Networking Event - 7:00pm-late
Connected Marketing Meet & Greet

This event is open to all SES San Francisco attendees. Hang out, talk shop, meet speakers, exchange ideas and casually swap notes about sessions you are looking forward to attending. Come and share your experience and interest in marketing! (Over some drinks of course.)

Want to attend?
Join the SES San Francisco Meetup Group to RSVP.

Location: Marriott Bar (Bin 55), 55 Fourth Street

SEM/SEO Audit - 10:00-7:15pm
Sign up for a Complimentary SEM/SEO Audit by Performics

Qualified SES attendees can meet with SEM/SEO/social media experts and receive a FREE custom web site audit from Performics. Our comprehensive audits include:

• 30 minutes with a trained SEO/SEM/social media expert
• Site evaluation with tangible observations and executable deliveries
• Real time Q&A; to discuss observations and additional areas of interest

Sign up today: http://performics.com/web-site-audit/sessf.
Unable to attend? Contact Performics' Jim Pasala (jim.pasala@performics.com)

Location: Expo Hall, booth #812

Sponsored Session - 11:30-12:30pm
How Large Advertisers are Accelerating their SEO with Social Media

In recent months, Google made changes to their search results page. Bing has done the same. With new time-delimited filters - most notably the "Latest" link - SEO is no longer just about crawl-ability, content and links, but also integration with social media platforms to present "recency."

This session will address how large advertisers, internal SEO teams and agencies will need to adapt from a process, technology, metrics, and content-development standpoint. Two leading Fortune 500 brands will discuss their plans to integrate SEO and social media to take advantage of this opportunity.

• Moderator:
  Arnel Leyva, Director, Product Marketin, Covario
• Speaker:
  Jeff MacGurn, Senior Manager, SEO Services, Covario
  Doug Loots, Online Marketing Manager, Wells Fargo

Book Signing - 12:00-7:00pm
Author Signings at the Wiley Booth

Meet your favorite Wiley authors at our booth and get 50% off during their book signing while supplies last. Here is the schedule (subject to change-so stop by the Wiley booth for the final schedule when you get to the show).

• Authors:
  12-1pm Gradiva Couzin, Search Engine Optimization: An Hour a Day, 2nd Edition
  1-2pm Bruce Clay, Search Engine Optimization All-in-One For Dummies
  2-3pm Greg Jarboe, YouTube and Video Marketing: An Hour a Day
  3-4pm Brad Geddes, Advanced Google AdWords
  4-5pm David Szetela, Pay-Per-Click Search Engine Marketing: An Hour a Day
  6-7pm Bryan Eisenberg, Always Be Testing: The Complete Guide to Google Website Optimizer

Sponsored Session - 3:00-4:00pm
10 Things To Supercharge Your SEM Campaigns

From PPC to organic SEO, social media to landing page testing and optimization, this session is designed to give users - from beginners to experts - real, actionable tips, strategies and secrets to get more out of your online marketing efforts Learn how to obtain free leads from Facebook, grow your PPC results without spending a dollar more, and how to boost your conversion rates of forms and carts with changes that take just minutes. Filled with real-life examples, case studies and statistics, this can't miss session promises to inform and entertain, and is brought to you by the #1 Ranked SEM Firm Worldwide as ranked by TopSEOs.com.

• Speaker:
  Michael Mothner, Founder & CEO, Wpromote Inc.
  Michael Stone, Vice President, Sales & Strategy, Wpromote Inc.

Networking Event - 5:15-7:15pm
Cocktail Reception: Yahoo! Search and Bing - the party is getting bigger
Yahoo! Search and Bing are coming together to bring you a powerful new choice in search advertising, and a great chance to network! Please join us for a cocktail reception to celebrate our alliance at SES San Francisco. See you there!

Location: Expo Hall

Networking Event - 6:30-9:30pm
Madison Logic Showdown

Join Madison Logic to kick off SES & OMS/Connected Marketing Week.

Location: Showdown, 10 Sixth Street
RSVP: elke@madisonlogic.com

Networking Event - 7:00pm-late
The Quants Strike Back: How SEMs are Leveraging their Expertise to Transform Display into Profitability

In a bit of a departure from our normal panel format, we'll be asking experts from the SEM community who have "crossed over" into display to discuss how they apply their ninja quant-like skills to make display advertising profitable. Since SES San Francisco is earlier that day, we invite all SEM enthusiasts (we won't call you geeks... yet) to join in the conversation. As always, drinks on us!

