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Conference at a Glance
Attending SES London for the first time? Read this article to help you navigate the Agenda.
Search Engine Strategies London 2008
| Day 1 - Tuesday, 19 February 2008 | ||||
| 8:00am- 6:30pm |
Registration | |||
| 8:30am- 9:30am (1 hr) |
Morning Coffee | |||
| Time | Strategic Development Workshops | |||
| Fundamentals Track | Search Advertising Track | Global Track | Kelsey Group Local Track | |
| 9:30am- 10:30am (1 hr) |
Introduction to Search Marketing | Organic Listings Forum | Search Around the World Part 1: Asia/Pacific & Australia | Local Search 2.0 |
| 10:30am- 11:00am (30 min) |
Morning Coffee Break | |||
| 11:00am- 12:00pm (1 hr) |
Search Engine Friendly Design | Auditing Paid Listings & Click Fraud Issues | Search Around the World Part 2: Europe and the Americas | Mobile Local Search: A Moving Target |
| 12:00pm- 1:30pm (1 hr 30 min) |
Networking Lunch | |||
| 12:15pm- 1:00pm (45 min) |
Google University: Basics (FREE with conference registration) | |||
| 1:30pm- 2:30pm (1 hr) |
Orion Panel: All Star Analytics Team |
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| 2:30pm- 3:30pm (1 hr) |
Afternoon Refreshment Break | |||
| 2:35pm- 3:20pm (45 min) |
Google University: Masterclass (FREE with conference registration) | |||
| 3:30pm- 4:30pm (1 hr) |
Opening Keynote: Fredrick Marckini, Chief Global Search Officer, Isobar |
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| 4:30pm- 4:45pm (15 min) |
Session Interval | |||
| 4:45pm- 5:45pm (1 hr) |
Orion Panel: Universal, Blended and Vertical Search |
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| 5:45pm- 7:00pm (1 hr 15 min) |
Networking Cocktail Reception in the Expo Hall |
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| Day 2 - Wednesday, 20 February 2008 | |||
| 8:00am- 5:00pm |
Registration | ||
| 8:00am- 9:00am (1 hr) |
Morning Coffee | ||
| 9:00am- 10:00am (1 hr) |
Keynote Roundtable: The Changing Search World |
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| 10:00am- 10:30am (30 min) |
Morning Break | ||
| Time | Strategic Development Workshops | ||
| Fundamentals Track | Search Advertising Track | Organic & Beyond | |
| 10:30am- 11:30am (1 hr) |
Successful Site Architecture | Landing Page Testing & Tuning | News Search SEO |
| 11:30am- 11:45am (15 min) |
Break | ||
| 11:45am- 12:45pm (1 hr) |
Search Term Research & Targeting | Converting Visitors Into Buyers | Blog & Feed SEO |
| 12:45pm- 2:00pm (1 hr 15 min) |
Networking Lunch | ||
| 1:00pm- 1:45pm (45 min) |
Google University: Basics / Analytics (FREE with conference registration) | ||
| 2:00pm- 3:00pm (1 hr) |
Compare & Contrast: Ad Program Strategies | European Search Marketing Case Studies | Video & Podcast SEO |
| 3:00pm- 4:00pm (1 hr) |
Afternoon Break | ||
| 3:05pm- 3:50pm (45 min) |
Google University: Masterclass (FREE with conference registration) | ||
| 4:00pm- 5:00pm (1 hr) |
Balancing Organic & Paid Listings | Searcher Behavior Research Update | Images & Search Engines |
| 5:00pm- 5:15pm (15 min) |
Session Interval | ||
| 5:15pm- 6:15pm (1 hr) |
Linking Strategies | Competitive Research | Social Search Overview |
| Day 3 - Thursday, 21 February 2008 | |||
| 8:00am- 3:30pm |
Registration | ||
| 8:30am- 9:30am (1 hr 30 min) |
Morning Coffee | ||
| Time | Strategic Development Workshops | ||
| Organic Track | Issues & Tactics Track | Improve Me Track | |
| 9:30am- 10:30am (1 hr) |
Meet the Crawlers | Creating Compelling Ads | Redefining the Customer |
| 10:30am- 11:00am (30 min) |
Break | ||
| 11:00am- 12:00pm (1 hr) |
Dynamic Websites: Beyond the Basics | Search Advertising Forum | Site Clinic |
| 12:00pm- 1:00pm (1 hr) |
Networking Lunch | ||
| 1:00pm- 2:00pm (1 hr) |
Beyond Linkbait: Getting Authoritative Online Mentions | Search Marketing in Regulated Industries | Search Advertising Clinic |
| 2:00pm- 2:15pm (15 min) |
Session Interval | ||
| 2:15pm- 3:15pm (1 hr) |
Big Site, Big Search | Local Search Marketing Tactics | My SEM Toolbox |
| 3:15pm- 3:30pm (15 min) |
Session Interval | ||
| 3:30pm- 4:30pm (1 hr) |
Web Analytics & Measuring Success Overview | Brand & Reputation Management | Site Clinic |
Exhibit/Sponsorship Opportunities: For more information, please contact our Sales Department by completing this form. You may also e-mail sales@searchenginestrategies.com or call 203-295-0052.
Registration Information: For questions regarding registration, please e-mail our Registration Department at registration@searchenginestrategies.com or call 212-457-7906.
Please Note:
Incisive Interactive Marketing LLC reserves the right to make any necessary changes to this program. Every effort will be made to keep presentations and speakers as represented. However, unforeseen circumstances may result in the substitution of a presentation topic or speaker.
Incisive Interactive Marketing LLC reserves the right to use photographs of any attendee for future promotions.
Incisive Interactive Marketing LLC assumes no liability for the acts of their suppliers nor for the safety of any participant while in transit to or from this event. The total liability during the precise hours of the meeting will be limited to a refund of the delegate fee.
Audio and/or Video Taping is prohibited without the prior permission of the organizers.
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