Getting Your In-House Search Program Up & Running

Half-day Workshop

As Search Marketing matures, an increasing number of companies, both small and large, have started to bring their Search marketing campaigns in-house. Companies have found that in order to thrive in this digital economy it is essential to build search marketing practices inside their organization and not just solely rely on outside agency partners. Managing search programs in an organization goes beyond just managing keywords or rankings but instead focuses on collaboratively Getting Things Done and measuring ROI of each new SEO change.

In this unique workshop we will cover technical as well as "search soft skills" needed to create a successful in-house search program. In this half day workshop you will learn everything you need to get your search program up and running.

Who should attend?

• In-House SEO managers
• SEO specialists
• SEO analysts
• PPC managers
• Marketing Directors

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Instructor:
Bob Tripathi, Founder, Instant E-Training

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How to Architect a Search-Engine Friendly Website

Half-day Workshop

A search-engine friendly website is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the needs of crawler-based search engines and your site's visitors.

Ultimately, the site must be profitable for the website owner. Can a single site satisfy all of these groups? Yes it can... if you have the right architecture, navigation design, and page layouts. In this 4-hour training session, attendees will learn the whys, whats, and hows of architecting a user-friendly, search-friendly, and persuasive site that converts visitors into buyers.

Who should attend?
Anyone who designs and promotes websites as part of their work should attend this workshop!

For new and experienced marketers: Whether you are a new marketer or a seasoned veteran, this workshop will help you take your campaigns to the next level of effectiveness. (HTML knowledge is not required.)

For new and experienced web designers: Minimize advertising expenses by creating search-friendly and cost-effective website designs. Learn how to avoid common pitfalls early in the design and architecture processes.

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Instructor:
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

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Advanced Keyword Research

Half-day Workshop

In this 4 hour training session attendees will explore the tools available for identifying, researching and zeroing in on the right keywords for your SEO, PPC and even Social Media campaigns. We will walk through the process in theory first and then work on a real world example that leverages the latest tools available. Students are welcome to bring their laptops to this session. Wireless access will be provided.

After attending, you will be able to:

• Understand the role of Keyword Research/ Discovery and how it is integral to SEO, PPC and Social Media campaigns
• Identify and refine the initial set of possible keywords for any campaign using various methods and tools
• Analyze your initial set of keywords and learn to sort them into themes for various SEO, PPC and Social Media campaigns
• Be able score your final list of keywords to identify those that are likely to perform the best
• Know where to place your keywords for maximum effect, and how to mix in additional search term modifiers that will let you leverage your targeted search terms for greater traffic

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Instructor:
Ron Jones, President/CEO, Symetri Internet Marketing

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Google Analytics Workshop

Half-day Workshop

Use Google Analytics to Improve Your Online Marketing & Business: Many organizations, large and small, struggle to go beyond basic web metrics of visitor counts and pageview volumes. Smart organizations use data to optimize current campaigns and plan for new ones. To reach this stage, you need to plan your web analytics strategy, understand your reports and define what constitutes success for your business, industry and competitive landscape. In this workshop, senior consultant Feras Alhlou, founder of E-Nor, a Google Analytics Certified Consultancy, will walk you through what you need in order to drive your online marketing strategy ahead of your competition.

What Will I Learn?

Marketer/Business Focus - Strategy & Planning

• Practical - understanding the user interface & clever stuff you can do with Google Analytics
• Campaign Tracking - measure performance of search, email, banner campaigns

Webmaster/Technical Focus - Implementation

• Accounts & Profiles, Filters & Goals - structure your data properly
• Advanced Segmentation & Custom Reports - powerful ways to find insights

Who Should Attend?

• Business, marketing and technical management and staff
• Business owners
• CMOs
• People new or experienced in Google Analytics

Instructor:
Feras Alhlou, President, E-Nor, Inc.

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