Conference Agenda: SES Chicago 2010 - October 18-22 - SES Conference & Expo | The Leading Search & Social Marketing Event

Agenda Overview: SES Chicago 2010 - October 18-22

Monday, October 18 - Partnered Training (Additional registration fee applies)


8:30-5:30pm	9:00-5:00pm
Search Engine Optimization Training	Social and Analytics

Theater Presentations: Schedule

Theater Presentations
in the Expo Hall
(open 10:00-6:30pm)

11:30-11:50
12:00-12:20
1:00-1:20
1:30-1:50
2:00-2:20
3:00-3:20
3:30-3:50
4:00-4:20

Blogsvertise
NVI
iContact
Agendize
Brafton
Website Mag
Semantic Mktg
Acquisio

Tuesday, October 19 - Day 1

8:00-6:15pm	Registration
8:30-9:30am	Morning Coffee
9:30-10:45am	Conference Welcome & Opening Keynote Avinash Kaushik, Author, Blogger, Analytics Evangelist, Google
10:45-11:30am	Grand Opening of the Expo Hall (open 10:00-6:30pm)
	Track 1	Track 2	Track 3	Track 4	OMS Track
11:30-12:30pm	Introduction to Search Engine Marketing	PPC Beyond Search: New Ad Formats, Display, and Social	Introduction to Analytics	Search: Where to Next?	Remaining Agile Amidst Seismic Shifts in the Social Media Landscape
12:30-1:30pm	Networking Lunch in the Expo Hall
1:30-2:30pm	Update on Real Time Search: I Want it Now!	Key Points in Launching a Global Website	Meaningful SEO Metrics: Going Beyond the Numbers	Introduction to Information Retrieval on the Web	Social Integration: Creating Interactive Conversations Across Channels
2:30-3:00pm	Afternoon Break in the Expo Hall
3:00-4:00pm	Link Building Basics	Brand, Trademark & Reputation Management	Deep Dive Into Analytics	A Powerful New Choice in Search	Beyond Listening-Establishing & Hitting Metrics with Social Media
4:00-4:15pm	Session Interval
4:15-5:15pm	Developing Great Content	Is Retargeting/ Remarketing Right For You?	Digital Marketing on the Political Edge	The Secret Formula To Boost Response	Optimizing the Socialized UX
5:15-6:30pm	Networking Cocktail Reception in the Expo Hall

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Theater Presentations: Schedule

Theater Presentations
in the Expo Hall
(open 10:00-3:00pm)

12:30-12:50	VeriSign
Special Theater Session: Mommy, where does traffic come from?

Wednesday, October 20 - Day 2

8:00-6:00pm	Registration
8:00-9:00am	Morning Coffee
9:00-10:00am	Morning Keynote Jeffrey Hayzlett Celebrity CMO, Best Selling Author & Former Kodak CMO
10:00-11:00am	Coffee Break in the Expo Hall (open 10:00-3:00pm)
	Track 1	Track 2	Track 3	Track 4	Track 5
11:00-12:00pm	SEO 101	News Search Optimization	Bringing SEO In-House: The Pros & Cons	Local 2.0: The Evolution of Local Search	Video Search Optimization
12:00-1:00pm	Networking Lunch in the Expo Hall
1:00-2:00pm	Search and Packaged Goods	Search, PR & the Social Butterfly	Conversion Ninja Toolbox	Getting Mobilized! Mobile Marketing Strategies	Competitive Research
2:00-2:30pm	Afternoon Break in the Expo Hall
2:30-3:30pm	Crowdsourcing for SEO & Social	Speaking Geek: How Marketers Can Work with Web Developers to Achieve Business Goals	Stretching Your Marketing Dollars: The Upside of Search	Holiday Shopping Tactics	Killer Facebook Marketing Tactics
3:30-3:45pm	Session Interval
3:45-4:45pm	How to Become a Link Magnet	How to Transform Your Approach to Video	B2B Search Marketing Tips	Twitter Nation & Automation	Content Marketing Optimization
4:45-5:00pm	Session Interval
5:00-6:00pm	Paid Search 101	SEO is Dead: Long live SEO!	B2B Lead Generation Management & CRM Integration	Crossing the Digital Divide: The Leap From Search to Display	E-Commerce Site Clinic
6:00-7:00pm	Open Mic: SEW Black Hat, White Hat Unconferenced
7:00-8:00pm	SEMPO "Chicago Style" Networking Reception

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Thursday, October 21 - Day 3

8:30-5:00pm	Registration
8:30-9:30am	Morning Coffee
9:30-10:30am	Morning Keynote Maile Ohye, Senior Developer Programs Engineer, Google
10:30-10:45am	Session Interval
	Track 1	Track 2	Track 3	Track 4	Track 5
10:45-11:45am	Digital Asset Optimization	PPC or SEO? The Ultimate Search Marketing Battle	Website Usability, Testing, and SEO	Advanced Keyword Research	Marketing in the Content Networks Clinic
11:45-12:00pm	Session Interval (Note: Expo Hall is closed)
12:00-1:00pm	Social Media 101	Channel Surfing: Measuring Profit and ROI Across Channels	Duplicate Content & Multiple Site Issues	Social Goes Local	Social Media Clinic
1:00-2:00pm	Networking Lunch
2:00-3:00pm	Get Googley: How to Apply Lessons from SEM to Other Marketing Channels	Shoes, Cupcakes and Social Media: Building an Army of Brand Ambassadors	Ads in a Quality Score World	SEO Through Blogs & Feeds	Ad Copy Continuity Clinic
3:00-3:15pm	Session Interval
3:15-4:15pm	Successful Information Architecture	The Trouble With Content Management Systems is...	Enterprise Level SEO	Local Search Ranking Factors	Conversion Site Clinic
4:15-4:45pm	Afternoon Break
4:45-5:45pm	The Business Value of Social Media	Digital Marketing & Sports	Advanced Paid Search Tactics	Selling Search to the C-Suite	SEO Site Clinic
5:45-6:15pm	Wrap-up Session

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Friday, October 22 - Training (Additional registration fee applies)

7:30-8:00am	Continental Breakfast
8:00-12:00pm	Getting Your In-House Search Program Up & Running	How to Architect a Search-Engine Friendly Website
12:00-1:00pm	Lunch Break
1:00-5:00pm	Advanced Keyword Research	Google Analytics Workshop

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