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Profile
Laura Lippay
Group Program Manager, Search Strategy
Yahoo!
Laura and her team are responsible for evangelizing search engine optimization and building the in-house programs at Yahoo to ensure long-term SEO success. This includes working with her team to automate SEO output, streamline processes, educate constituents, and discover, measure, and act on data-driven SEO recommendations. Prior to working at Yahoo, Laura was the SEO specialist at CNET Networks, where she helped develop the in-house SEO program. Previously Laura was manager of interactive media (loosely subtitled The Goddess of Chaos and Harmony) at The Linus Group, a Bay Area marketing firm.
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