San Jose

1 Day Forum - 10:30am-5:30pm
ClickZ Social Media & Video Strategies

Brought to you by the teams at ClickZ, YouTube & Google, this forum explores the successes and failures that companies, celebrities, and politicians have experienced in the online social sphere. The event delivers actionable tactics and strategies so that you can prosper from them. See the complete agenda.

Free admittance for SES San Jose conference attendees.

Sessions include:

• Marketing in a Social Media World
• Going Social: Effective Advertising via Social Networks
• In the Now: Conversational & Real Time Marketing
• What Works: Online Video Advertising Made Easy With Google & YouTube
• What Works: Best Practices / Case Studies for Online Video
• A Chat with Michael Fischer

Location: San Jose Marriott, San Jose Ballroom

Awards Announcements - 10:00am-5:30pm
Search Engine Watch Awards

The Search Engine Watch Awards 2009 finalists have been named, and winners will be announced from the Search Engine Watch booth at the back of the Expo Hall during session breaks throughout the day on Tuesday and Wednesday.
See the announcement schedule.

Tuesday's announcments:

• Best Social Media Marketing Campaign
• Best Social Media Platform for Marketers
• Most Innovative Paid Search Campaign
• Best Search Engine Ad Platform
• Most Effective Use of Web Analytics
• Best Web Analytics Platform
• Most Innovative Use of Search Engine Optimization
• Technology Platform Search Marketers Can't Live Without

Location: Exhibit Hall Booth #327

Certification - 4:30pm-5:30pm
Live Certification Gauntlet

What does it take to be certified in search marketing? Come and find out as current students and recent graduates address the toughest questions while under the scrutiny of the Internet Marketing Dream Team - comprised of our top speakers, authors and consultants - all on one stage!

This session is open to all attendees and runs like a wild fusion between American Idol, a PhD dissertation defense, and a lightning-round news roundtable show. This event will feature:

• Live site and campaign audits
• Tough on-the-spot questions
• Lightning round-type quizzes
• No holds barred critiques from the Internet Marketing Dream Team.

Each panelist will have completed up to three months of Market Motive Master Certification and will vie for faculty endorsements during this live session.  Witness each dissertation on the latest search marketing standards or submit your website or campaign for a chance for it to be evaluated by the new masters of Internet marketing.

• The Dream Team Faculty Features:
  Matt Bailey & Jennifer Laycock on Social Media
  Greg Jarboe & Jamie O'Donnell on Online PR
  Avinash Kaushik & John Marshall on Web Analytics
  Todd Malicoat on SEO
  Andrew Goodman on Paid Search
  Bryan Eisenberg on Conversion Optimization
  + Surprise Guests

Location: Exhibit Hall 2 - all attendees welcome

Book Signing - 11:00am-12:00pm
Exclusive Book Signing with Clay Shirky

Clay Shirky, adjunct professor at NYU Tisch School, will be available for an exclusive signing of his book Here Comes Everybody: The Power of Organizing Without Organizations. Brought to you by Bing.

Location: Exhibit Hall Booth #303

Special Interest Information Table - 12:45pm-1:45pm
Using Search to Find the Missing - How you can become involved

Immediately following the Using Search to Find Missing Persons session, Kathleen Fealy and Lisa Buyer will be available at a special table during the Networking Lunch, along with the two private investigators, Bob Rahn and Kim Anklin, to discuss how Search professionals can become involved in this amazing undertaking. Immediacy is a key need and so is the need to channel the information on the missing into an easy to access public viewing area for those who unfortunately must continue to search for their family members years after they have disappeared. Ideas on how you can help are already being collected and with your knowledge of your products, technology and capabilities, many more opportunities are possible. Search can and should be used for the "greater good."

Location: Networking Lunch, Exhibit Hall 2

Networking Party - 8:30pm-late
WebmasterRadio.FM's SearchBash

WebmasterRadio.FM throws its largest, wildest and most dazzling SearchBash ever! SearchBash San Jose'09 will be the premier party event of Search Engine Strategies San Jose. All inclusive and always fun. http://searchbash.com/sanjose/

Location: Pearl Nightclub, 8 S. 1st St, San Jose, CA
Registration: RSVP for SearchBash!

Awards Announcements - 10:15am-2:00pm
Search Engine Watch Awards

The Search Engine Watch Awards 2009 finalists have been named, and winners will be announced from the Search Engine Watch booth at the back of the Expo Hall during session breaks throughout the day on Tuesday and Wednesday.
See the announcement schedule.

Wednesday's announcments:

• Best Integration of Search with Other Media
• Most Innovative New Search Engine
• Best Use of Local Search
• Best SEM Technology Platform for SMBs
• Best Business-to-Business Search Marketing Campaign
• Search Engine with Most Relevant Results

Location: Exhibit Hall Booth #327

Sponsored Session - 10:45am-12:00pm
Facebook Ads: Reaching Prospects Earlier In The Decision Cycle

You know how powerful search marketing ads are. They get in front of consumers who are already raising their hands for more information about your business. But wouldn't it be great to influence that decision earlier to a much larger target audience? With over 250 million active users sharing authentic information, you can precisely reach the right people before they start searching. Learn how to target your exact audience, create compelling ads, optimize for the greatest ROI and generate demand for your business on Facebook.

