Learn how to use Google to change the way you do business in acquiring, converting and retaining customers on your site. Basics and Masterclass sessions are tailored to your knowledge level. The Analytics session is designed to help you understand and optimise how users interact with your site, allowing you to track both online and offline campaigns. Participants will also receive:

• £50 AdWords voucher
• Free goody bag with educational collateral and Google goodies
• Access to the presentations to take back to your business colleagues

Google University - Basics

• Acquire new customers with Google AdWords: understand why you should advertise online.
• Getting Started: learn how to set up an account, be introduced to the key principles and measure the success of your campaigns.

Google University - Masterclass

• Maximise the sophistication of your AdWords campaigns by learning about our optimisation tips, new ad formats and types of placements.
• Leverage the Brand opportunities that AdWords can offer your business.
• Better convert and retain your new customers using our suite of business solutions.
• Use Google Analytics to help you understand and optimise how users interact with your site and to track both online and offline campaigns. An introduction to this product will be given.

Google University - Google Analytics & Website Optimiser

Learn to use the new Google Analytics and Website Optimiser to analyse where your visitors come from, how users interact with your site and how to fine-tune your site content.

• Google Analytics: Discover. Share. Act. The new Google Analytics makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to all advertisers, publishers, and site owners.
• Website Optimiser: Google's free A/B and multivariate testing tool helps you discover what combination of site content is really most effective at turning your visitors into customers.

We look forward to seeing you at the sessions!

Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call:
Companies based in Europe: Chris Lucas +44(0)20-7316-9609 or +44(0)7834-849-957
Outside of Europe: Frank Fazio +1 (203) 295-0052

Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@incisivemedia.com or call 203-295-0050.