Networking Event - 6:00-10:00pm
SES New York Meet and Greet

This event is open to all SES New York attendees. Hang out, talk shop, meet speakers, exchange ideas and casually swap notes about sessions you are looking forward to attending. Come and share your experience and interest in marketing! (Over some drinks of course.)

Want to attend?
Join the Search Engine Strategies New York Meetup Group to RSVP.

Location: Bridges Bar - Hilton New York

Networking Workshop - 11:45-12:45pm
Introduction to Facebook Ads
With over 400 million users worldwide and unprecedented targeting capabilities, Facebook gives you a unique opportunity to efficiently connect with your customers before they even search for your products. In this detailed overview of Ads and Pages, you will learn all about Facebook's product offerings and audience breakdown. We will teach you how to best use Facebook's robust targeting system to pinpoint the perfect audience for your ads and share best practices from previous campaigns. This workshop is ideal for individuals who are just beginning to advertise on Facebook.

• Speaker:
  Sarah Smith, Manager, Online Sales, North America, Facebook
  
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Location: Murray Hill - invite only

Sponsored Session - 12:45-1:45pm
Achieving Success with Improved Ads Quality

The AdWords system works best for everybody when the ads we display match our users' needs as closely as possible. Relevant ads tend to earn more clicks, appear in a higher position, have a higher quality score and bring you the most success. In this session, the Ads Quality Product Marketing Manager will discuss what Ads Quality is, how it impacts you as an advertiser, and what you can do to improve your quality.

Location: Sutton South

Sponsored Session - 3:30-4:30pm
10 Things To Supercharge Your SEM Campaigns in 2010

From PPC to organic SEO, social media to landing page testing and optimization, this session is designed to give users — from beginners to experts — real, actionable tips, strategies and secrets to get more out of your online marketing efforts in 2010. Learn how to obtain free leads from Facebook, grow your PPC results without spending a dollar more, and how to boost your conversion rates of forms and carts with changes that take just minutes. Filled with real-life examples, case studies and statistics, this can't miss session promises to inform and entertain, and is brought to you by the #1 Ranked SEM Firm Worldwide as ranked by TopSEOs.com.

• Speakers:
  Michael Mothner, Founder & CEO, Wpromote Inc.
  Michael Stone, Vice President, Sales & Strategy, Wpromote Inc.
  
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Location: Sutton North

Sponsored Session - 4:45-5:45pm
Getting the Most Out of AdWords Features & Tools

Get a comprehensive overview of Google AdWords' latest features and tools that can help you save time managing campaigns, increase the quality traffic your ads are receiving, and get better results from your ad spend. The AdWords Product Marketing Manager will teach you tips and tricks you can use immediately as you explore the opportunities tab, custom alerts, data segmentation and other new features. You will also learn more about bidding tools such as Conversion Optimizer and bid simulator that can help you bid more intelligently and increase your advertising ROI.

Location: Grand Ballroom

Networking Event - 5:45-6:45pm
Networking Cocktail Reception

Location: Expo Hall

Happy Hour - 5:00-7:30pm
SES NYC Happy Hour for Affilliate Marketers

Open to SES attendees - swing by to network, have a drink, and play a few games. RSVP at http://www.facebook.com/event.php?eid=254357324958.

Location: Dave & Busters, Times Square, 234 West 42nd Street

SEMPO Meeting - 7:00-8:30pm
SEMPO Annual Meeting, brought to you by Clickable

Please join SEMPO as it announces the 2010 Board of Directors. This is an excellent opportunity to get to know the new leadership around the globe, as well as propose new ideas and fresh thinking for 2010-2011. Complimentary drinks will be served.

Location: Murray Hill Suite

Sponsored Session - 10:30-11:30am
Search Powered Marketing: Harnessing the Voice of the Consumer

Search and social media are changing the way brands interact with their consumers, and will be even more influential throughout 2010 and beyond. Consumers find and engage with brands in social media, print, radio, tv, and outdoor ads, which in turn influences what they search for. How should advertisers use integrated search and social media strategies to influence search terms and results, improve overall SEO and drive increases in return on ad spend?

