San Jose

Speaker Presentations

Please click on the name of the speaker whose presentation you wish to download. You will be asked to enter your e-mail address and SES San Jose badge ID. If you have difficulties accessing the presentations, please see the troubleshooting tips below.

Speaker presentations are posted as they become available. Due to issues of ownership and proprietary information some presentations (including all presentations by Google and Yahoo!) may not be available for download.

Your opinion matters! Evaluate your SES San Jose experience.

Tuesday, August 11, 2009

Opening Keynote
Clay Shirky, Author of Here Comes Everybody

Introduction to Search Engine Marketing
Brad Geddes, Founder, bgTheory.com

How to Optimize for Search & Engage the Community
Greg Jarboe, President & Co-Founder, SEO-PR

The Adaptive CMO: A New Paradigm for Digital Marketing
Brian Fetherstonhaugh, Chairman & CEO, OgilvyOne Worldwide

Always be Testing: Marketing Optimization in Challenging Times
Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc.

Search: Where to Next?
Anne F. Kennedy, Founder Partner and CMO, Joblr.com, Managing Partner & Founder, Beyond Ink
Eli Goodman, Search Evangelist, comScore, Inc.
Carla Borsoi, VP, Research & Analytics, Ask.com
Chris Boggs, Director, SEO, Rosetta

Successful Site Architecture
Andy Atkins-Krüger, Managing Director, WebCertain Global Ltd
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

SEO for the Greater Good: Using Search to Find Missing Persons
Kathleen Fealy, President, KF Multimedia & Web, Inc.
Lt. Robert H. Rahn, (Retired), CEO & Director of Investigations, Mgmt Resources Ltd of NY

The View From the CMO's Office
Gina Poole, VP, IBM Software Group Marketing 2.0, IBM
Liz Miller, Vice President, Programs & Operations, CMO Council

Creating a Web Analytics Culture
Matthew Bailey, SES Advisory Board & President, Site Logic Marketing
Feras Alhlou, President, E-Nor, Inc.
Ron Belanger, SES Advisory Board & Vice President of Worldwide Agency Sales, Omniture
John Marshall, SES Advisory Board & CTO, Market Motive
Richard Zwicky, Founder & CEO, Enquisite

The Next Wave for Online Video
David Burch, Director of Marketing, TubeMogul
Gregory Markel, Founder/President, Infuse Creative, LLC
Mark Robertson, Founder, ReelSEO

Turn Brain Science into Bucks: Incorporating Persuasive Messaging into Your Content Strategy
Graeme McLaughlin, Manager Digital Marketing, British Columbia Automobile Association
Heather Lloyd-Martin, CEO, SuccessWorks

How to Turn Your Web Analytics into a Money Making Machine
Jim Sterne, Chairman, Web Analytics Association
Bryan Eisenberg, SES Advisory Board & Co-Founder, Future Now, Inc.

Integration: The New CMO Imperative
Gary F. Spangler, Corporate E-Marketing, DuPont
Sam Decker, Chief Marketing Officer, Bazaarvoice, Inc.
Jessica Kornacki, Vice President of Marketing, Endless Vacation Rentals by Wyndham Worldwide

SEO Tools of the Trade: What's in YOUR Toolbox?
Bruce Clay, President, Bruce Clay, Inc.
Michael Gray, Owner, Atlas Web Service
Horst Joepen, CEO, Searchmetrics
Aaron Wall, Founder, SEO Book

Stop the Presses! How SEO Can Help Save the Publishing Industry
Ulli Muenker, Search Marketing Manager, BusinessWeek
Liesel Kipp, VP, Global Head of Product Management, Thomson Reuters
Brent Payne, SEO Director, Tribune

Budget Migration: Going Digital Without Impacting Your Brand
Crispin Sheridan, Senior Director of Search Marketing Strategy, SAP Marketing
Eli Goodman, Search Evangelist, comScore, Inc.

