Friday, December 11 - Partnered Training Workshop
Participants may choose from one of the full or half-day workshops offered by our partners. Attendees may register for training in addition to the SES Chicago conference or independently, as workshops take place on the Friday after the event. Additional registration fee applies.
Bruce Clay SEO Training: Bruce Clay, an industry recognized expert on SEO, will offer a one-day SEO Training Course in conjunction with SES Chicago. This course is targeting Marketing and Technical staff alike and offers strategy and tactics necessary in today's fast changing search world. The course which covers SEO methodology, concepts and strategies, will provide the process needed to achieve significant traffic.
Search Engine Optimization Training
| Time: | 8:30am-5:30pm |
| Cost: | Full-day $1,245 |
| Instructor: | Bruce Clay, Bruce Clay, Inc. |
| Description: | Focusing on white-hat search engine-compliant SEO methods, the course covers techniques allowing you to change your sites while staying away from the techniques that will get you in trouble. Others that have completed the extended course have raved about it, and this training will be no exception. |
| Description: (continued) |
The Bruce Clay SEO Training offers a specific and clear view of the techniques required to beat your competition in the war for search results supremacy for your properly selected and targeted keywords. |
| The training covers: |
Each student receives a FREE copy of Search Engine Optimization For Dummies: All-in-One Desk Reference. http://www.bruceclay.com/seo/seofordummies.htm |
| About the Instructor: |
Bruce Clay is founder and president of Bruce Clay, Inc., a global Internet marketing optimization firm providing search engine optimization, pay per click, social media marketing, conversion rate optimization, SEO-friendly Web design and architecture, and SEO tools and education. Prior to launching Bruce Clay, Inc. in 1996, Clay operated as an executive with several high-tech businesses, with a far-reaching professional background in leading Silicon Valley firms. Clay holds an MBA from Pepperdine University, and a bachelor's in math and computer science from Western Illinois University. As an industry thought leader, Clay is an accomplished speaker, author and educator. Each year, Clay speaks at leading industry conferences and conducts training courses for students worldwide on concepts and methodologies related to Internet marketing. His insights have been featured in publications such as the Wall Street Journal, USA Today, PC Week, Wired Magazine, Smart Money and many more. His weekly webcast, SEM Synergy, discusses timely topics related to search marketing and features insightful perspective from guest experts every Thursday at 3 p.m. ET on WebmasterRadio.fm. His book, "Search Engine Optimization All-in-One for Dummies," is more than 700 pages of hands-on, practical guidance for implementing comprehensive SEO, with the updated edition set to hit stores December 2011. Clay is also on the board of directors of SEMPO, the Search Engine Marketing Professionals Organization. |
Bruce ClayIn conjunction with the Wharton Interactive Media Initiative and DePaul University, the Online Marketing Institute, the most widely recognized education-based organization for Online Marketing, is hosting an entire day to educate marketing professionals as well as search/internet pros on the best practices and "How to's" of Integrating Search with All Online Marketing efforts including Social Media, Web Analytics, Website Usability and Demand Generation into one unified and executable strategy.
Integrating Search Across All Online Marketing Efforts
| Time: | 8:30am-4:15pm |
| Cost: | Full-day $745 (Early bird until Nov. 20), $895 Regular |
| Description: | SES has partnered with OMI to provide the most comprehensive day of hands on education around. Our full day workshop consists of 4 subject specific modules designed to help Marketing and Search/Internet and Marketing Professionals better integrate their Search efforts with the other major online marketing disciplines of: Website Usability, Analytics, Demand Generation and Social Media. |
| Description: (continued) |
*Additionally, those in attendance will be able to achieve up to 4 credits towards an OMI Level 2 Certification course and apply the cost paid for the day toward the total cost of being certified ($1150 ). Basically for an extra $250 you can become fully certified in Analytics, Social Media, Demand Generation or Search. |
||||||||||||||||||||||
| Attendees will learn how to: |
|
||||||||||||||||||||||
| Schedule: |
|
||||||||||||||||||||||
| About the Instructors: |
Kevin Espinosa is a graduate of Bradley University and has held many positions at Caterpillar Inc such as Lab Engineer, Dealer Service Operations, Project Leader in Software development, Dealer Account Manager, 6 Sigma Black Belt, CRM Analyst, and Web Service Manager, and his latest is Channel Development Manager. He has experience in Dealer Service Operations, Customer Relationship Management, Call Center Operations, Multi-channel Marketing, SEO/SEM, and Social Media. As mentioned, Kevin is currently the Channel Development Manager responsible for Caterpillar’s customer facing applications PartStore, Build & Quote, and CatUsed.cat.com. In addition, he is responsible for public facing web site strategy, social media strategy, CRM center of excellence and strategy, and the development of new marketing capabilities. Ray "Catfish" Comstock is the senior search strategist at BusinessOnLine. He has more than 10 years' experience in the search marketing industry, specializing in organic search engine optimization and social media strategy. Ray has presented at numerous industry conferences, including the Online Marketing Summit, Online Market World, and the Business Marketing Association (BMA) Annual Conference. He is quoted extensively in trade and business publications and is considered an influential member of the SEO community. "Catfish" authors thought leadership papers and articles for industry publications, including the BusinessOnLine SEO Blog, which is syndicated through WebProNews. Partnered Training Instructor Partnered Training Instructor Partnered Training Instructor Aaron Kahlow serves as chairman and founder of the Online Marketing Summit and its related educational arm, the Online Marketing Institute. Having delivered hundreds of keynote speeches and seminars nationwide, he is one of the more well-known faces in the online marketing and advertising space. Aaron is considered a leading online marketing educator and can translate online marketing technology jargon into simple marketing and business terms. He is a recognized authority on social media, e-mail marketing, Web site usability, SEO, Web analytics, and overall Web strategy. He was named one of the "Top 40 entrepreneurs under the age of 40" by "Metropolitan Magazine" in 2006 and served on the International Board of Directors for the Business Marketers Association, as well as in an advisory capacity for several other boards. Aaron's passion is people: connecting with them, understanding them, and helping them. He encourages such connections on LinkedIn or, preferably, Facebook. |
Kevin Espinosa
Ray "Catfish" Comstock
Paul Sherman
Aaron KahlowSES Chicago was a blue-chip experience. Being my first 'search' conference, I was blown away at having personal access to the world's top search talent. At the end of day 1, I had decided to attend the next SES event, wherever it might be. I left Chicago SES with a valuable list of contacts, a new insight and approach toward SEO, and a notebook full of tricks that have shown immediate returns for our law firm. Kudos to the staff for assembling such a power-packed display of the search industry's brightest stars.
—Allen Walker, Web Marketing Consultant, Keller & Keller
Every year our clients, agency partners and our team look forward to SES Toronto. It's a unique opportunity to learn from the top search marketers from the US, Canada and abroad and to see what best practices are having an impact. It certainly stands alone as the gold standard for search marketing events in the Canadian marketplace.
—Jeff Lancaster, Outrider
Every other event I've been to this year has had lower attendance than last year. If this was the case for SES New York 2009, it certainly wasn't evident to me. The halls were filled with people, the exhibit hall was filled with people, and the sessions were jam-packed with folks asking great questions. It feels like, if folks are indeed having to narrow the events they go to this year, they are concentrating on SES as a 'must-do' not a 'might-do'.
—Bill Leake, CEO of Apogee Search
See what people are saying 
