Tami Dalley oversees Buddy Media’s analytics and insights team. She has more than a decade of industry experience in deep-dive web analytics, usability consulting, competitive intelligence, landing page design, and multivariate testing. Prior to Buddy Media, she worked as the director of user experience optimization at ROI Labs, a leading provider of global web analytics consulting services. Her work has been honored with the Search Engine Strategies Award for Most Effective Use of Web Analytics and the HSMAI Gold Arian Award for Outstanding Search Marketing Strategy. Dalley is an industry thought leader and has spoken at SES, Search Marketing Expo, and Conversion University, among other events.