Meaningful SEO Metrics: Going Beyond the Numbers
Richard Zwicky, Founder & CEO, Enquisite
Jeff Ferguson, SES Advisory Board & Senior Director, Online Marketing, Local.com
Marc Engelsman, VP, Client Programs and Services, Digital Brand Expressions
Jamie Smith, CEO, Engine Ready
Ray "Catfish" Comstock, Senior Search Strategist, BusinessOnLine
Presentation

Beyond Googling: Where Will Your Customers Be Searching in Five Years?
Dixon Jones, Managing Director, Receptional LTD
Anne F. Kennedy, Founder Partner and CMO, Joblr.com and Managing Partner & Founder, Beyond Ink
Frank Watson, CEO, Kangamurra Media

Search Advertising 101
David Szetela, CEO, Clix Marketing
Matt Van Wagner, President, Find Me Faster
Mona Elesseily, Director of Marketing Strategy, Page Zero Media

Keeping it Local: The Convergence of Phones & Local Search
Michael Boland, Analyst, The Kelsey Group
Steve Espinosa, VP of Innovation, eLocal Listing, LLC
Gregg Stewart, SVP, Interactive, TMP Directional Marketing

Performance Pricing Models: What Every CMO Must Know!
Paul Wilson, Chief Revenue Officer, iProspect
Vivek Bhargava, Managing Director, Communicate 2
Andrew Beckman, President, Location3 Media

Launching a Global Website
Maura Ginty, Senior Web Manager, Web Content Team, Autodesk, Inc.
Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
Todd "Turbo" Watson, E-Relationship Manager, IBM Software Group
Jay Middleton, Senior Manager, Worldwide Search Marketing, Adobe

Wednesday, August 12, 2009

Small Voices, Big Impact: Social Media for the Little Guy
Jennifer Evans Laycock, Director of Marketing, SiteLogic
Billie Jo Waara, Director of Account Planning and Research, Lawrence & Schiller
Ron Jones, President/CEO, Symetri Internet Marketing

Keywords & Content: Search Marketing Foundations
Ari Levenfeld, Manager Client Services, Ask Sponsored Listings
Heather Lloyd-Martin, CEO, SuccessWorks
Jill Whalen, CEO, High Rankings
Christine Churchill, President, KeyRelevance

Credit Crunch: The Death of Last Click Attribution and its Impact on Paid Search Advertising
Adam Goldberg, Chief Innovation Officer, ClearSaleing
Robin Smith, Global Search Marketing Manager, Life Technologies (formerly Invitrogen)
Gary Milner, Global Marketing Director, Interactive and Teleweb Marketing, Lenovo
Mark Grote, Sr. Search Advertising Manager , Microsoft
Presentation

Duplicate Content & Multiple Site Issues
Marty Weintraub, President, aimClear
Shari Thurow, Founder & SEO Director, Omni Marketing Interactive

Igniting Viral Campaigns: Leveraging Consumer-Generated Content
Greg Finn, Director of Internet Marketing, 10e20
Brian Ellefritz, Senior Manager, Social Media Marketing, Cisco Systems
Barbara Coll, CEO, WebMama.com Inc.
Bill Leake, President and CEO, Apogee Search

Search on a Dime
Stoney deGeyter, President, Pole Position Marketing
Matt Van Wagner, President, Find Me Faster
David Mihm, Director and COO, GetListed.org

Landing Page Testing and Tuning
Tim Ash, President, SiteTuners

Discover the Power of Linking: Link Building Basics
Debra Mastaler, President, Alliance-Link

Four Paths to Success in a Tough Travel Economy
Roger Wong, Product Manager, Bing Travel
Benu Aggarwal, Founder & President, Milestone Internet Marketing
Carrie Hill, Director of Search Strategies & SearchEnigineWatch Expert, Blizzard Internet Marketing
Michelle Stern, Client Services Director, iProspect

Social Media: Managing Conversations and Reputations When the User Is In Control
Dave Evans, VP, Digital Voodoo
Liana Evans, Director of Social Media, Serengeti Communications
Brian Kalma, Head of User Experience and Web Strategy, Zappos
Mike Volpe, VP of Inbound Marketing, HubSpot
Presentation

The Findability Formula: The Easy, Non-Technical Approach to SEM
Heather Lutze, CEO & Co-founder, Lutze Consulting

Turning Simple Change Into Big Profit
Lance Loveday, CEO, Closed Loop Marketing
Kayden Kelly, CEO, Blast Advanced Media

The BuyerSphere Project: Understanding B2B Buyer Patterns
Mark McMaster, Senior Planner of B2B and Technology Markets, Google
Ben Hanna, VP Marketing, Business.com
Susan Scarth, VP Marketing, Demandbase
Jon Miller, VP Marketing, Marketo
Dr. Matthias Blume, Chief Analytics Officer, Covario
Presentation

Real World Multivariate Testing
Ayat Shukairy, Co-founder, Invesp Consulting
David Sprinkle, Director of Paid Search, Acronym Media
Jim McDonald, Senior Manager - Search & CRM, Match.com

Social Media: White Hat vs. Black Hat
Beth Harte, Community Manager , MarketingProfs
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Dave Snyder, Co-Founder, Search & Social
Chris Bennett, President & Founder, 97th Floor
Presentation

