The exciting atmosphere of a real live auction setting adds a whole new level to your SES experience. You'll watch real-life drama take place before your eyes as the auctioneer calls out winners and losers for some of the most important assets an online business could own. The implications are real: Whether or not you win a name - or your competition does - can impact your business for decades. As a bidder, you'll have confidence in the fair market approach to establishing prices as supply and demand meet together in one room.

Moniker auctions feature in-person bidding and telephone proxy bidding in the auction room, as well as real-time bidding online using the exclusive SnapNames LIVE online bidding software. This integrated live and online bid platform is powered by the same back-end system used worldwide by live auction powerhouse Christies.

"The site is successful without doing any marketing right now ... without doing any ads on Google or MSN. Sales are increasing every month. It's also a social networking site. With a premium name like Skateboards.com, you can do that. The kids hang out on the site and chat about skating, and they can buy the latest wheels everyone's talking about at the same time."