Partnered Training San Jose

Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms.

Clay holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Clay is an accomplished speaker, author and educator. Each year, Clay speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more.

His weekly webcast, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts every Thursday at 3 p.m. ET on WebmasterRadio.fm. His book, "Search Engine Optimization All-in-One for Dummies," is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO, with the updated edition set to hit stores December 2011. Clay is also on the board of directors of SEMPO, the Search Engine Marketing Professionals Organization.

Matt Bailey is the president and founder of SiteLogic, a website marketing consultancy, and has been training businesses about website marketing since 1997. He is in demand worldwide as a speaker for the Search Engine Strategies conferences, the Direct Marketing Association (DMA), and the American Advertising Federation. He speaks at over 30 international conferences, seminars, and training sessions each year. Seminar attendees consistently rave about Matt's conversational, entertaining speaking style and his ability to explain high-level search marketing concepts in a way that even "non-techies" understand.

Matt is the primary trainer and developer for the DMA's search engine optimization certification program, and the trainer for its two-day website marketing seminar. This year, Matt was selected as the DMA's emissary to France because of his expertise in search marketing.

Lee Odden (@leeodden) is the CEO of TopRank Online Marketing, a digital marketing and public relations firm specializing in strategic Internet marketing consulting, training, and implementation services, including online PR, SEM, and social media marketing. A veteran Internet marketer, Odden has consulted for clients such as HP, McKesson, Northwest Airlines, PRWeb, and the national PRSA.

Odden is one of 25 online marketing experts featured in "Online Marketing Heroes" published by Wiley, and has been cited for his search and social media marketing expertise by The Economist, U.S. News, and Fortune Magazine. As an active thought leader in the search marketing industry, he contributes to top industry publications such as Mashable, iMedia Connection, and MediaPost. A sought-after marketing and PR industry speaker, Odden conducts seminars for companies and regularly presents at Search Engine Strategies, WebmasterWorld Pubcon, OMMA, and the Media Relations Summit. He is active in the industry as the chair of the DMA social media advisory council, board member on the DMA search engine marketing council, and board advisor for Search Engine Strategies.

Aaron Kahlow serves as chairman and founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute. Having delivered hundreds of keynote speeches and seminars nationwide, he is one of the more well-known faces in the online marketing and advertising space.

Aaron is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, Web site usability, SEO, Web analytics, and overall Web strategy. He was named one of the "Top 40 entrepreneurs under the age of 40" by "Metropolitan Magazine" in 2006 and served on the International Board of Directors for the Business Marketers Association, as well as in an advisory capacity for several other boards.

Aaron's passion is people: connecting with them, understanding them, and helping them. He encourages such connections on LinkedIn or, preferably, Facebook.

As the founder and CEO, Olivier drives the strategy and vision of magnify360 Inc., a leading provider of marketing optimization technology. An industry veteran with over a decade of expertise in interactive marketing and technology, Olivier has worked with some of the world's most recognized brands, including Fox Sports, Microsoft, Hewlett Packard and Blue Shield among others.

Olivier Chaine earned his BS in Engineering from Harvey Mudd College in Claremont, CA and remains an active alumni member, frequently speaking to students on entrepreneurship. He is also a regular speaker and expert on online marketing, optimization and behavioral targeting at industry events across the nation.

Ray "Catfish" Comstock is the senior search strategist at BusinessOnLine. He has more than 10 years' experience in the search marketing industry, specializing in organic search engine optimization and social media strategy. Ray has presented at numerous industry conferences, including the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. He is quoted extensively in trade and business publications and is considered an influential member of the SEO community. "Catfish" authors thought leadership papers and articles for industry publications, including the BusinessOnLine SEO Blog, which is syndicated through WebProNews.

Steve is the founder and CEO of Encore Media Metrics, a leading provider of campaign measurement, attribution and reporting services for brands and agencies. Encore’s solution is delivered as an on-demand service, allowing clients to achieve deeper insights into campaign performance while lowering the cost and complexity of online measurement.

Prior to founding Encore, Steve founded, grew and sold Spur Interactive, a strategic marketing agency that specialized in digital marketing and advertising. In this role Steve planned and managed interactive campaigns for leading brands, including FedEx Office, Continental Airlines and ConocoPhillips, to name a few.

With a background in finance and private equity, Steve is a thought-leader and expert practitioner in measurement, reporting and attribution of online media. Since 2006, Steve’s team has been on the cutting edge of analyzing user engagement and quantifying the impact and roles of various online media in creating awareness, consideration, preference and loyalty for brands.

Aaron Kahlow serves as chairman and founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute. Having delivered hundreds of keynote speeches and seminars nationwide, he is one of the more well-known faces in the online marketing and advertising space.

Aaron is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, Web site usability, SEO, Web analytics, and overall Web strategy. He was named one of the "Top 40 entrepreneurs under the age of 40" by "Metropolitan Magazine" in 2006 and served on the International Board of Directors for the Business Marketers Association, as well as in an advisory capacity for several other boards.

Aaron's passion is people: connecting with them, understanding them, and helping them. He encourages such connections on LinkedIn or, preferably, Facebook.

Janssen started her career in Online Marketing in 1998 by building and managing web sites and programs to deliver traffic and conversions. Since then she has worked with numerous B2B and B2C companies to help develop and build upon online strategy. Clients such as Converse, gDiapers, Icebreaker, Lion Brand Yarn, Lucy, Nautilus, Tazo Tea, Oregon State University, Murad, Grand America Resorts, Provenance Hotels, Trend Micro, Lattice Semiconductor, RealNetworks, IDG Publications, and Right Management have benefitted from her SEM and Social Media strategy as she currently oversees the Anvil account team, manages all services, and helps to direct high level strategy. Janssen is a regular speaker at national industry events such as Search Engine Strategies, Online Marketing Summit, Direct Marketing Association, and Internet Strategy Forum and writes for publications like Search Marketing Standard. Janssen has over 5 years of teaching experience which includes being a lead instructor for the Online Marketing Institute, an adjunct professor for Portland State University and leading custom training programs on SEM, SEO and Social Media. Janssen currently serves as President of SEMpdx, a local professional organization. Outside of Anvil and charity work, Janssen has competes as a marathoner, qualifying for the 2004 Olympic Trials and recently the upcoming 2012 Olympic Trials.