SES Search Engine Marketing (SEM/SEO) Training
| 7:30am-8:00am | Continental Breakfast | |
| 8:00am-12:00pm | Search Engine Optimization (SEO) Workshop | Landing Page Testing Hands On: Developing Your Action Plan |
| 12:00pm-1:00pm | Lunch Break | |
| 1:00pm-5:00pm | Advanced Keyword Research | Social Media and Your Business |
These workshops provide the practices, applications, and hands-on exposure you need to become (and remain!) a top performer in your field. This in-depth training in a small class setting ensures that your instructor is accessible for informal one-on-one or small group discussions. Whether you are a consultant, site designer, website owner, or in-house marketing professional, this is an opportunity to experience firsthand the latest developments in search engine strategy. Regardless where you are in the SEO & SEM process, you will leave these intensive workshops with the necessary skills to improve your business results and take your search engine marketing to another level.
| Time: | 8:00am-12:00pm |
| Instructor: | Shari Thurow, Omni Marketing Interactive |
| Description: | A search-engine friendly Web site is a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. In order for a site to be search-engine friendly, it must meet the terms and conditions set forth by the search engines (Google, Yahoo, Bing, Ask, etc.) Additionally, the site must satisfy the needs of site visitors. |
| Description: (continued) | Ultimately, the site must be profitable for the Web site owner. Can a single site satisfy all of these groups? This workshop will demonstrate the skills that are essential for building a user-friendly, search-friendly, and persuasive site that converts visitors into buyers. |
| Who should attend? |
Anyone who promotes Web sites as part of their work should attend this workshop! Web marketers should understand all parts of a search marketing campaign - optimization, shopping search, paid inclusion, and pay-per-click solutions. For new and experienced marketers: For new and experienced web designers: Attendees may come from many different industries, including:
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| Benefits: |
Many search engine marketing speakers are new to the industry or merely repeat information disseminated by more experienced professionals. Why learn search-friendly design from speakers who do not design for a living? Learn from the leading industry expert on search-friendly and user-friendly interfaces in the field of search engine marketing.
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| Agenda: |
Understanding search engines:
Understanding search engines/SEO:
SEO Process - Site architecture and page design:
SEO Process - Link development:
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| About the Instructor: |
Shari Thurow is the founder and search engine optimization (SEO) director at Omni Marketing Interactive, a full-service SEO, Web site usability, information architecture (IA), and Web design firm. Shari has designed and promoted Web sites since 1995, and is outsourced to many firms worldwide. Clients include Yahoo, Microsoft, America Online, ABC News, HSBC, Expedia, Deloitte and Touche, National Cancer Institute, and WebMD. As a pioneer in the area of search engine-friendly website design, she has a 100 percent success rate for getting client sites ranked at the top of search engines. She is the author of Search Engine Visibility, which has been translated into French, Japanese, Korean, Russian, and Polish. Her new book, When Search Meets Web Usability was released in 2009. Omni Marketing Interactive has been featured in many publications, including The New York Times, USA Today, Fortune, Internet Retailer, and Crain's Chicago Business. |
Shari ThurowLanding Page Testing Hands On: Developing Your Action Plan
| Time: | 8:00am-12:00pm |
| Instructor: | Tim Ash, SiteTuners |
| Description: | Changes in landing page efficiency can dramatically improve the profitability of your online marketing programs. This fast-paced and practical hands-on training will provide you with a crash course in landing page optimization and testing. It will also allow you to develop a personal action plan that is tailored to your specific business. |
| Description: (continued) |
All participants will receive a copy of Tim Ash's book Landing Page Optimization: The Definitive Guide To Testing & Tuning For Conversions. Short lecture segments will alternate with practical hands-on work. Participants will complete structured exercises to apply each module to their situation. By the end of the session you will have a complete action plan that can be immediately implemented. |
| Who should attend? |
This workshop is designed for people who want to quickly turbo-charge their company's landing page performance. You should ideally already have an established online marketing program with significant web traffic.
