Profile
David Roth
Director of Search Marketing
Yahoo!
David guides SEM and SEO strategy across all Yahoo properties, overseeing programs and establishing internal best practices and reporting standards. He previously worked with Carat Fusion as the director of search engine marketing in the San Francisco office. Previously, Roth worked with eonMedia, Avenue A | Razorfish, and Inceptor. He holds an MBA from UC San Diego and a B.A. in sociology from UC Berkeley.
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