Speaker Profile
Karen Breen Vogel
President & CEO
ClearGauge
Karen is the CEO and President of ClearGauge, a B2B interactive marketing and web analytics services firm. She leads the ClearGauge team and provides consultation to clients on online sales and marketing strategy, lead generation, website renovation and closed-loop sales/marketing reporting. As a hands-on leader she works with clients and her experienced web analytics and delivery teams to link business goals and performance measures to the website sales strategy, to analyze results and make recommendations for improvement. Her clients benefit from her in-depth understanding of the dynamic challenges companies face when intending to make their website an effective sales call. Karen has earned the reputation as a respected thought leader in her field, is the author of numerous white papers and has been a frequent speaker at Search Engine Strategy events, Ad-tech, The CMO Council, Marketing Profs, DMA and teaches at the University of Wisconsin Interactive Marketing Executive Education Program. ClearGauge's clients include GE Corporate Financial Services, Caterpillar, Dow Chemical, LSI, Unica, Lind-Waldock, Siemens, Sage Healthcare Software, and Zynx Health.
Prior to joining ClearGauge, Karen enjoyed a 12 year career at IBM, serving as a Market Segment Executive where she launched B2B segment initiatives and led e-business consulting engagements with Newsweek and Paddock Publications. She also served as chairwoman of the American Business Media Internet Council. Karen received a bachelor's degree in Industrial Engineering from Bradley University where she was elected to the university's Engineering Hall of Fame. She is also a graduate of the IBM Executive Program co-sponsored by Harvard Business School.
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SES Accelerator, Feb 9
SES London, Feb 20-24
SES NYC, Mar 19-23
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Marketing Manager/Director
Supervisor
Creative Director
E-Commerce Manager
Brand Manager
Director, Business Analytics
Media Buyer
Media Planner
SEO Specialist/Consultant
PPC Analyst
Junior Account Manager
Associate/Assistant
Chief Marketing Officer (CMO)
Chief Executive Officer/President
Chief Technology Officer (CTO)
Managing Director (MD)
Senior Vice President (SVP)
Vice President (VP)
IT/Web:
Executive Director, IT
Webmaster
Web Developer
Web Designer
IT Project Manager