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| What will I learn? |
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| About the Instructor: |
Tim Ash is the CEO of SiteTuners.com, a landing page optimization firm that offers conversion consulting, full-service guaranteed-improvement tests, and 2nd-generation software tools to improve conversion rates. SiteTuners' unique AttentionWizard.com visual attention prediction tool can be used on a landing page screenshot or mock-up to quickly identify major conversion issues. He has worked with Google, Facebook, American Express, CBS, Sony Music, Universal Studios, Verizon Wireless, Texas Instruments, and Coach. Tim is a highly-regarded presenter at Search Engine Strategies, eMetrics, PPC Summit, Affiliate Summit, PubCon, Affiliate Conference, and LeadsCon. He is the chairperson of ConversionConference.com the first conference focused on improving online conversions. Tim is a columnist for several publications including ClickZ. Tim is the host of the weekly Landing Page Optimization show and podcast on WebmasterRadio.fm. He received his B.S. and M.S. during his PhD. studies at UC San Diego. Tim is the author of the bestselling book Landing Page Optimization. |
Tim AshAdvanced Keyword Research
| Time: | 1:00pm-5:00pm |
| Instructor: | Ron Jones, Symetri Internet Marketing |
| Description: | In this 4 hour training session attendees will explore the tools available for identifying, researching and zeroing in on the right keywords for your SEO or PPC campaign. We will walk through the process in theory first and then work on a real world example that leverages the latest tools available. Students are welcome to bring their laptops to this session. Wireless access will be provided. |
| Who should attend? | Anyone who needs to know where to place keywords for maximum effect, and wants to learn how to mix in additional search term modifiers that will leverage targeted search terms for greater traffic. |
| Benefits: | After attending this workshop, you will be able to:
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| Agenda: |
Keyword Strategy and its role in SEO and PPC
Keyword Identification
Keyword Research Tools
Competitive Research
Organizing and Scoring Keyword Lists
Analytics & Feedback Metrics
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| About the Instructor |
Ron is President and CEO of Symetri Internet Marketing, an online branding and client acquisition provider specializing in Social Media Marketing, Search Engine Optimization and Paid Search Advertising. Ron has served as President and Key Internet Strategist since its inception in 1998. He has provided consulting services for companies like Sealy, Inc., Broyhill Furniture, Kimberly Clark Healthcare, Wachovia, Shaw Industries, and Kayser Roth. Ron has been an avid proponent of the Search Engine Marketing industry by hosting and speaking at seminars and conferences. Ron's training courses and workshops are available to anyone interested in learning basic or advanced Search Marketing Best Practices. Ron's 18 years of experience working with traditional advertising agencies around the country make him one of the industry's leading authorities on converging offline and online initiatives into highly effective, performance based, multi-channel marketing campaigns. Ron also serves as VP and Board member for SEMPO (Search Engine Marketing Professional Organization). Ron is also one of the authors for the SEMPO Institute Insiders Guide and Advanced courses. Ron is a columnist for Search Engine Watch and writes the SEM.edu and SEM Basics columns. |
Ron JonesSocial Media and Your Business
| Time: | 1:00pm-5:00pm |
| Instructor: | Sage Lewis, SageRock.com |
| Description: |
As reported by SearchEngineWatch.com: Social media has overtaken porn as the number one activity on the Web. (http://searchenginewatch.com/3634651)
According to a Cone research study: 60% of Americans use social media, and of those, 59% interact with companies on social media Web sites. (http://www.coneinc.com/content1182)
According to that survey, 93% of social media users believe a company should have a presence in social media, while an overwhelming 85% believe a company should not only be present but also interact with its consumers via social media. |
| Description: (continued) |
On top of that, we are entering a new U.S. Presidential Administration that has a Chief Technology Officer and a major social media presence. Social media is happening to your business whether you want it to or not. You owe it to your business to understand the Social Media landscape. Consumers, customers and clients are demanding their service and product providers be more accessible than ever before. Social media outlets are becoming a major venue customers require of the companies they do business with. In this session you will learn the landscape of places like: Facebook, MySpace, YouTube, Delicious, Flickr, LinkedIn and much more. Additionally, you will get examples of how other businesses have used these outlets and how you should and, maybe more importantly, should not use them. This is a topic you need to know about. |
| Who should attend? |
There is not a business in the world that can safely ignore Social Media. Whether you are a locksmith, accountant, toy store, car dealer or machining manufacturer, Social Media is having an impact on your business. Consumers want the companies they do business with to be engaged with them. That applies to B2B or B2C. If you are a business that has not started to think how to use Social Media, this session is for you. If you are a business that has played with some Social Media technologies, you need to know if you are doing what is best for your company. This session is for you. If you are a business that is actively engaged in Social Media, you should be on the lookout for what other businesses are doing so you can maximize your Social Media campaigns to their fullest. This is a comprehensive overview class that talks directly to large and small companies. You simply do not want to miss this interactive Social Media class. |
| Benefits: | Social media is the hottest segment of all marketing. The reason for that is because the companies that use Social Media effectively are experiencing incredible results. Companies like Zappos, Southwest and many others are leveraging Social Media in highly effective ways. This class will teach you how you can do the same. |
| What will I learn? |
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| About the Instructor |
Sage Lewis is president of SageRock Digital Marketing, a leader in web marketing since 1999 offering search engine optimization, paid search marketing, social media marketing, and analytics services. Sage speaks nationally with Search Engine Strategies and other prominent online marketing organizations. He writes as an expert for SearchEngineWatch.com in the promotion and link building section of the site. Sage is a highly dynamic speaker who offers a depth of knowledge only possible through his decade of experience in the web marketing industry. |
Sage LewisSES Chicago was a blue-chip experience. Being my first 'search' conference, I was blown away at having personal access to the world's top search talent. At the end of day 1, I had decided to attend the next SES event, wherever it might be. I left Chicago SES with a valuable list of contacts, a new insight and approach toward SEO, and a notebook full of tricks that have shown immediate returns for our law firm. Kudos to the staff for assembling such a power-packed display of the search industry's brightest stars.
—Allen Walker, Web Marketing Consultant, Keller & Keller
Every year our clients, agency partners and our team look forward to SES Toronto. It's a unique opportunity to learn from the top search marketers from the US, Canada and abroad and to see what best practices are having an impact. It certainly stands alone as the gold standard for search marketing events in the Canadian marketplace.
—Jeff Lancaster, Outrider
Every other event I've been to this year has had lower attendance than last year. If this was the case for SES New York 2009, it certainly wasn't evident to me. The halls were filled with people, the exhibit hall was filled with people, and the sessions were jam-packed with folks asking great questions. It feels like, if folks are indeed having to narrow the events they go to this year, they are concentrating on SES as a 'must-do' not a 'might-do'.
—Bill Leake, CEO of Apogee Search
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