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Sponsorship/Exhibiting Opportunities:
For more information, please contact our Sales Department. You may also e-mail sales@sesconference.com or call JoAnn Simonelli +1 646-755-7255.

Registration Information:
For questions regarding registration, please call +1 800-955-2719 or send an e-mail to registration@sesconference.com.

Partnered Training

Institute of Direct Marketing (IDM) IDM: Advanced Techniques for a Successful SEO Programme
Time:1:00-5:00pm
Instructor:Andreas Pouros, Greenlight
Part I:

SEO Architecture
This session will introduce the key principles of, and the mathematical imperative, of one of the most overlooked requirements for a successful SEO programme, i.e. focusing on how a site needs to be structured to maximise PageRank distribution and search engine accessibility.

Part II:

Advanced link building principles
How search engines assess and value links is the most rapidly evolving part of search engine algorithms. In this session, link building theories will be introduced to add a scientific rationale to how a link building programme should be designed and executed.

About the Instructor:
Andreas Pouros
COO and Director of SEO
Greenlight

Andreas Pouros has been involved in search marketing for over 8 years and as COO and Director of SEO at Greenlight, is responsible for an international team of search professionals including analysts, consultants, programmers and account managers. Andreas has personally led SEO projects for the likes of Microsoft, Expedia, Monarch Airlines, Alliance & Leicester, British Gas, and many more, with many of these projects garnering industry recognition and multiple awards.

Andreas is considered one of the pre-eminent authorities on SEO in the UK, and is frequently called upon by journalists and blue-chip companies for his expert opinion and experience in delivering enterprise-level SEO.


Bas van den BeldI attend a lot of conferences about search and SES is without a doubt the place to be if you want to learn about search, network, and hear great speakers. The SES team manages to improve with every event and that is truly a big accomplishment. In Europe, SES London is the biggest event of the continent where every search marketer just has to be, but also SES Amsterdam and SES Berlin are must-attends for European search marketers. I know I will be there!
—Bas van den Beld, SearchCowboys

The material I learned from just a single session alone made it worth attending the conference.
—Sam Gomez, VP Digital Marketing, Sony Music

Search engine marketing firm iProspect works primarily with clients who have large or complex websites, many of whom are Fortune-level companies. As a sponsor and exhibitor this past year at SES New York, we found that the number of companies suitable for our services increased by over 20% from last year. SES is a terrific event series, one that we plan to be at in New York, San Jose and Chicago.
—Bill Muller, CMO, iProspect

SES Magazine
View latest issue:
SES Magazine October 2011 - Chicago Guide
Chicago Guide 2011
Who should attend?
Marketing Team:
Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
C-Level:
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
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