• Host: Chris Zaharias, SVP Sales, Dapper & Founder, SearchQuant
  Special Guest: Greg Taylor, Expedia Worldwide

Location: The W Hotel San Francisco: 181 3rd St. @ Howard
Register: http://www.fixingadvertising.com/upcoming-events/fixing-advertising-special-event-the-quants-strike-back-in-san-francisco

SEM/SEO Audit - 10:00-3:00pm
Sign up for a Complimentary SEM/SEO Audit by Performics

Qualified SES attendees can meet with SEM/SEO/social media experts and receive a FREE custom web site audit from Performics. Our comprehensive audits include:

• 30 minutes with a trained SEO/SEM/social media expert
• Site evaluation with tangible observations and executable deliveries
• Real time Q&A; to discuss observations and additional areas of interest

Sign up today: http://performics.com/web-site-audit/sessf.
Unable to attend? Contact Performics' Jim Pasala (jim.pasala@performics.com)

Location: Expo Hall, booth #812

Book Signing - 11:00-3:00pm
Author Signings at the Wiley Booth

Meet your favorite Wiley authors at our booth and get 50% off during their book signing while supplies last. Here is the schedule (subject to change-so stop by the Wiley booth for the final schedule when you get to the show).

• Authors:
  11-12pm David Meerman Scott
  The New Rules of Marketing and PR and Marketing Lessons from the Grateful Dead
  12-1pm Tim Ash
  Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
  1-2pm Kristopher Jones
  Search Engine Optimization: Your visual blueprint for effective Internet marketing, 2nd Ed.

Sponsored Session - 1:00-2:00pm
It's All About the User: Search Insights for Your Site

As websites gear up now for a promising end to 2010, it's time to consider whether you're bringing the best available technologies, data analysis, and search innovations to your users. With some sites breaking away from the pack with features like query auto-suggest, instant response times, and surprising yet intuitive user features, the gap between run-of-the-mill landing pages and high-converting, interactive sites isn't going away.

Join Google Senior Product Manager Nitin Mangtani and Google Enterprise customers to learn how best practices in information technology can translate into big conversion rate gains, revenue increases, and user satisfaction wins for your online business. You'll leave the session with a sense of what's on the horizon for on-site search and ideas for how to learn from and incorporate recent website search innovations on your site today.

• Speaker:
  Nitin Mangtani, Senior Product Manager, Google Inc.

Location: Moscone Center

Sponsored Session - 2:30-3:30pm
Link Building in August of 2010 with Jim Boykin

This isn't your grandma's link building session. Jim has been an industry leader in the area of link building for over 10 years as the founder and CEO of We Build Pages (www.webuildpages.com). Jim also won the search engine journal's "Best Link Building Blog" in 2006 and 2007 (Jim rarely blogs anymore). Jim has seen and done it all when it comes to link building, and he knows which links effect search engine rankings, and the types of risks involved in certain types of link building. If higher search engine rankings are a major focus of yours, this is a "must attend" session. * Updated presentation for August 2010 SES.

• Speaker:
  Jim Boykin, CEO and Link Building Ninja, We Build Pages Internet Marketing Services

Location: Moscone Center

Sponsored Session - 3:45-4:45pm
Ad Innovations @ SES SF

Hear about Google's latest innovations in ad formats, tools and reports, then learn how advertisers are using them to improve their results. Visit www.google.com/ads/innovations for a sneak preview.

• Speaker:
  Devin Sandoz, Product Marketing Manager, Google AdWords

Location: Moscone Center

Sponsored Session - 5:00-6:00pm
Get Discovered on Bing (too)

With the recent release of the new Bing Webmaster Tools, Bing focused on providing a simplified, more intuitive experience focused on three key areas: crawl, index and traffic. In this session, learn how to harness the power of the new tools by having the Bing Webmaster Tools team walk you through the key features such as:

• Crawl Issues: View details on redirects, malware, and exclusions encountered while crawling sites
• Index Explorer: Gain unprecedented access to browse through the Bing index in order to verify which of your directories and pages have been included.
• Submit URLs: Ability to signal which URLs Bing should add to the index.

Additionally, you'll hear about the Microsoft and Yahoo! Search Alliance, including tips on how to be successful advertising in the new combined marketplace (which will enable you to reach up to 158 million¹ potential customers and 30%¹ of searchers in the U.S.) 1. comScore qSearch May 2010

• Speaker:
  Rathna Sharad, Group Product Planner

Location: Moscone Center

Open Mic - 6:00-7:00pm
Black Hat, White Hat Un-conferenced

Not just a workshop, not just a party - but a little bit of both... debate issues that matter over drinks!

Location: Moscone West, 2nd Floor Lobby

Networking Event - 7:00-10:00pm
#140conf Summer Cocktail Party

Register: http://sfcocktails.eventbrite.com/

Location: Gray Area, 55 Taylor St.

Networking Event - 8:00-11:00pm
IM Charity Party

This is the hottest networking party for internet marketers and all raised money goes to charity! $40 open bar. Buy Tickets: http://www.imcharityparty.com/

Location: ROE Restaurant, 651 Howard Street

Networking Event - 8:00-11:00pm
Sanyo Social Rewards Launch

Come to the Sanyo Dual Camera "Xacti" Social Media Event and enter to win great prizes. RSVP to attend! http://sanyodualcamera.socialrewards.com/

Location: ROE Restaurant, 651 Howard Street