SEO Training Workshop

Website Programming Obstacles
The Basics of SEO will cover what you must know about the importance of programming, information architecture, and on-page factors as related to search engines. These factors are critical to a successful SEO campaign. There are standards to developing websites in order to be successful with the search engines, and they are not a mystery. Understanding the methods that persuade visitors as well as the search engines will enable attendees to evaluate their own websites and make immediate changes that will increase rankings.

Understand Keyword, Understand Visitors
Keyword research is the most effective and low-cost research you can perform to understand the mind of your customers. This session will explore the primary importance of keyword research as a method of understanding your target audience, and how to integrate those keywords into a long-term search engine optimization campaign. Keywords are the basis of marketing the website, and methodologies for understanding the buying cycle, searcher behavior and building effective calls to action will be taught.

Linking Strategies that Increase Rankings
After on-site improvements, gaining links from other websites is a critical marketing activity. Links are a primary factor in the search engine rankings, and making your site "linkeable" will build your rankings and relevance within your market. The session will cover types of links, linking campaigns and effective content-link strategies.

Get the Buy-off
In addition to the "How To", this session will show you how to get the buy-off from other departments or executive level approval for making changes to the website. Building the case for change may be your biggest obstacle; this session will prepare you to make a case for necessary changes, resulting in a positive return on investment.

Engines v Visitors - Which comes first?
Build rankings and increase success. The advanced search engine optimization session will focus on shared human and search engine factors for rankings. Understanding how searchers evaluate pages and need cues for action will also help you in your search engine optimization campaign. Usability is the practice of evaluating and testing your website for best results, and is very easy to accomplish major results with minor changes.

Social Media + SEO = even bigger results
Social Media has taken the internet to new levels of consumer-brand interaction. Advanced SEO topics will cover the uses of social media in your marketing efforts. Social Media is a vital part of building links, building rankings, and overall visibility for your website. Marketers must be aware of the potential for both positive and negative effects of social media. Developing a social media plan for your organization will build a prepared campaign and one that can also deal with negative PR.

Analytics for Marketers - Stats are not for the geeks anymore
Tracking success in a search engine marketing campaign is critical to justifying the expenditure. Unfortunately, analytics has the reputation of being a nightmare job, sifting through endless numbers, charts and graphs. This session will help you to figure out which information is important and which just needs to be ignored. Learn the principles of segmentation and how it will improve the visitor experience on your website. These analytics techniques and 7 Reports for Success will enable you to be gain control of your website analytics.