| 8:00am-6:00pm |
Registration |
| 8:00am-9:00am |
Morning Coffee |
| 9:00am-10:00am |
Orion Panel
SEO: Where to Next?
Certain industry pundits have been heard to say that SEO is dead. And others say it's alive, well and kicking. Forums, blogs and newsletters on the subject abound. And there's no doubt that you can get some really up to date and on-the nail information. But there's also the BS element.
So how do you tell what the good stuff is and what the guff stuff is?
For the first time at SES we present a panel of search community leaders. They were some of the first authoritative voices out there and continue to be so. They have been monitoring the flow of conversation in the SEO world for up to ten years now. They have heard opinions on everything from Black hat/White hat SEO, dynamic delivery, Flash, Google index updates, universal search... And everything else that goes with it.
They have the most popular online meeting places and are front facing for the most successful international search conferences and seminars. If anyone has an idea of where SEO goes next, it must be these guys. So join us for an SES first and a positively explosive session.
- Moderator:
Mike Grehan, Global KDM Officer, Acronym Media
- Speakers:
Kevin Ryan, SES Advisory Board Chair & CMO, WebVisible
Rand Fishkin, CEO, SEOmoz.org
Brett Tabke, CEO, WebmasterWorld.com
Chris Sherman, Executive Editor, Search Engine Land
Jill Whalen, CEO, High Rankings
|
| 10:00am-10:30am |
Morning Coffee in the Expo Hall |
| 10:30am-11:45am |
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track
Introduction to Search Engine Marketing
This session will provide a clear and concise overview of the key concepts involved in search engine marketing. Who are the major search engines, and how can you best optimize them to gain "natural" or "organic" traffic without cost? Learn how to achieve top ranking or placement by utilizing search engine advertising opportunities. This is a must-attend basic session for anyone new to Search Engine Strategies events.
Organic Track
SEO Through Blogs & Feeds
Not yet running a blog? Not syndicating your content through web feeds? Then you're missing out on an important area that can help your overall SEO efforts. Learn more about the unique advantages blogs and feeds offer to search engine optimization.
Advertising Track
Search Advertising Tools
In order to get a leg up on the competition, successful Search Engine Marketers need to be armed with the latest tools of the trade. Join us as we explore a range of popular search engine advertising tools along with some important features you should be aware of. Whether you are looking for a free basic tool that will help you get started or a more advanced paid offering, our panel of experts will provide you with the insight and experience to zero in on the right solution.
- Moderator:
Amanda Watlington, Owner, Searching for Profit
- Speakers:
Mike Chowney, Managing Director, Kenshoo UK
Thomas Bindl, Founder & CEO, Refined Labs GmbH
Nick Seckold, Head of Search, MindShare
Colm Bracken, Group Search Manager, Microsoft
|
| 11:45am-12:00pm |
Session Interval |
| 12:00pm-1:15pm |
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track
Search Engine Friendly Design
How can you build a website from the ground up that pleases both crawler-based search engines and your visitors? Discover how "search engine-friendly" design can tap into free traffic from search engines. This session is especially suited for beginners who need an overview of important design issues to keep in mind.
- Moderator:
Marianne Dabbadie, Directrice Innovation, I-KM
- Speakers:
Matt Bailey, President, SiteLogic
Giles Colborne, Managing Director, cxpartners
Jill Sampey, Director of Search Marketing, Blast Radius
Jonas Voss, Search Quality Analyst, Google Search Quality
Organic Track
News Search SEO
News search engines offer a great way to receive targeted traffic related to breaking topics or to help with a public relations launch. In this session, we look at how to make use of press releases and news content to tap into the power of news search.
- Moderator:
Jon Myers, Head of Search, MediaVest
- Speakers:
David Radicke, Consultant, SEO, SEM, Web Analytics, Radicke eCommerce
Brent Payne, SEO Manager, Tribune
Ciaran Norris, Director, Search, Affiliate & Social Media, Altogether Digital
Greg Jarboe, President & Co-founder, SEO-PR
Advertising Track
Searcher Behaviour Research Update
How do searchers interact with search engines? New research is constantly coming out revealing how searchers act. This session explores the latest studies and findings to provide tips and tactics for search marketers to consider.
- Moderator:
Jack Marshall, Reporter (U.K.), ClickZ
- Speakers:
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive
Thomas Bindl, Founder & CEO, Refined Labs GmbH
Nick Drew, Performance Media Research Manager, Microsoft Advertising
|
| 1:15pm-2:15pm |
Lunch in the Expo Hall |
| 2:15pm-3:30pm |
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track
Search Advertising 101
Paid placement is a form of search advertising that provides a top ranking in return for payment. Every major search engine offers a paid placement program. Learn what's available in this session that is especially geared toward beginners, with details on programs from major providers and advice on how to succeed.
