House: the Pros and Cons	Ads in a Quality Score World	Local + Social: the Future of Promotion	Channel Surfing: Measuring Profit & ROI Across Channels	e-Commerce Analytics: 3 Reports You Can't Live Without
4:45-5:00pm	Session Interval
5:00-6:00pm	SEO is Dead: Long Live SEO!	Building Brands Without Big Brand Budgets	Next Gen YouTube Marketing	Insider Tips for Ad Optimization	Pagination for e-Commerce Sites
6:00-7:00pm	Open Mic: SEW Black Hat, White Hat Unconferenced

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Thursday, November 17 - SES Day 3

8:00-1:30pm	Registration
8:30-9:30am	Morning Coffee
9:30-10:30am	Morning Keynote Panel: Search: Where to Next?
10:30-10:45am	Session Interval
	SEO Track	Paid Search Track	Local/Mobile Track	Accelerator Track	Exchange Traded Media Track
10:45-11:45am	Enterprise Level SEO	PPC Beyond Search: New Ad Formats, Display and Social	Smart Mobile Marketing	Brand Resilience and Reputation Management in a High-Speed World	Holy Crap. What Just Happened to Media Buying?!
11:45-12:15pm	Refreshment Break
12:15-1:15pm	SEO Competitive Analysis	The Tools of the Trade for Paid Search	Search on Mobile Devices: The Next Frontier	SEO in the World of New gTLDs	Why Doesn't Anyone Care About the Creative Anymore?
1:15-1:30pm	Session Interval
1:30-2:30pm	Spotlight Session Content Marketing Optimization	Spotlight Session Is Retargeting / Remarketing Right for You?	Spotlight Session Social Media Marketing: Killer Advertising Tactics	Spotlight Session Advanced Keyword Modeling	Spotlight Session Advanced Paid Search Tactics
2:30-3:00pm	Wrap-up Session

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Friday, November 18 - Partnered Training (Additional registration fee applies)

8:30-5:30pm

Bruce Clay
Search Engine Optimization Training

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Who should attend?

Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant

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Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager