Established in 2002, the Asia Digital Marketing Association (ADMA) is a non-profit organisation with a membership base spanning the full range of the digital marketing ecosystem, from portals and publishers, to advertisers, e-commerce platforms, device makers, games companies, agencies, technology solutions providers, and research houses. The mission of the ADMA is to grow the use of digital for effective marketing investment. This will be achieved by being an authoritative source of insight and statistics, hosting networking events, and facilitating professional development. In addition, the ADMA engages with senior executives to gain consensus and provide a voice on key industry issues.