Organic Track
Video & Podcast SEO
New products make it easier to locate video content from across the web or to find "podcast" programs, on-demand radio-like shows people can listen to on MP3 players or their computers. This session will provide a look at various services and how to get your content visible and audible within them.
Advertising Track
Ads in a Quality Score World
More and more, ranking well in paid search listings is less about how much you pay and more about the "quality" of your ad campaign. But what goes into making up your quality score? In this panel, we'll take a closer look at quality factors and give tips on increasing the perceived relevancy of your campaigns.
|
| 3:30pm-4:00pm |
Afternoon Break in the Expo Hall |
| 4:00pm-5:15pm |
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track
Link Building Basics
Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.
- Moderator:
Kevin Newcomb, Managing Editor, Search Engine Watch
- Speakers:
Peter van der Graaf, Advanced Search Specialist, Netsociety
Debra Mastaler, President, Alliance-Link
Jonathan Stewart, Head of Natural Search, iCrossing UK
Brian Turner, Offpage Optimisation Specialist, Propero Digital
Organic Track
Pay-for-Performance: Winning Strategies for Advertisers and Agencies
Paid and organic search strategies have varied significantly for as long as they have existed. The starting point - keyword research, and the end goals - conversions or sales, are the same, but how you get from here to there has varied tremendously. Unfortunately, the compensation models for organic and PPC have not followed similar tracks. Agencies running PPC campaigns have traditionally been compensated based on a percentage of spend. The higher the ROI, the higher the spend, the more the agency earns. By contrast organic practitioners generally are compensated on a flat fee model, regardless of value delivered.
This panel will discuss winning compensation models for advertisers and agencies. Advertisers want to pay for success. They want sales, and nothing else matters. Regardless of SEO or PPC focus, agencies want to be compensated fairly for the quality of their work. They're success oriented, and wish to be compensated based on the value they deliver. In these economically uncertain times, the bottom line is more in review than ever. Both advertisers and agencies need to examine new ways to earn revenue and be compensated. Industry experts will present winning business models which can benefit everyone.
Advertising Track
Time Out London: A Case Study
In this session, Neil Stickells will present a Steak Media case study drawing on strategies from the Time Out London campaign, which combined SEO and social media to double site traffic within a 12 month period.
This presentation will include explanations of the following campaign elements:
- Full on-site optimization including technical audits, bespoke training courses for editorial teams, and best practice guidelines for future web developments.
- Identification of content opportunities from comprehensive keyword research
- Addition of new features and functionality to the Time Out site in order to help syndicate content and make the site easier for spiders to crawl.
- Implementation of a social media campaign to raise awareness of content and drive more traffic.
|
| 5:15pm-5:30pm |
Session Interval |
| 5:30pm-6:45pm |
Attendees may choose to attend one of the three sessions offered during this time.
Fundamentals Track
Keywords & Content: Search Marketing Foundations
How many keywords do you need in your paid search account? What keywords are your customers searching for? How do customers find products after they reach your site? How to target the right terms in your paid and organic search marketing, and where these keywords should be used.
- Moderator:
Mel Carson, adCenter Community Manager, Europe, Microsoft adCenter
- Speakers:
Motoko Hunt, Founder, Japanese Search Marketing Strategist, AJPR LLC
Maxime Grandchamp, President, Trellian Europe
Tor Crockatt, Group Mgr Editorial Operations EMEA, Microsoft Digital Advertising Solutions
Aisling Blake, Operations Director, Interactive Return
Organic Track
Organic Listings Forum
Pose questions to our panel of experts about free "organic" listing issues, plus participate in this session that allows the audience to share tips, tools, and techniques. There's no set agenda, so this is an ideal session to discuss any major recent changes with organic listings.
Advertising Track
Advanced Paid Search Techniques
How can you best tap into long tail terms? Are there targeting techniques you're overlooking? This session examines these and other techniques to help you get more out of paid search.
- Moderator:
Anne Kennedy, SES Advisory Board, Managing Partner and Founder, Beyond Ink
- Speakers:
Pete Wailes, Managing Director, Searchlight Digital
Patricia Hursh, President & Founder, SmartSearch Marketing
Adam S. Goldberg, Chief Innovation Officer, Clearsaleing
Rob Pierre, Managing Director, Jellyfish
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