Jorie Waterman: Search Engine Strategies San Jose – August 18-22, 2008 – the intersection of search, marketing & commerce

Profile

Jorie Waterman
Lead Program Manager
adCenter Keyword Research Platform, Microsoft

Waterman joined Microsoft’s adCenter as a lead program manager in December 2007, coming to the team with over five years of search marketing experience. Immediately prior to joining Microsoft, she was the senior director of search analytics for iCrossing. Her focus has been on keyword research and search analytics in light of understanding what users want and need. This theme is continued at Microsoft with her work on the keyword services platform team. In all, she has been in the interactive marketing world for over a decade, working client-side, agency-side, and now on the side of the engine. This holistic background combined with her degree in comparative religion from Harvard in 1996 provides a unique take on understanding search data and making it actionable.

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