Neeraj Kochhar: Search Engine Strategies San Jose – August 18-22, 2008 – The Original Search Engine Marketing Event

Profile

Neeraj Kochhar
VP/Director of Search
SMG Search

At SMG Search, a dedicated unit of Starcom MediaVest Group, Neeraj oversees search marketing operations for the largest search operation inside Publicis Groupe. Based in New York, he advises clients on strategies that connect products and services to consumers through optimization, evolving search platforms and advanced analytics. Neeraj is also responsible for the growth, management, retention, and satisfaction of a portfolio of key accounts, including Wal-Mart, Samsung, and Continental. Working alongside SMG search SVP/managing director Stephen Governale, he leads the conception and execution of all search-based marketing communications initiatives. Prior to joining SMG Search, Neeraj was director of media technology and search for Mediacom’s Beyond Interactive. He began his career in digital marketing at DoubleClick in 1998.

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