This panel of experts will share what tools, tactics and techniques they have used to power advertising performance using search and social media insights, and what works and what doesn't. Attendees will learn how to harness the voice of the customer to best leverage search and social media to create finely-tuned marketing programs that drive results. Panelists will share short-term onsite and external tactics, and give long term strategies for success.

• Speaker:
  Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario
  
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• Panelists:
  Maura Ginty, Senior Manager, Global Web Content, Autodesk
  Cheryl Max, Director, Corporate Functional Capabilities, IBM
  
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Location: Grand Ballroom

Networking Workshop - 11:45-12:45pm
Optimizing Your Facebook Ads Campaign
With over 400 million users worldwide and unprecedented targeting capabilities, Facebook gives you a unique opportunity to efficiently connect with your customers before they even search for your products. If you're a past or current advertiser, get up to speed on our latest insights and case studies designed to help you make the most of your Facebook advertising efforts. We will share our newest product offerings and give you a sneak peak into what's coming next in the world of Facebook Advertising. This workshop is targeted to individuals who are already advertising on Facebook and wish to broaden their expertise.

• Speaker:
  Sarah Smith, Manager, Online Sales, North America, Facebook
  
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Location: Murray Hill - invite only

Win a Gift Card
Booth Bingo

Visit all the booths in the exhibit hall to get your Bingo card stamped. (1) Grand Prize Winners: $1,000 American Express Gift Card. (5) First Place Winners: $100 American Express Gift Cards. Winners drawn randomly. Drop your completed card off in the Booth Bingo box in Registration. Winners will be notified by mail.

*Open to all conference and expo hall attendees.

Car Give-Away - 3:45pm
Win a Brand New Honda Fit!

PM Digital and Business.com are sponsoring the ultimate conference give-away. One winner will be selected by random drawing. Open to all conference and expo hall attendees. Winner must be present at the time of the drawing. *Disclaimer

Location: Expo Hall, Booth #1315

Sponsored Session - 3:45-4:45pm
Link Building - Methods and Risks with Jim Boykin

This isn't your grandma's link building session. Jim has been an industry leader in the area of link building for over 10 years as the founder and CEO of We Build Pages (www.webuildpages.com). Jim also won the search engine journal's "Best Link Building Blog" in 2006 and 2007 (Jim rarely blogs anymore). Jim has seen and done it all when it comes to link building, and he knows which links effect search engine rankings, and the types of risks involved in certain types of link building. If higher search engine rankings are a major focus of yours, this is a "must attend" session.

• Speaker:
  Jim Boykin, CEO and Link Building Ninja, We Build Pages Internet Marketing Services
  
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Location: Sutton North

Charity Party - 8:00-10:00pm
We Build Pages 2010 Charity Party to Help the Homeless

$30 entry fee covers beer, wine, soda and hors d'oeuvres. All proceeds go to commonground.org to help the homeless in NYC.

Location: Hurley's, 232 W 48th Street - Upstairs

Sponsored Lunch - 11:45-12:45pm
Increasing Conversions with Google Site Search Solutions

You've optimized SEO, stretched your SEM dollars, and tackled social media and emerging trends head-on. But, are you confident that your website is providing the very best user experience possible? Research shows that 43% of visitors who land on a website go immediately to the search function. If the search functionality is poor, 80% of users will leave the site and click over to a competitor. Yet, many websites still rely on navigation alone. To convert each and every visitor, it's critical to provide the best available on-site search experience.

In this presentation, Nitin Mangtani, Senior Product Manager at Google, will show how Google Site Search and Google Commerce Search can bring fast, relevant search results to your site, helping visitors find the exact information they are looking for. This interactive session will feature live demos, Q&A, and an exciting raffle giveaway of new Google NexusOne phones.

Location: Grand Ballroom

• Speaker:
  Nitin Mangtani, Senior Product Manager, Google Inc.
  
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