Education First
Search Engine Strategies is collaborating with the Online Marketing Summit to enable attendees to network and learn how to execute on the best practices in Online Marketing without the distraction of an Exhibit Floor and vendor sales pitches. Events include hands-on workshops, onsite usability and SEO labs, thought-leadership presentations, and peer-to-peer collaboration.
Online Marketing Summit 2010
| Monday, Feb 22 | Tuesday, Feb 23 | Wednesday, Feb 24 |
|
Training & Certification Day Workshops and Classes |
OMS Day 1 Essentials track, Case Study track, Leadership track |
OMS Day 2 Essentials track, Case Study track, Leadership track |
OMS Day 3 - SES Forum
Thursday, February 25
| 8:30am-9:50am |
Morning Roundtable: SEM Then & Now: What's the Same? What's New? |
|
| Session Interval | ||
| Search Fundamentals | Beyond Fundamentals | |
| 10:00am-11:15am | The Findability Formula: the Easy, Non-Technical Approach to SEM | PPC vs. SEO: the Ultimate Search Marketing Battle |
| 11:15am-12:30pm |
Keywords & Content: Search Marketing Foundations |
Analytics for Search: ROI, Engagement & Attribution |
| 12:30pm-1:30pm | Lunch | |
| 1:30pm-2:45pm | Local Search Marketing Tactics | Your Baby Is Ugly - Common Landing Page Problems & Live Critiques |
| 2:45pm-3:15pm | Afternoon Break | |
| 3:15pm-4:30pm | PR, Social Media & Search | YouTube & Video Optimization |
Get Search Smart:
- Learn how search engines rank web pages and optimize yours to out-rank competitors
- Discover new methods of link building to keep your brand in front of your customers
- Increase traffic via organic listings and avoid "spam" penalties
- Optimize and rank better with pay-per-click campaigns
- Improve user experience and increase conversions by testing and tuning landing pages
- Track performance and maximize ROI using free and paid analytics software
- Network with peers and experts to learn the latest tips and trends.
SES Accelerator, Feb 9
SES London, Feb 20-24
SES NYC, Mar 19-23
SES Toronto, Jun 11-13
SES San Fran, Aug 13-17
SES London, Feb 20-24
SES NYC, Mar 19-23
SES Toronto, Jun 11-13
SES San Fran, Aug 13-17
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