Location: Ballroom A1

Sponsored Session - 10:45am-12:00pm
Convert Your Visitors to Customers

Your business probably spends a tremendous amount of time, resources, and capital on your website development and online advertising initiatives. Yet, for many organizations, the most challenging aspect is to retain visitors and convert them into buyers. Google's web search engine has set a high bar for relevance, speed, and ease of use. Unfortunately, most sites don't meet these high expectations: 85 percent of site searches don't return what the user sought, and 80 percent of visitors will abandon a site if search functionality is poor (Jupiter Research).

To help maximize ROI, Google offers a variety of tools that website owners can leverage to:

• Optimize website traffic
• Analyze traffic patterns, pageviews, and conversions
• Provide high quality website search

Join Google at this informative session to learn how you can better utilize Google Site Search to maximize the return on your website investment - thereby converting your website visits into incremental revenue.

Location: Ballroom A2

Sponsored Session - 10:45am-12:00pm
Bing Toolbox: Your One-Stop Shop for Better ROI

What's an engine without the tools to help drive better engagement? Welcome to Bing Toolbox. Toolbox is designed to build community and provide all of the content and tools webmasters, developers, and advertisers need to enhance their sites, understand the impact of Bing's new features, and get the most out of using the Bing API, and more.

In this workshop, Bing Team will take you through the various tools offered to help you get the most from Bing, including how to:

• Submit URLs to be indexed by Bing
• Submit your sitemap
• Gain access to Bing Webmaster Tools
• Request an API key

The site is new and we're just getting started. To close out, we'll open up to the audience for Q&A; and feedback to help us build the tools you want.

• Speakers:
  Rajesh Srivastava, Principal Group Program Manager, Bing
  Alessandro Catorcini, Senior Program Manager, Bing
  
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Location: Room B

Sponsored Session - 2:30pm-3:45pm
Google AdWords, Google Analytics and Website Optimizer: Secrets Revealed!

Google continues to innovate, bringing more power, flexibility, and accessibility to online advertising, web analytics, and website testing. Join us for the latest updates on the new AdWords interface, Google Analytics, and Website Optimizer. Learn straightforward, data-driven techniques to enrich your website and increase your ROI. Come early to grab a seat. Afterwards, we'll host a meet & greet with product managers and engineers from all three Google teams. This is an event you won't want to miss!

• Speakers:
  Sandra Cheng, Product Manager, Google
  
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  Nick Mihailovski, Google
  Eva Woo, Google
  Ariel Bardin, AdWords Product Lead, Google

Location: Ballroom A3

Sponsored Session - 2:30pm-3:45pm
Are you Leaving Cash on the Table? Measuring the Impact of SEM across all of your Marketing Channels

The SEM vendor community tends to ignore the simple truth that search engine marketing is influenced by all other forms of media. After years of conferences, panels, case studies and discussions proving Search is influenced by other media, why do so many search marketers and vendors still view SEM in a standalone silo?

In this interactive session, Omniture will explore solutions for the wider world of online business optimization, and explain how your SEM campaign should be measured and managed in this broader context. We will demonstrate actionable, hands-on solutions to the following issues.

• Search Engine Marketing is Paid Search *and* SEO: why you should be measuring ROI side-by-side in the same report
• Offline activity impacts search, and significant search advertising ROI occurs offline: why you should be using offline data including closed leads, cost of goods sold and in-store sales to optimize your SEM program
• Keyword attribution is unimportant compared to multi-channel attribution: while the SEM industry tends to overemphasize keyword attribution because it's so easy to measure, Omniture will show how SearchCenter & Omniture's online business optimization platform helps solve the much more important problem of multi-channel attribution
• Landing page optimization is still ignored by most SEM vendors: tying automated landing page improvements to your SEM program can be more effective than the most advanced bid management systems on the planet

• Speakers:
  Chris Zaharias, Senior Vice President, Dapper
  
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  Chris Knoch, Principle Consultant
  Jeff Figueiredo, National Sales Engineer
  Chris Palmarozzi, SEM Manager, CreditCards.com

Location: Room C

Networking Party - 6:00pm-late
IM Charity Party at SES SJ - $50 Charity Donation For Open Bar

This is the hottest networking party for internet marketers. Most of the conference speakers and top internet marketers will be there and all raised money goes to charity! Make business connections, have fun and help save the life of a sick child.

Location: Agenda Lounge, 399 S 1st St.
Registration: http://www.imcharityparty.com/

1 Day Forum - 9:00am-5:00pm
Local Search Summit:09

Local Search Summit is the premier local search conference, supplying you with the most up-to- date tactics and research to help you benefit from Local Search. With the top thought leaders in the space speaking at Local Search Summit, you can be assured you will learn just about everything you need to know to succeed in Local Search. See the complete agenda.

Free admittance for SES San Jose conference attendees.

Sessions include:

• Local Search Ranking Factors
• What Kind of Online Products do SMBs need?
• Q&A;: Google Maps, Yahoo! Local, and Bing
• Using Facebook and Twitter to Drive Local Leads
• LBS and Mobile: What to Realistically Expect
• Up Close and Personal with Yelp!
• Local Search: Where Are We Today?

Location: San Jose Marriott, San Jose Ballroom