Thursday, August 13, 2009

Keynote: How to Prepare for the Future of Search
Charlene Li, Co-Author of Groundswell

SEO Through Blogs & Feeds
Dixon Jones, Managing Director, Receptional LTD
Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing
Amanda Watlington, Owner, Searching for Profit
Sally Falkow, President , PRESSfeed

Advanced Paid Search Techniques
Ari Levenfeld, Manager Client Services, Ask Sponsored Listings
Andrew Goodman, SES Advisory Board & Principal, Page Zero Media
Sage Lewis, President, SageRock.com
Bill Lan, Vice President of Account Development, Efficient Frontier

Electronic Contacts and the Long Arm of the Law
Robert Friedman, Partner, Kelley Drye & Warren
Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.

Ads in a Quality Score World
Ken Miller, CEO, Anchor Intelligence
Tom Cuthbert, President & Founder, Click Forensics

News Search SEO
Greg Jarboe, President & Co-Founder, SEO-PR
Dana Todd, CMO, Newsforce
Lisa Buyer, President & CEO, The Buyer Group
Allison Fabella, SEO Manager, The Atlanta Journal-Constitution

The New Search ROI: Measuring More than Conversion
Leigh McMillan, Senior Vice President & General Manager, Marchex Call Analytics

Brand, Trademark & Reputation Management
Paul Elliott, Partner - Search & Media / Analytics & Optimization, Rosetta
Mark Rosenberg, Of Counsel, Sills Cummis & Gross P.C.
Simon Heseltine, Senior Marketing Manager, AOL, LLC
Brian Kaminski, EVP, Managing Director, iProspect
Lori Weiman, CEO, The Search Monitor

Follow the Carrot: Cool Mobile Apps
Tami Zhu, Vice President, Strategy & Business Development, Dictionary.com
Cindy Krum, Chief Executive Officer, Rank-Mobile, LLC
Rachel Pasqua, Director of Mobile Marketing, iCrossing
Min Chan, Director and GM of Mobile Products, AT&T; Interactive

Advanced Keyword Research
Corey Perlman, President, eBoot Camp, Inc.
Andy Atkins-Krüger, Managing Director, WebCertain Global Ltd
Brad Geddes, Founder, bgTheory.com
George Popstefanov, Account Leader, Range Online Media
GChristine Churchill, President, KeyRelevance

Independent SEM/SEOs: Issues & Answers
Kathleen Fealy, President, KF Multimedia & Web, Inc.
Yuval Marcus, Partner, Leason Ellis LLP
Frank Watson, CEO, Kangamurra Media
Heather Rogers-Symon, Asst Director Business Development, HUB International, Northeast
Paul Forster, CEO, Indeed

Images & Search Engines: Getting the Full Picture
Liana Evans, Director of Social Media, Serengeti Communications
Eric Enge, President, Stone Temple Consulting

Storyteller Marketing: The Art of Storyteller Matches Up With the Business of Marketing
Sally Falkow, President, PRESSfeed
Brian Lewis, VP, Engine Ready

Brainstorming the Paid Search Super Tool
Eduardo Llach, CMO & Co-founder, SearchRev
Chris Zaharias, VP of North American Sales, SearchCenter, Omniture
Wister Walcott, Co-founder & VP of Products, Marin Software
Joshua Dreller, Director of Media Technology & Analytics, Fuor Digital

In-House SEO: Structuring the Organization for Success
Melanie Mitchell, SVP, Search Strategy, Digitas

Search Becomes the Display OS
Jonathan Mendez, Founder & CEO, RAMP Digital
Scott Rafer, CEO, Lookery
Rajas Moonka, Group Business Product Manager, Google Inc.

Troubleshooting Tips

Having difficulties logging in? Your issue could be one of the following:
1. Your e-mail address is not in our system. If someone else registered you for the conference, we may not have your e-mail address. Please enter the e-mail address your team registered with.
2. You are or have been a Search Engine Watch Member. In this case, your SEW membership password will grant you access to the presentations. You may use the badge id reminder to recover your password. If all else fails, e-mail presentations@searchenginestrategies.com or call +1 800-955-2719 for assistance.
3. Your badge is Expo-only. Presentions are only available to conference badge holders.

Logged in, but having difficulties viewing the presentations?
1. Presentations may load slowly if too many people are requesting them at the same time. This may occur during or immediately after the conference when demand is high.
2. Please report link errors or any other issues via e-mail to presentations@searchenginestrategies.com.